Apple Canceling Some Apple Arcade Game Contracts to Focus on Hit Games That Will Draw Subscribers

Apple is shifting its Apple Arcade strategy and canceling contracts for some games while pursuing titles that it thinks will help it better retain subscribers, reports Bloomberg.

apple arcade
Apple earlier this year ended contracts with multiple game studios and let them know about its new approach to choosing games for the service. Some upcoming games Apple had planned to support didn't have a high enough level of "engagement" as Apple is now looking for games that will "keep users hooked."

In one call, Apple highlighted Grindstone as the type of game that it wants to see on the platform. Grindstone is a multi-level match-3 puzzle game.


So far, no ‌Apple Arcade‌ games have become major hits, and there's no word on how well ‌Apple Arcade‌ is doing. Some developers have speculated that Apple's strategy change indicates subscriber growth is weaker than expected, and Apple also recently began offering some people a second free trial month, which perhaps suggests that users aren't remaining subscribers for a long enough period of time.

In a statement to Bloomberg, Apple said that its vision has always been to try to "grow and evolve the ‌Apple Arcade‌ catalog" and that it has always planned to make changes to the game lineup based on feedback from subscribers.

"Apple Arcade has redefined what a gaming service can be, putting unlimited play at the fingertips of subscribers and their families across all their Apple devices," Apple said in a statement. "We are proud to have launched the first-ever mobile game subscription service that now features more than 120 games, many of which are award-winning and widely celebrated for their artistry and gameplay. The vision has always been to grow and evolve the Apple Arcade catalog, and we can't wait for our users to try the games developers are working on now."

Apple unveiled ‌Apple Arcade‌ in September 2019, pricing it at $4.99 per month. ‌Apple Arcade‌ games are available to all members of a family at that price point, and contain no ads or in-app purchases.

Since ‌Apple Arcade‌ launched, Apple has added new games on a near-weekly basis, and there are now more than 120 titles available. Apple has funded work on many games that have been created for ‌Apple Arcade‌, spending between $1 million and $5 million on several titles so far.

Top Rated Comments

thejadedmonkey Avatar
17 months ago
The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?
Score: 61 Votes (Like | Disagree)
cmaier Avatar
17 months ago

Face reality and shut it down entirely.
Why not just say “apple sux” in every post - it will save you time.
Score: 47 Votes (Like | Disagree)
Zen_Arcade Avatar
17 months ago
Apple’s subscription services, save Music, have a definite “throw it against the wall and see what sticks” vibe to them. Scattershot, even - very unlike the rest of the company.
Score: 31 Votes (Like | Disagree)
Expos of 1969 Avatar
17 months ago
Face reality and shut it down entirely.
Score: 29 Votes (Like | Disagree)
FlyingDutch Avatar
17 months ago
Price is good. Titles are not. I tried and decided not to subscribe because there wasn’t a single killer game according to my tastes.
Score: 23 Votes (Like | Disagree)
cmaier Avatar
17 months ago

The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?
It’s pretty popular in my family. I don’t really use it, but my wife and kid do. And i like that i can let her (The kid :-)) have anything in arcade without worrying about ads, in-app purchases, etc.
Score: 20 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
adobe photoshop sketch ipad

Adobe Removing Photoshop Sketch and Illustrator Draw From App Store in July

Saturday June 26, 2021 4:02 pm PDT by
Adobe this week reminded customers that its Photoshop Sketch and Illustrator Draw apps will no longer be available for download on iOS and Android starting July 19. Adobe plans to stop supporting the apps for existing users on January 10, 2022. In a support document, Adobe said users can easily migrate to its Fresco app, which combines many Photoshop Sketch and Illustrator Draw drawing and...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
homepod feature blue2

Looking to Grab a HomePod Before They're Gone? These Retailers Still Have Stock

Monday March 15, 2021 6:54 am PDT by
Apple last week discontinued the original HomePod, marking just over three years on the market for the full-size smart speaker. If you're looking to purchase the larger HomePod before it's completely gone, there are still some options online today. The biggest retailer with remaining stock on the HomePod is Apple itself, which has the White HomePod for $299.00 on its website. Space Gray is...
september 2021 event ar logo

Apple's September 14 Event Page Features AR Logo on iPhone

Tuesday September 7, 2021 9:23 am PDT by
Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world. Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The...
iphone 11 night mode photos

Apple Reveals New Night Mode Photo Feature Exclusive to iPhone 11 Series

Tuesday September 10, 2019 12:23 pm PDT by
Apple today announced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Max, all-new models that boast improved cameras, and specifically, a dramatic new Night Mode photo feature. Last year, Google introduced its impressive Night Sight camera mode, a software-based feature that allows users to take detailed pictures in dark environments using Google Pixel smartphones. Apple's new Night...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...