Sofia Coppola Creating Apple TV+ Show Based on Edith Wharton's 'Custom of the Country' Novel

by

Sofia Coppola is developing a new Apple TV+ show based on Edith Wharton's 1913 novel "Custom of the Country," reports Variety. It will be Coppola's first episodic TV series, as she has focused on films in the past.

customofthecountry
"Custom of the Country" is about midwestern girl Undine Spragg, who moves to New York City with her family. Socially naive but beautiful and ruthlessly ambitious, Undine marries aspiring poet Ralph Marvell, from an old New York family. Undine works to integrate into New York society and is unhappy with her simple life with Ralph, ultimately divorcing him, falling out of favor, and moving to Paris where she does the same thing with another man.

Throughout the novel, Undine endlessly strives for the lavish lifestyle she's always dreamed about, not caring who she ruins in the process.

"Undine Spragg is my favorite literary anti-heroine and I'm excited to bring her to the screen for the first time," Coppola said in a statement. Coppola plans to both write and direct the series.

Coppola is also working with Apple on the upcoming movie "On the Rocks," starring Bill Murray and Rashida Jones. Apple in 2018 established a partnership with A24, the studio responsible for the movie. Coppola is best known for her work on films like "Lost in Translation," "The Virgin Suicides," and "The Beguiled."

Top Rated Comments

jpn Avatar
7 months ago
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV+ as a yearly expense after this year's initial without-charge free year expires.
Score: 7 Votes (Like | Disagree)
orbital~debris Avatar
7 months ago
Sounds great! More quality content on the way, from the sound of it (Sofia Coppola’s previous work is very good).
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
7 months ago
OOOh, I can't wait for On The Rocks. I'm a sucker for Bill Murray comedies. I wonder when the release date will be announced for that. Def. exciting that Apple is continuing to collaborate with top talent.
Score: 4 Votes (Like | Disagree)
mcfrazieriv Avatar
7 months ago


apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV as a yearly expense after this year's initial without-charge free year expires.

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
7 months ago


It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.

Names aren't always quality, but when you are trying to generate buzz to your service, it's the right decision. Also, if a show has good ingredients, by way of top producing and writing talent, you are much more likely to have a good show.
Score: 2 Votes (Like | Disagree)
wigby Avatar
7 months ago


It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.

Except that top names attract top talent too. A big star will attract a talented director, cinematographer, editor and art director for instance. That’s not just luck.
Score: 2 Votes (Like | Disagree)

Top Stories

apple top apps games 2020

Apple Shares Top 20 Most Downloaded Games and Apps of 2020

Tuesday December 1, 2020 9:38 pm PST by
Alongside picks for the top iPhone, iPad, and Mac apps and games of the year, Apple today shared charts featuring the Top Games of 2020 and the Top Apps of 2020, revealing the most popular free and paid apps and games during the year. Among Us! was the top free game of 2020, followed by Call of Duty: Mobile, Roblox, and Subway Surfers. Ink Inc. Tattoo Drawing was the number four free app,...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
iphone8guide b

iOS 14.2 Quietly Added FaceTime 1080p Support to iPhone 8 and Later Models

Wednesday December 2, 2020 3:21 am PST by
Back in early November, Apple released iOS 14.2 and announced with it a slew of new features for iPhones, but one thing it didn't mention was the apparent addition of support for 1080p FaceTime calls on iPhone 8 and later devices. The little-known fact was discovered by MacMagazine, which found that Apple quietly updated the specs pages for devices like iPhone XR shortly after the release of ...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
best apps of 2020

Wakeout! Named Apple's Best App of 2020, While Zoom Earns the Title for Best iPad App

Tuesday December 1, 2020 9:26 pm PST by
Apple today shared its App Store Best of 2020 winners, highlighting its picks for the top iOS, iPadOS, and macOS apps and games released over the course of the year. Apple's iPhone App of the Year award went to Wakeout!, which is a family friendly exercise and movement app that encourages people to complete easy exercises while at home. Apple's iPad App of the Year was Zoom, which soared in...
magsafe duo charger

MagSafe Duo Charger for iPhone 12 and Apple Watch Now Available for Purchase

Tuesday December 1, 2020 4:15 pm PST by
Apple today began selling the MagSafe Duo Charger that was announced alongside the new iPhone 12 models back in October. Priced at $129, the MagSafe Duo offers a MagSafe charging puck for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini, along with an Apple Watch charger. Though the accessory was announced in October and was listed as coming soon, it was not clear when it would launch. Orders...
imac 5k 2014 video

Apple Adds First iMac Models With Retina 5K Display to Vintage Products List

Tuesday December 1, 2020 8:09 am PST by
The first iMac with a Retina 5K display is one of several iMac models that have been added to Apple's vintage products list this week. In the past, vintage Apple products were no longer eligible for repairs at the Genius Bar or at Apple Authorized Service Providers, but Apple began offering extended repairs of select vintage products in 2018. Many of the iMac models listed below will likely...