Twitter is considering rolling out an ephemeral tweet option called a "Fleet," which is a tweet that lasts for 24 hours before disappearing and has no retweets, likes, or public comments.

twitterfleets
Snapchat was the first major social networking app to feature short-lived content that eventually disappears, but since then, Facebook, Instagram, YouTube, WhatsApp and more have added Story options where content is deleted after 24 hours. Until now, Twitter has had no equivalent.

As outlined by TechCrunch, Twitter is testing "Fleets" in Brazil at the current time, and Twitter has shared a blog post in Portuguese explaining the new feature to Brazilian users.

Twitter is adding the feature to allow people to have conversations on the platform in new ways, with less pressure and more control.

Fleets are for you to share your ideas and momentary opinions. These posts disappear after 24 hours and have no Retweets, likes or public comments. In an initial survey, people told us that, once the Fleets are gone, they are more comfortable sharing everyday and everyday thoughts. We hope that those people who are not usually comfortable with Tweeting use Fleets to talk about the reflections that come to their head.

Fleets are similar to tweets and are based on text, but videos, GIFs, and photos can be included. People can reply to Fleets by clicking on one and then sending a Direct Message or an emoji to the person who shared the Fleet.

Fleets are not shown in Search or Moments, and cannot be embedded on external websites.

Twitter's test of Fleets in Brazil will determine whether or not the feature rolls out to the rest of the world. Twitter says that depending on how the testing goes, Fleets could expand to additional countries in the coming months.

Tag: Twitter

Top Rated Comments

cmaier Avatar
70 months ago

Regardless of whether this becomes adopted by Twitter users or not, I love the naming of this feature. It's catchy and elegantly infers the nature of the feature while joining function and form.

That the term 'fleet' has not been adopted by another service for this type of thing is surprising.

That it's been left available for the service that it works best with ('fleet' and 'tweet' reinforce each other) is amazing!
[Written by the mom of the Twitter marketing person who came up with the name “fleet”]
Score: 8 Votes (Like | Disagree)
cmaier Avatar
70 months ago
They are also testing a new vegetable, called Beets.
Score: 7 Votes (Like | Disagree)
orbital~debris Avatar
70 months ago
Regardless of whether this becomes adopted by Twitter users or not, I love the naming of this feature. It's catchy and elegantly infers the nature of the feature while joining function and form.

That the term 'fleet' has not been adopted by another service for this type of thing is surprising.

That it's been left available for the service that it works best with ('fleet' and 'tweet' reinforce each other) is amazing!
Score: 7 Votes (Like | Disagree)
cmaier Avatar
70 months ago

I don’t see how this could ever lead to anything good.
There are lots of tweets that I wish would go away
Score: 5 Votes (Like | Disagree)
Wayfarer Avatar
70 months ago
Sounds like another product used as a laxative...
Score: 4 Votes (Like | Disagree)
D.T. Avatar
70 months ago

They are also testing a new vegetable, called Beets.
... and a new Tweet-to-order food delivery service called Eats.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...