Custom-Configured Macs Now Available in India

Mac users in India now have the option of custom configuring their machines, offering significantly greater options as Apple seeks to increase its presence in the country, reports TechCrunch.

“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”

Customers looking to purchase a built-to-order Mac in India may, however, have to wait a while to receive their orders, as TechCrunch says it is aiming to fulfill orders within four to five weeks.

Apple has been seeking to expand both sales and protection in India, which has so far been relatively untapped by the company. Sales of Apple products have long been limited to third-party resellers in India, but recently loosened restrictions have allowed Apple to move forward with plans to sell directly to customers. Apple is reportedly set to begin online sales in India later this year, and the company has been scouting for retail store locations in the country.

Apple's manufacturing partners currently have relatively small operations in the country, largely focused on older iPhones, but Apple is said to be very interested in expanding production.

Tag: India

Top Rated Comments

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22 weeks ago
Something we’ve had in the USA for nearly 20 years! The mind boggles that a country as large as India didn’t have BTO options until the year 2020.
Score: 12 Votes (Like | Disagree)
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22 weeks ago
I'm hoping eventually we can custom configure a MacBook Pro without the stupid Touch Bar
Score: 11 Votes (Like | Disagree)
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22 weeks ago
With a number of companies working to reduce some dependency on China manufacturing and supply chain, India might emerge as a strong growth market for Apple and other companies.
Score: 9 Votes (Like | Disagree)
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22 weeks ago


Its surprising that an economy as large as India with a yuge service and IT sector has not had until this point an official Apple presence, I guess this must be perhaps due to the protectionist laws of India, otherwise makes no sense. By some estimates India will overtake China as the world’s largest economy by 2050.

For a variety of reasons India has not become the economic powerhouse many have been predicting for at least the past twenty years. I don't want to get this moved to the political section as I have no agenda but as an outsider one can only be surprised, shocked, sad (many feelings may apply) at the tremendous diversity in India. Millions and millions of residents with no toilets but the country has a space program. Not saying this is right or wrong, it just is what it is.
Score: 4 Votes (Like | Disagree)
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22 weeks ago
I'm honestly surprised this didn't happen at some point in the 2010s or earlier...
Score: 2 Votes (Like | Disagree)
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22 weeks ago
When are we getting the Apple stores?! This is a good step in the right direction. Hope with local manufacturing the prices getting rationalised. People won’t mind paying products similar price points as in USA (again, NOT at the current exchange rate values). Many of the serviceable components to be made locally so that parts replacements can be managed better!
My late 2013 15 inch MBP requires battery replacement which they say end of life not possible! No way to get it replaced!
Score: 2 Votes (Like | Disagree)

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