Custom-Configured Macs Now Available in India

Mac users in India now have the option of custom configuring their machines, offering significantly greater options as Apple seeks to increase its presence in the country, reports TechCrunch.

macbook pro india

“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”

Customers looking to purchase a built-to-order Mac in India may, however, have to wait a while to receive their orders, as TechCrunch says it is aiming to fulfill orders within four to five weeks.

Apple has been seeking to expand both sales and protection in India, which has so far been relatively untapped by the company. Sales of Apple products have long been limited to third-party resellers in India, but recently loosened restrictions have allowed Apple to move forward with plans to sell directly to customers. Apple is reportedly set to begin online sales in India later this year, and the company has been scouting for retail store locations in the country.

Apple's manufacturing partners currently have relatively small operations in the country, largely focused on older iPhones, but Apple is said to be very interested in expanding production.

Tag: India

Popular Stories

maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....

Top Rated Comments

Zdigital2015 Avatar
52 months ago
Something we’ve had in the USA for nearly 20 years! The mind boggles that a country as large as India didn’t have BTO options until the year 2020.
Score: 12 Votes (Like | Disagree)
otternonsense Avatar
52 months ago
I'm hoping eventually we can custom configure a MacBook Pro without the stupid Touch Bar
Score: 11 Votes (Like | Disagree)
calzon65 Avatar
52 months ago
With a number of companies working to reduce some dependency on China manufacturing and supply chain, India might emerge as a strong growth market for Apple and other companies.
Score: 9 Votes (Like | Disagree)
Expos of 1969 Avatar
52 months ago

Its surprising that an economy as large as India with a yuge service and IT sector has not had until this point an official Apple presence, I guess this must be perhaps due to the protectionist laws of India, otherwise makes no sense. By some estimates India will overtake China as the world’s largest economy by 2050.
For a variety of reasons India has not become the economic powerhouse many have been predicting for at least the past twenty years. I don't want to get this moved to the political section as I have no agenda but as an outsider one can only be surprised, shocked, sad (many feelings may apply) at the tremendous diversity in India. Millions and millions of residents with no toilets but the country has a space program. Not saying this is right or wrong, it just is what it is.
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
52 months ago
I'm honestly surprised this didn't happen at some point in the 2010s or earlier...
Score: 2 Votes (Like | Disagree)
Ramchi Avatar
52 months ago
When are we getting the Apple stores?! This is a good step in the right direction. Hope with local manufacturing the prices getting rationalised. People won’t mind paying products similar price points as in USA (again, NOT at the current exchange rate values). Many of the serviceable components to be made locally so that parts replacements can be managed better!
My late 2013 15 inch MBP requires battery replacement which they say end of life not possible! No way to get it replaced!
Score: 2 Votes (Like | Disagree)