Apple Expected to Sell More Than 100 Million True Wireless Hearables in 2020

Apple is predicted to sell more than 100 million true wireless hearables in 2020 as it continues to dominate the global market, according to new data from Counterpoint Research.

counterpoint hearables market q4 2019
In a report published today, Counterpoint said the global market size for true wireless hearables had beat expectations, growing 53 percent in the fourth quarter of 2019, compared to the same quarter the year previous.

In total, 51 million units were sold in the quarter, while 130 million were sold for the full year. The U.S. was the main driver for the quarter, growing 76 percent year on year and accounting for 35 percent of the global market. Seasonal promotions and Apple's launch of AirPods Pro at the end of October.

The launch of Apple's new AirPods Pro model in late October helped the company record steady 44% growth in 4Q19, with 6m units sold despite supply shortages. Apple's market share fell slightly to 41% QoQ as it attempted to keep up with swift overall market growth; market share for the full year reached 47%.

true wireless hearables market counterpoint q4 2019
Looking at the year ahead for the true wireless hearables market, Counterpoint senior analyst Liz Lee said:

"We expect Apple to sell more than 100m true wireless hearables in 2020, including AirPods Pros, to maintain their comfortable lead in the market. The real competition will be for second place, especially in the premium market; Samsung, which sold 8m Galaxy Buds last year, will need further upgrades to those expected in the Galaxy Buds Plus, including noise cancellation and other advanced features and designs, in order to beat its rivals."

The upbeat figures come despite concerns that AirPods and ‌AirPods Pro‌ manufacturing could be impacted by the coronavirus outbreak, leading to greater supply shortages.

In a January investor note, Apple analyst Ming-Chi Kuo said he expects Chinese company Goertek to begin assembly of ‌AirPods Pro‌ in the first half of the year. The addition of a second supplier alongside Luxshare Precision should help improve supply of the popular earphones, which continue to face multi-week shipping estimates on Apple.com.

Apple is rumored to be considering bundling AirPods with future iPhone models coming in 2020. Given the high price of AirPods, though, and their popularity as a standalone product, it seems unlikely that will happen.

Rumors suggest Apple plans to round out its audio wearable lineup with a set of high-end over-ear headphones, which, according to Kuo, are under development at Apple's Cupertino headquarters. Kuo did not provide any details about these headphones beyond claiming that they will support Bluetooth. Bloomberg's Mark Gurman previously reported that Apple-branded over-ear headphones were under development, but it is unclear if they were canceled, became the Beats Solo Pro, or otherwise.

Top Rated Comments

kimmen Avatar
53 months ago
"Hearable"???
Score: 25 Votes (Like | Disagree)
mac_geof Avatar
53 months ago
Might as well start talking of seeables and touchables!
Score: 4 Votes (Like | Disagree)
I7guy Avatar
53 months ago

"Hearable"???
You heard it “hear” first. But that’s a lot of headsets.
Score: 3 Votes (Like | Disagree)
WWPD Avatar
53 months ago
Apple is way behind the curve here...where are the smellables??
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
53 months ago
Interesting to me, Beats has the 8th highest volume but the 2nd highest revenue. Beaten (intended) only by parent company product. Beats, love 'em or hate 'em, is still printing money. Bad buy, Apple... bad buy. :rolleyes:

Also, "hearables"? Absolutely terrible moniker. Wireless headphones.
Score: 2 Votes (Like | Disagree)
Adam Warlock Avatar
53 months ago
Apple to get in the hearing aid business.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple MacBook Air 2 up hero 240304

Apple Announces New MacBook Air Models With M3 Chip

Monday March 4, 2024 5:04 am PST by
Apple today announced new 13- and 15-inch MacBook Air models with M3 chip, improved external display support, Wi-Fi 6E, and more. Apple says that the new MacBook Air is up to 60% faster than the M1 model and up to 13x faster than the fastest Intel-based MacBook Air. With a faster and more efficient Neural Engine, Apple says that the MacBook Air continues to be "the best consumer laptop for...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...