Kuo: Apple Looking to Save on Costs in iPhone 12 With Simpler Battery Board Design
Apple is looking to put a pricing squeeze on component suppliers for the upcoming iPhone 12 lineup to help offset increased costs for new 5G technology and minimize the need for price increases across the flagship lineup, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors.
Kuo says adoption of Sub-6GHz 5G technology will increase Apple's costs by $75–$85, while millimeter wave technology will incur a $125–$135 cost for Apple, so the company is cutting costs on other components wherever it can.
While Apple has broadly been putting "higher bargaining pressure" on its suppliers, the battery board is one area where Kuo believes suppliers will see the biggest cost trimming with Apple reportedly moving to a simpler and smaller design with fewer layers. The hybrid hard and soft battery board for the iPhone 12 will reportedly be 40–50% cheaper than the equivalent part in the iPhone 11 series, although this component is likely a small contributor to Apple's overall costs.
Looking out further into the future, Kuo says Apple will push the envelope even more with the "iPhone 12s" lineup in 2021, adopting a purely soft board design that will shave off an additional 30–40% compared to the iPhone 12 board price.
Apple has also been putting pricing pressure on its circuit board suppliers for the AirPods, Kuo says, with the average price of soft and hard boards in the AirPods 2 declining by 25–35% since the first half of the year.
Apple's current suppliers will face even more issues when the AirPods 3 launch in the first half of 2021, according to Kuo. He reiterates his previous claims that the next-generation earphones will follow the AirPods Pro in adopting an integrated system-in-package (SiP) design rather than the surface-mount technology (SMT) found in the current AirPods 2.
Popular Stories
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
