With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model.
Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.
iPhone XS Max: $500 to $450 (down $50)
iPhone XS: $420 to $370 (down $50)
iPhone XR: $300 to $270 (down $30)
iPhone X: $320 to $280 (down $40)
iPhone 8 Plus: $250 to $220 (down $30)
iPhone 8: $170 (no change)
iPhone 7 Plus: $150 to $130 (down $20)
iPhone 7: $120 to $110 (down $10)
iPhone 6s Plus: $100 (no change)
iPhone 6s: $80 to $70 (down $10)
iPhone 6 Plus: $50 to $45 (down $5)
iPhone 6: $30 (no change)
iPhone SE (1st generation): $30 (no change)
Apple uses a trade-in of an iPhone 8 Plus as its benchmark for advertising the net cost of the iPhone 11 on the front page of its website. As a result, the $30 decrease in value of the iPhone 8 Plus has increased Apple's advertised net price of the cheapest iPhone 11 models from $449 to $479. The iPhone 11 starts at $699 without trade-in.
Ahead of the announcement of the iPhone 18 Pro, iPhone 18 Pro Max, and first foldable iPhone next month, a new study from trade-in comparison site SellCell finds that most iPhones lose a considerable amount of trade-in value in the 10-day window between Apple's announcement and the actual product launch.
Looking at the launch of the iPhone 15, iPhone 16, and iPhone 17 lineups, SellCell found ...
Wednesday August 12, 2026 3:48 pm PDT by Juli Clover
Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models.
All of Google's Pixel starting prices are $100 higher than they were last year.
Pixel 11 - $899, up from $799
Pixel 11 Pro - $1,099, up from $999
Pixel 11 Pro XL - $1,299, up from $1,199
Pixel 11 Pro Fold - $1,899, up from $1,799...
Wednesday August 12, 2026 10:59 am PDT by Aaron Perris
Apple appears to be developing a retail trade-in system that would let customers save a trade-in offer to the Wallet app for up to 90 days, based on code seen by MacRumors.
References to the system were found in an update to Apple's Guide app. Guide is used by Apple employees, Apple Authorized Resellers, and other sales organizations during conversations and product demonstrations with...
These prices are a joke. You're better off just privately selling your phone to get more money. But I suppose for those who don't want to deal with the hassle of selling their devices privately, trading in to Apple is the easier route to take.
Convenience, eBay fees, PayPal fees, potential for fraudulent buyer ripping you off, etc. Yeah you’ll usually make some more selling it on your own but for a lot of people it’s not worth the hassle.
Pretty sad scam selling $1000+ FACE ID iPhones that don't even work with a mask. :mad:
You’re using “face” in caps, yet you’re hiding half of your face and still expect it to work? If you don’t care about having a safe authentication I recommend just disable all security on your phone.
