Sofia Coppola is developing a new Apple TV+ show based on Edith Wharton's 1913 novel "Custom of the Country," reports Variety. It will be Coppola's first episodic TV series, as she has focused on films in the past.

customofthecountry
"Custom of the Country" is about midwestern girl Undine Spragg, who moves to New York City with her family. Socially naive but beautiful and ruthlessly ambitious, Undine marries aspiring poet Ralph Marvell, from an old New York family. Undine works to integrate into New York society and is unhappy with her simple life with Ralph, ultimately divorcing him, falling out of favor, and moving to Paris where she does the same thing with another man.

Throughout the novel, Undine endlessly strives for the lavish lifestyle she's always dreamed about, not caring who she ruins in the process.

"Undine Spragg is my favorite literary anti-heroine and I'm excited to bring her to the screen for the first time," Coppola said in a statement. Coppola plans to both write and direct the series.

Coppola is also working with Apple on the upcoming movie "On the Rocks," starring Bill Murray and Rashida Jones. Apple in 2018 established a partnership with A24, the studio responsible for the movie. Coppola is best known for her work on films like "Lost in Translation," "The Virgin Suicides," and "The Beguiled."

Top Rated Comments

jpn Avatar
37 months ago
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV+ as a yearly expense after this year's initial without-charge free year expires.
Score: 7 Votes (Like | Disagree)
orbital~debris Avatar
37 months ago
Sounds great! More quality content on the way, from the sound of it (Sofia Coppola’s previous work is very good).
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
37 months ago
OOOh, I can't wait for On The Rocks. I'm a sucker for Bill Murray comedies. I wonder when the release date will be announced for that. Def. exciting that Apple is continuing to collaborate with top talent.
Score: 4 Votes (Like | Disagree)
mcfrazieriv Avatar
37 months ago

apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV as a yearly expense after this year's initial without-charge free year expires.
It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Score: 4 Votes (Like | Disagree)
Ar40 Avatar
37 months ago

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Names aren't always quality, but when you are trying to generate buzz to your service, it's the right decision. Also, if a show has good ingredients, by way of top producing and writing talent, you are much more likely to have a good show.
Score: 2 Votes (Like | Disagree)
wigby Avatar
37 months ago

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Except that top names attract top talent too. A big star will attract a talented director, cinematographer, editor and art director for instance. That’s not just luck.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...