Bluetooth accessory maker Tile has written to the European Union accusing Apple of abuse of power and of illegally favoring its own products.
According to a report by Financial Times, in a letter sent on Tuesday to the European Commissioner for Competition, the accessory maker said that Apple is making it harder for users to use Tile products on iPhone because it has its own rival Find My app.
In a letter sent to European competition commissioner Margrethe Vestager on Tuesday, California-based tracking app maker Tile argued that Apple was making it more difficult for users to operate its product on their smartphones compared to Apple's own rival application, FindMy, by selectively disabling features that allow for seamless user experience.
Tile asked the EU to investigate Apple's business practices, echoing previous calls made by the accessory maker in the United States. Specifically, Tile complains about changes Apple made to location services in iOS 13, which encourage customers not to use always-on location tracking. In addition, Tile said changing these options involve navigating between "complex settings not easy to find."
The report notes that Apple is also rumored to be launching its own AirTags item tracking tags soon. MacRumors uncovered evidence of AirTags within iOS 13 code last year. The tags will be closely integrated with the new Find My app, which will be getting an "Items" tab. Users will receive a notification when they are separated from a tagged item, and if necessary, they can set an AirTag to start making sounds to help locate the lost item.
In the letter, Tile goes on to claim that its product is being denied "equal placement" on the App Store and that Apple has terminated its agreement to sell Tile products in its retail stores, perhaps with one eye on the upcoming launch of AirTags.
Apple responded to the letter with the following statement:
"We strenuously deny the allegations of uncompetitive behavior that Tile is waging against us. Consistent with the critical path we've been on for over a decade, last year we introduced further privacy protections that safeguard user location data. Tile doesn't like those decisions so instead of arguing the issue on its merits, they've instead decided to launch meritless attacks."
The EU has said it intends to reply to Tile's letter and will launch preliminary investigations following the allegations.
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Thursday June 12, 2025 8:58 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Thursday June 12, 2025 4:53 am PDT by Tim Hardwick
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
Wednesday June 11, 2025 4:22 pm PDT by Juli Clover
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Thursday June 12, 2025 10:14 am PDT by Joe Rossignol
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Because macOS Catalina, iOS 13, and Apple Music are the best examples about good programming. The irony at it best.
They are when you look at the Apple ecosystem in its entirety.
Apple Music on its own may seem unspectacular, but what about Apple Music streaming on the Apple Watch and controlled via Siri? Think about the work that goes into not just Apple Music, but also the Apple Watch (and cellular connectivity) to make everything come together.
And it’s ironic that you bring up iOS 13 and Catalina, because it factors into my next few points below.
The number of ways Tile loses out to Apple, off the top of my head.
1) Their hardware / software experience was never great. I used it a couple of years back, and it was just full of bugs. Connectivity problems, severe battery drain, and low install base overall.
2) Tile has a huge ecosystem disadvantage compared to Apple. Apple can do things for free that Tile requires a subscription for. Tile can never run fully backgrounded or have access to iOS at a system level.
3) No matter how many tiles are sold, it will be way less than the number of devices running iOS 13 or macOS Catalina. In countries like Singapore, iPhones are commonplace but tile devices are practically non-existent (based on the last time I used them).
4) Apple has a very compelling privacy and encryption story for “Find my”. They use a key that is unique and changes for every device so even if someone can see all the pings in the real world, it cannot be tied back to a user. It’s very compelling and well-thought-through and it’s something Tile will never be able to match on an engineering level.
Even if Tile somehow gets Apple to capitulate on (2), they still lose out in all the other areas. There is no reason why I would get a Tile over the Airtags (when they do get released), and the reason for this is very simple - Airtags are going to offer a better user experience overall.
And Apple has earned this because of all the work that goes into making their own platform, and I think there is a lot more clever programming and engineering that goes on behind the scenes than people give Apple credit for.
I don't want to be tracked in the first place, and thankfully Apple makes that more difficult. If Tile can't get behind user privacy I don't want any part of them.
