Sofia Coppola Creating Apple TV+ Show Based on Edith Wharton's 'Custom of the Country' Novel

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Sofia Coppola is developing a new Apple TV+ show based on Edith Wharton's 1913 novel "Custom of the Country," reports Variety. It will be Coppola's first episodic TV series, as she has focused on films in the past.


"Custom of the Country" is about midwestern girl Undine Spragg, who moves to New York City with her family. Socially naive but beautiful and ruthlessly ambitious, Undine marries aspiring poet Ralph Marvell, from an old New York family. Undine works to integrate into New York society and is unhappy with her simple life with Ralph, ultimately divorcing him, falling out of favor, and moving to Paris where she does the same thing with another man.

Throughout the novel, Undine endlessly strives for the lavish lifestyle she's always dreamed about, not caring who she ruins in the process.

"Undine Spragg is my favorite literary anti-heroine and I'm excited to bring her to the screen for the first time," Coppola said in a statement. Coppola plans to both write and direct the series.

Coppola is also working with Apple on the upcoming movie "On the Rocks," starring Bill Murray and Rashida Jones. Apple in 2018 established a partnership with A24, the studio responsible for the movie. Coppola is best known for her work on films like "Lost in Translation," "The Virgin Suicides," and "The Beguiled."

Top Rated Comments

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19 weeks ago
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV+ as a yearly expense after this year's initial without-charge free year expires.
Score: 7 Votes (Like | Disagree)
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19 weeks ago
Sounds great! More quality content on the way, from the sound of it (Sofia Coppola’s previous work is very good).
Score: 4 Votes (Like | Disagree)
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19 weeks ago
OOOh, I can't wait for On The Rocks. I'm a sucker for Bill Murray comedies. I wonder when the release date will be announced for that. Def. exciting that Apple is continuing to collaborate with top talent.
Score: 4 Votes (Like | Disagree)
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19 weeks ago


apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV as a yearly expense after this year's initial without-charge free year expires.

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Score: 4 Votes (Like | Disagree)
Avatar
19 weeks ago


It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.

Names aren't always quality, but when you are trying to generate buzz to your service, it's the right decision. Also, if a show has good ingredients, by way of top producing and writing talent, you are much more likely to have a good show.
Score: 2 Votes (Like | Disagree)
Avatar
18 weeks ago


It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.

Except that top names attract top talent too. A big star will attract a talented director, cinematographer, editor and art director for instance. That’s not just luck.
Score: 2 Votes (Like | Disagree)

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