Apple's September 15 Event Page Includes Morphing AR Logo

Apple this morning announced a digital-only event that will be held on Tuesday, September 15, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer, to see the logo morph and change in real-time in the real world.

applelogoar
Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event morphs from an Apple logo to the date and back again.


Apple often creates fun graphical experiences for its events. In the past, it has done an October iPad event where it created dozens of different Apple logos, and people often look to event art designs to seek out signs of what to expect when it comes to announcements.

Apple's September events have historically focused on the ‌iPhone‌, but rumors indicate that the September 15 event will instead see the unveiling of the Apple Watch Series 6 and new ‌iPad‌ models rather than the ‌iPhone‌ 12 lineup, which is expected to be announced later.

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

MrTemple Avatar
71 months ago

I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.
It's not. It's a novelty on phones.

It's the killer feature on Apple Glasses.

But they need it to be FANTASTIC at launch. And for that they need an entire ecosystem of internal and 3rd party expertise with the novelty that it is on phones.
Score: 8 Votes (Like | Disagree)
4jasontv Avatar
71 months ago
OMG. You see the shadow cast from the light above? MACS ARE GETTING BLU-RAY!
Score: 6 Votes (Like | Disagree)
JM Avatar
71 months ago
Don't forget that hidden "air" ;)



Attachment Image
Score: 6 Votes (Like | Disagree)
Marlon DLTH :) Avatar
71 months ago
Apple Glasses? Or at least I hope that means something cool for AR.
Score: 5 Votes (Like | Disagree)
hrpanjwani Avatar
71 months ago
Calling it now, Apple is releasing a new snake game in iOS 14.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
71 months ago
This is just amazing! Can't wait till next Tuesday.
Score: 3 Votes (Like | Disagree)