Revamped Apple Sanlitun Store Opens in Beijing

Apple today announced that the redesigned Apple Sanlitun store is opening for customers. Apple Sanlitun, located in the Taikoo Li Sanlitun mall in Beijing, was Apple's first store in China.

applesanlitunchina1
The original store opened up in 2008, but Apple is replacing it with a new flagship store that's been under construction for several months. The updated store is adjacent to the original store, but it's twice the size.

applesanlitunchina2
According to Apple, the redesigned store features many of the modern updates that Apple has been bringing to its retail locations, such as a Forum for Today at Apple sessions, a Viewing Gallery that overlooks the outdoor square, and a Boardroom where local businesses and entrepreneurs can get advice.

applesanlitunchina3

"This store sets a new standard for Apple Retail in China and we're thrilled to build on our history in Beijing," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "We look forward to operating Apple Sanlitun, and all of our stores around the world, with the health and safety of our customers and teams as our top priority."

There are 33-foot glass panels at the front of the store, signature staircases on both sides, Padang Light stone flooring sourced from the Shandong province, and Sophora japonica trees, which are the official tree of Beijing.

Apple Sanlitun features Apple's first integrated solar array built into a retail store in China, and it allows the location to run on renewable energy like the rest of Apple's facilities worldwide.

applesanlitunchina4
Apple Sanlitun is opening at 10:00 a.m. CST, and Apple is implementing safety measures like temperature checks, social distancing, and masks.

Top Rated Comments

szw-mapple fan Avatar
31 months ago

Not trying to come across as hating on these foreign countries, but how come Apple keeps building these amazing looking stores overseas and not here in the US? I realize we have a handful over here but the vast majority of them are the small boring variant, compared to the cool looking ones Europe and Asia continue to get.
Because each country gets a “handful” of the flagship stores in big cities with lots of traffic. Only those gets any media coverage, so it may seem that there are more impressive architecture overseas when most of them are the exception there as well. Also, a lot American apple stores were from an earlier era when Apple was mostly opening smaller stores in malls and didn’t focus too much on the outer design of each.
Score: 11 Votes (Like | Disagree)
Baymowe335 Avatar
31 months ago

Not trying to come across as hating on these foreign countries, but how come Apple keeps building these amazing looking stores overseas and not here in the US? I realize we have a handful over here but the vast majority of them are the small boring variant, compared to the cool looking ones Europe and Asia continue to get.
The US is basically a third world country when it comes to infrastructure and architecture.
Score: 10 Votes (Like | Disagree)
theorist9 Avatar
31 months ago

Not trying to come across as hating on these foreign countries, but how come Apple keeps building these amazing looking stores overseas and not here in the US? I realize we have a handful over here but the vast majority of them are the small boring variant, compared to the cool looking ones Europe and Asia continue to get.
I'll offer three reasons:
(1) Most of the Apple stores in the US are older. The foreign stores in these articles are the newest stores, and benefit from Apple's ever-improving and and increasingly bold design aesthetic. Also, perhaps because of how commerical retain space is configured in this country, fewer of the US Apple stores are stand-alone creations; and you need a store to be stand-alone to get creative with the achitecture. When Apple has constructed new flagship US stand-alone stores, it has tried to be bold with the design, such as the glass cube store in Manhattan. And remember that this store is from 2016:




(2) The stores you see in articles about new Apple stores are not the average foreign Apple store, but the best of the best.

(3) Apple probably pays particular attention to these flagship foreign stores, since these act as "brand ambassadors". In the US, people are more used to Apple, so the design of the stores, while important, has less influence.


In many countries, Apple products are luxury items because an iPhone costs what most people earn in a couple of months. It is like having a Rolex. In order to sell, you must provide a boutqiue experience in your retail stores.

In the US on the other hand, even the homeless have iPhones and most people can buy a new iPhone with their weekly paycheck. The go-to-the-market strategy is completly different so spending a tremendous amount of money and effort to createa boutique experience for US customers has no sense and does not improve sales.
There may be some truth to that, but I don't think that's necessarily the primary driver. Consider, for instance, the Apple store in Opera, Paris, which is in a high-income area, yet is stunning. Indeed, I would say that, while the Sanlitun store is lovely (particularly its exterior), the Opera store's interior is closer to what I would describe as "boutique":

https://www.hongkiat.com/blog/beautiful-apple-stores/




Attachment Image

Attachment Image

Attachment Image

Attachment Image
Score: 7 Votes (Like | Disagree)
NavySilver Avatar
31 months ago
One of my favorites recently, along with the Tokyo Marunouchi and Chicago stores. It’s reassuring that Apple is still committed to physical retail.
Score: 5 Votes (Like | Disagree)
ian87w Avatar
31 months ago

Not trying to come across as hating on these foreign countries, but how come Apple keeps building these amazing looking stores overseas and not here in the US? I realize we have a handful over here but the vast majority of them are the small boring variant, compared to the cool looking ones Europe and Asia continue to get.
I'm sure whatever Apple does in the US, there will be protestors waiting to protest them how the Apple store prevents their dogs to pee on their favorite spot (intentional hyperbole for sarcasm purposes). Meanwhile, such criticism in countries like China tend to go on the wayside.
Score: 5 Votes (Like | Disagree)
SoGood Avatar
31 months ago
Fantastic store! I concur, for the few times I've been to the Sanlitun store, it did feel a little cramped.


Not trying to come across as hating on these foreign countries, but how come Apple keeps building these amazing looking stores overseas and not here in the US?
That's not quite true as Apple has been revamping US stores too. Otherwise, China is Apple's largest growth market and similar to other O/S stores, they don't regularly get looted as for the US stores. So these are secure investments for Apple in their operation.
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
nothing phone 2

Nothing Plans to Launch Smartphone in US to Take on Apple's iPhone

Monday December 5, 2022 12:38 am PST by
UK-based tech company Nothing plans to launch a smartphone in the US to directly compete with Apple's iPhone, according to a new report out today. In an interview with CNBC, Nothing CEO Carl Pei said the startup is in "early conversations" with American cellular carriers about launching a new phone in the US, but he stopped short of naming any of the carriers or the phone model. Nothing...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
iOS 16

When Will iOS 16.2 Launch?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...