Custom-Configured Macs Now Available in India

Mac users in India now have the option of custom configuring their machines, offering significantly greater options as Apple seeks to increase its presence in the country, reports TechCrunch.

macbook pro india

“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”

Customers looking to purchase a built-to-order Mac in India may, however, have to wait a while to receive their orders, as TechCrunch says it is aiming to fulfill orders within four to five weeks.

Apple has been seeking to expand both sales and protection in India, which has so far been relatively untapped by the company. Sales of Apple products have long been limited to third-party resellers in India, but recently loosened restrictions have allowed Apple to move forward with plans to sell directly to customers. Apple is reportedly set to begin online sales in India later this year, and the company has been scouting for retail store locations in the country.

Apple's manufacturing partners currently have relatively small operations in the country, largely focused on older iPhones, but Apple is said to be very interested in expanding production.

Tag: India

Top Rated Comments

Zdigital2015 Avatar
51 months ago
Something we’ve had in the USA for nearly 20 years! The mind boggles that a country as large as India didn’t have BTO options until the year 2020.
Score: 12 Votes (Like | Disagree)
otternonsense Avatar
51 months ago
I'm hoping eventually we can custom configure a MacBook Pro without the stupid Touch Bar
Score: 11 Votes (Like | Disagree)
calzon65 Avatar
51 months ago
With a number of companies working to reduce some dependency on China manufacturing and supply chain, India might emerge as a strong growth market for Apple and other companies.
Score: 9 Votes (Like | Disagree)
Expos of 1969 Avatar
51 months ago

Its surprising that an economy as large as India with a yuge service and IT sector has not had until this point an official Apple presence, I guess this must be perhaps due to the protectionist laws of India, otherwise makes no sense. By some estimates India will overtake China as the world’s largest economy by 2050.
For a variety of reasons India has not become the economic powerhouse many have been predicting for at least the past twenty years. I don't want to get this moved to the political section as I have no agenda but as an outsider one can only be surprised, shocked, sad (many feelings may apply) at the tremendous diversity in India. Millions and millions of residents with no toilets but the country has a space program. Not saying this is right or wrong, it just is what it is.
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
51 months ago
I'm honestly surprised this didn't happen at some point in the 2010s or earlier...
Score: 2 Votes (Like | Disagree)
Ramchi Avatar
51 months ago
When are we getting the Apple stores?! This is a good step in the right direction. Hope with local manufacturing the prices getting rationalised. People won’t mind paying products similar price points as in USA (again, NOT at the current exchange rate values). Many of the serviceable components to be made locally so that parts replacements can be managed better!
My late 2013 15 inch MBP requires battery replacement which they say end of life not possible! No way to get it replaced!
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...