Apple TV+ Streaming Quality Lowered in Europe to Reduce Network Strain
The European Union has asked streaming services to temporarily reduce streaming quality to ease the strain on broadband networks caused by people working from home, a request that Netflix, YouTube, and now Apple TV+ have complied with.
Netflix cut streaming data bitrates yesterday, while YouTube reduced streaming quality this morning. According to 9to5Mac, Apple TV+ streaming quality was recently lowered as well, resulting in lower resolution streams and heavily compressed content with visibly blocky artifacts.
9to5Mac says that the lowered quality is "very noticeable," especially on larger-sized television sets, and quite a departure from the 4K HDR content that Apple normally offers. Resolutions are said to be as low as 670 pixels tall.
Compared to other services like Netflix that have also lowered quality to save data, Apple's streaming quality is described as "particularly aggressive" and akin to the kind of quality one might expect from "streaming on a phone over a 3G network."
At the current time, streaming content providers have only been asked to lower streaming quality in Europe, so the lower streaming rates do not affect the United States and other countries. The United States has not called on streaming content providers to implement data reduction measures.
It's not clear how long Apple plans to stream with reduced quality and whether tweaks will be made for a better compromise between quality and data usage. Netflix has said that it will continue using the lower quality stream for the next 30 days.
Popular Stories
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...
The upcoming iPhone 16 Pro might break a seven-year streak at Apple. Taiwanese research firm TrendForce today reported that the iPhone 16 Pro will start at $1,099 in the U.S. with 256GB of storage, whereas the iPhone 15 Pro starts at $999 with 128GB of storage. If this information is accurate, it means that the iPhone 16 Pro will cost more for customers who otherwise would have opted for a...
