Apple CEO Tim Cook Sells $131.7 Million in Apple Stock

Apple CEO Tim Cook was recently awarded 560,000 shares of Apple stock for serving as Apple's CEO and for Apple's strong performance under his leadership.

timcooktulane
After receiving the award, Cook sold more than 265,000 of those shares at prices ranging from $493.50 to $500.11, netting him somewhere around $131.7 million, according to a filing published today by the SEC. The remaining 294,840 shares worth over $148 million were withheld by Apple for taxes.

As with all transactions where Apple executives sell stock, the sale was done under a Rule 10b5-1 trading plan that was adopted by Cook's trust on February 28, 2020.

Cook's stock award included 280,000 time-based RSUs and 280,000 performance-based RSUs that were based on Apple's total shareholder return relative to other companies in the S&P 500 over the three-year period from August 25, 2017 through August 24, 2020. Apple achieved a higher shareholder return than at least two-thirds of the other companies in the S&P during that time period.

Mr. Cook's award provides that if Apple's relative TSR performance is within the top third of the companies that remain in the S&P 500 for the entire performance period, the 280,000 performance-based RSUs vest in full. If Apple's performance is in the middle third, the RSUs will be reduced by 50%, and if Apple's performance is in the bottom third, the RSUs will be reduced to zero. Apple needed to achieve a TSR of at least 48.28% to outperform the middle third of the companies in the S&P 500 for the performance period, and at least -3.89% to outperform the bottom third of the companies. Apple's TSR for the three-year period was 194.89%, which ranked 7th of the 442 companies that were included in the S&P 500 for the entire period and placed Apple in the 99th percentile. Therefore, all 280,000 of the RSUs subject to performance requirements vested.

Cook is set to have another 700,000 of his RSUs vest on August 24, 2021, based on his original employment agreement with Apple. Cook's net worth surpassed $1 billion this year, according to estimates calculated by Bloomberg's Billionaires Index.

Apple's stock has soared past the $500 mark this week, and the company's market value has hit $2 trillion. After selling the RSUs provided this year, Cook continues to hold 837,374 shares of Apple stock worth $418 million.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

Doctor Q Avatar
68 months ago
Now he can finally afford to watch Mulan (https://www.macrumors.com/2020/08/21/mulan-disney-plus-apple-in-app-purchase/) on Disney+.
Score: 41 Votes (Like | Disagree)
SSD-GUY Avatar
68 months ago
Inb4 someone says it takes 'courage' to sell Apple stock.
Score: 12 Votes (Like | Disagree)
SSDGUY Avatar
68 months ago

What a jerk. Don’t believe me? Take a look at these price hikes:

https://www.businessinsider.com/apple-price-hikes-2018-2018-12
Yeah, but they got screaming deals on monitor stands and MacPro wheels.
Score: 12 Votes (Like | Disagree)
kerr Avatar
68 months ago
And this very sad story is precisely why the App Store commission must remain at 30%
Score: 12 Votes (Like | Disagree)
AvisDeene Avatar
68 months ago

there comes a point where more dollars stuffed into the piggybank become meaningless. TC passed that threshold many many years ago. He could be awarded 500 billon bucks and it wouldn't change his life one spec
If that's the case, do you think he'd be willing to donate 2-3 million to me? It's not like he'd notice it since it's meaningless to him. ?
Score: 11 Votes (Like | Disagree)
8CoreWhore Avatar
68 months ago
But most employees are still part time wiith low wages.
Score: 11 Votes (Like | Disagree)