Apple Acquires AI Startup Voysis to Improve Siri
Apple has purchased artificial intelligence startup Voysis with the aim of improving Siri, reports Bloomberg. Voysis offers a platform that allows digital voice assistants to better understand natural language.
The company worked to improve voice assistants in online shopping apps, allowing software to better interpret requests from users. The website, which is now defunct, said that the technology used client databases with AI tools that deeply understand the specifics of products, services, and vocabulary to make the user experience "easier, faster and more intuitive."
The Voysis platform allowed customers to hone in on search requests with simple phrases like "I need a new LED TV" or "Just show me the 4K ones." Voysis said that shoppers could use voice to find what they're looking for 3x faster than typing using these kind of requests.
Bloomberg speculates that Apple could use Voysis' technology to improve Siri's understanding of natural language, or offer the Voysis platform to developers to improve how Siri works with apps.
Apple confirmed the acquisition to Bloomberg with its standard acquisition statement: "[Apple] buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Apple has acquired multiple AI startups over the course of the last five years, such as Xnor.ai, Turi, VocalIQ, Perceptio, Emotient, and more, to improve Siri and other AI-based offerings.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
