Apple TV+ Streaming Quality Lowered in Europe to Reduce Network Strain

The European Union has asked streaming services to temporarily reduce streaming quality to ease the strain on broadband networks caused by people working from home, a request that Netflix, YouTube, and now Apple TV+ have complied with.

appletvplus
Netflix cut streaming data bitrates yesterday, while YouTube reduced streaming quality this morning. According to 9to5Mac, ‌Apple TV+‌ streaming quality was recently lowered as well, resulting in lower resolution streams and heavily compressed content with visibly blocky artifacts.

9to5Mac says that the lowered quality is "very noticeable," especially on larger-sized television sets, and quite a departure from the 4K HDR content that Apple normally offers. Resolutions are said to be as low as 670 pixels tall.

Compared to other services like Netflix that have also lowered quality to save data, Apple's streaming quality is described as "particularly aggressive" and akin to the kind of quality one might expect from "streaming on a phone over a 3G network."

At the current time, streaming content providers have only been asked to lower streaming quality in Europe, so the lower streaming rates do not affect the United States and other countries. The United States has not called on streaming content providers to implement data reduction measures.

It's not clear how long Apple plans to stream with reduced quality and whether tweaks will be made for a better compromise between quality and data usage. Netflix has said that it will continue using the lower quality stream for the next 30 days.

Top Rated Comments

Akiainavas Avatar
24 months ago
“Complete idiotic that politicians meddle in this. Let the ISPs do the asking, let them deal with the legitimate streaming providers and get a proxy/caching server on their networks if they still don't have that.
Moreover it's utterly pointless.Legitimate streaming is much, much more friendly on the ISPs than torrent downloads are that easily peak traffic many times higher than streaming. [peaks hurt, and a 2160o blu-ray copy over a torrent download easily saturates the highest consumer bandwidths]

Politicians should stay out of technology they have no grasp of whatsoever.”



Politicians rarely have grasp, perhaps. But neither do you mate. On both technology and politics.

Nobody is meddling. The commission ( by the way, not politicians, educate yourself, most commissioners are actually technical experts in their respective fields. That’s why commission is appointed and not elected anf that’s why they can only make recommendations, not laws ) made a recommendation. Netflix, YouTube and Apple followed it.

Nobody forced anyone to do anything.

People like you are the problem. They preempt the issue - you criticize. They don’t preempt and let the network collapse - you criticize.

It’s a shame the only thing you never do is offer actual, workable solutions - or have any perspective - we are in the middle of a global pandemic, hundreds of thousands of people may die, even more may lose jobs and you’re b...ng about slightly lower quality of a streaming service ?

We need the bandwidth for medicine, for people to work and be productive - nobody cares about your binging.

Get some perspective mate.
Score: 51 Votes (Like | Disagree)
Domen151 Avatar
24 months ago
I honestly doubt that Apple TV+ put that much strain on EU networks with its few shows they have available right now ?‍♂️

But its good that they did it.
Score: 36 Votes (Like | Disagree)
cycomiko Avatar
24 months ago

Complete idiotic that politicians meddle in this. Let the ISPs do the asking, let them deal with the legitimate streaming providers and get a proxy/caching server on their networks if they still don't have that.
Moreover it's utterly pointless.Legitimate streaming is much, much more friendly on the ISPs than torrent downloads are that easily peak traffic many times higher than streaming. [peaks hurt, and a 2160o blu-ray copy over a torrent download easily saturates the highest consumer bandwidths]

Politicians should stay out of technology they have no grasp of whatsoever.
Wrong. Politicians will ask when its for the betterment of their communities. Thats why they are voted for and elected. You are an example of what is wrong with the world.

They are also asking ISPs to restrict non-essential bandwidth, so good luck with the torrents.
Score: 23 Votes (Like | Disagree)
JVNPhoto Avatar
24 months ago
It’s kind of funny that people just accept this. Was there really that big of a problem to warrant Apple and other streaming services to throttle bit rate even though people pay extra for it (eg. Netflix)? Shouldn’t it be up to the ISP’s to figure this out? Is there really nothing more important for the EU commission to handle in this crisis?
Score: 16 Votes (Like | Disagree)
Nozuka Avatar
24 months ago

It’s kind of funny that people just accept this. Was there really that big of a problem to warrant Apple and other streaming services to throttle bit rate even though people pay extra for it (eg. Netflix)? Shouldn’t it be up to the ISP’s to figure this out? Is there really nothing more important for commission to handle in this crisis?
People have more to worry about, than getting a lower bit stream in this crisis.
Score: 14 Votes (Like | Disagree)
GeoStructural Avatar
24 months ago
It is nice, but the impact would be negligible anyway. ?
Score: 12 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...