Sofia Coppola is developing a new Apple TV+ show based on Edith Wharton's 1913 novel "Custom of the Country," reports Variety. It will be Coppola's first episodic TV series, as she has focused on films in the past.

customofthecountry
"Custom of the Country" is about midwestern girl Undine Spragg, who moves to New York City with her family. Socially naive but beautiful and ruthlessly ambitious, Undine marries aspiring poet Ralph Marvell, from an old New York family. Undine works to integrate into New York society and is unhappy with her simple life with Ralph, ultimately divorcing him, falling out of favor, and moving to Paris where she does the same thing with another man.

Throughout the novel, Undine endlessly strives for the lavish lifestyle she's always dreamed about, not caring who she ruins in the process.

"Undine Spragg is my favorite literary anti-heroine and I'm excited to bring her to the screen for the first time," Coppola said in a statement. Coppola plans to both write and direct the series.

Coppola is also working with Apple on the upcoming movie "On the Rocks," starring Bill Murray and Rashida Jones. Apple in 2018 established a partnership with A24, the studio responsible for the movie. Coppola is best known for her work on films like "Lost in Translation," "The Virgin Suicides," and "The Beguiled."

Top Rated Comments

jpn Avatar
55 months ago
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV+ as a yearly expense after this year's initial without-charge free year expires.
Score: 7 Votes (Like | Disagree)
orbital~debris Avatar
55 months ago
Sounds great! More quality content on the way, from the sound of it (Sofia Coppola’s previous work is very good).
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
55 months ago
OOOh, I can't wait for On The Rocks. I'm a sucker for Bill Murray comedies. I wonder when the release date will be announced for that. Def. exciting that Apple is continuing to collaborate with top talent.
Score: 4 Votes (Like | Disagree)
mcfrazieriv Avatar
55 months ago

apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV as a yearly expense after this year's initial without-charge free year expires.
It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
55 months ago

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Names aren't always quality, but when you are trying to generate buzz to your service, it's the right decision. Also, if a show has good ingredients, by way of top producing and writing talent, you are much more likely to have a good show.
Score: 2 Votes (Like | Disagree)
wigby Avatar
55 months ago

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Except that top names attract top talent too. A big star will attract a talented director, cinematographer, editor and art director for instance. That’s not just luck.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...