Prosser: Sources 'Not Budging' on Claims of New iPad Air and Apple Watch Tomorrow

Yesterday, frequent leaker Jon Prosser claimed that Apple was targeting 9:00 a.m. Eastern time tomorrow, September 8, for a press release launch of new products. Prosser had previously said that new iPad and Apple Watch models were planned to launch during the week of September 7, so those appeared to be the products we should be expecting to see.

iPad and Watch Tomorrow Feature 1
Bloomberg's Mark Gurman cast some doubt on the rumor, however, suggesting that any news tomorrow morning would "more likely" be an announcement about a virtual media event to unveil the next iPhone and Apple Watch.

With less than twelve hours to go until the rumored press release time, Prosser is doubling down on his claim, saying that his sources "are not budging or changing their mind" and that new iPad Air and Apple Watch models are expected to debut tomorrow.


Supporting his case, Prosser pointed out earlier today that many Apple Watch Series 5 models are listed as currently unavailable in Apple's online store, with the assumption being that Apple has been depleting its stock of the current models in advance of an imminent update.

We've been watching Apple Watch Series 5 stock levels over the past few weeks and have seen a number of them going out of stock, and the number of affected models does appear to be increasing, but it's hard to say whether they point toward an imminent launch as soon as tomorrow or perhaps within the next month.

Apple has struggled with supplies of a number of its products over the past six months, thanks to the global health crisis impacting not only production at times but also consumer demand for certain product lines.

Given the unlikelihood of an in-person media event to introduce new hardware and Apple's admission that new iPhones will launch "a few weeks later" than usual, we're in uncharted waters and not entirely sure how Apple will roll out the numerous new products that appear to be on the verge of launching. So stay tuned tomorrow morning, and we'll see whether Apple has anything to announce.

Related Roundups: Apple Watch 11, iPad Air
Related Forum: iPad

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...

Top Rated Comments

Spock Avatar
67 months ago
I just tweeted that Apple will release new devices at some point in the future.
Score: 31 Votes (Like | Disagree)
Lounge vibes 05 Avatar
67 months ago
See here’s the thing, it doesn’t matter what you think about Jon’s personality. That has absolutely no relation to how reliable his information is. And while he’s been incorrect about future product features, and distant plans, when he says a solid release date, at least the last several times that he’s done so, he’s always right.
He said that Apple would be releasing some new products the week of March 15. Three days later on Wednesday, March 18, we got the new iPad pros, MacBook airs, and Mac minis.
On Tuesday, March 31, he said the iPhone SE would launch on April 15. Every other website and leaker said he was wrong, but April 15 arrived along with the iPhone SE.
He said a 13 inch MacBook Pro would arrive in May, and wouldn’t you know, it arrived on May 4.
He said the new iMac would not arrive in July as other people were saying, but would come out in August. August 4 came with a new iMac.
So when he says that new watches and iPads are coming on September 8, with an Apple event scheduled for the week of October 12, I tend to believe him. Now if he were to go on and say that they’re going to announce Apple glass, airpower, and all that kind of stuff, then he starts to enter murky territory.
But this release schedule makes complete sense with the restrictions that are currently going on. Almost every series 5 model is completely out of stock, and if it’s true that Apple doesn’t plan to have an event until October, I highly doubt they’re gonna leave the Apple Watch with no supply for an entire month. What would their stockholders say? How would they report Septembers data at their quarterly earnings call, if the watch sold zero units because there were none available?
Of course Apple is not gonna do something stupid like that.
So tomorrow, we’re going to get new iPads and Apple watches.
Then in October, we’ll get new iPhones, AirPods, airtags, and ARM MacBooks, along with whatever other surprises they have up their sleeve.
Also, I have mad props for Mark pre-2019, but over the last year or so, his reporting has become very shaky.
Score: 27 Votes (Like | Disagree)
farewelwilliams Avatar
67 months ago
can we stop reporting on jon prosser if he gets this one wrong?

for the record: i believe something is happening tomorrow, but if he's wrong about the details on this, he's done IMO.
Score: 24 Votes (Like | Disagree)
Jony Ive and Co. Avatar
67 months ago
This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
Score: 23 Votes (Like | Disagree)
xxray Avatar
67 months ago
Watch them both be right. Apple Watch and iPad released AND a date given for the iPhone event. ;)
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
67 months ago

This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
i’m sorry, but if you don’t want to get your hopes high, then just don’t visit Mac RUMORS!
It’s literally in the name. The website is not called Mac facts, it’s called Mac rumors. There is a reason for that
Score: 18 Votes (Like | Disagree)