Apple Expected to Sell More Than 100 Million True Wireless Hearables in 2020

Apple is predicted to sell more than 100 million true wireless hearables in 2020 as it continues to dominate the global market, according to new data from Counterpoint Research.

counterpoint hearables market q4 2019
In a report published today, Counterpoint said the global market size for true wireless hearables had beat expectations, growing 53 percent in the fourth quarter of 2019, compared to the same quarter the year previous.

In total, 51 million units were sold in the quarter, while 130 million were sold for the full year. The U.S. was the main driver for the quarter, growing 76 percent year on year and accounting for 35 percent of the global market. Seasonal promotions and Apple's launch of AirPods Pro at the end of October.

The launch of Apple's new AirPods Pro model in late October helped the company record steady 44% growth in 4Q19, with 6m units sold despite supply shortages. Apple's market share fell slightly to 41% QoQ as it attempted to keep up with swift overall market growth; market share for the full year reached 47%.

true wireless hearables market counterpoint q4 2019
Looking at the year ahead for the true wireless hearables market, Counterpoint senior analyst Liz Lee said:

"We expect Apple to sell more than 100m true wireless hearables in 2020, including AirPods Pros, to maintain their comfortable lead in the market. The real competition will be for second place, especially in the premium market; Samsung, which sold 8m Galaxy Buds last year, will need further upgrades to those expected in the Galaxy Buds Plus, including noise cancellation and other advanced features and designs, in order to beat its rivals."

The upbeat figures come despite concerns that AirPods and ‌AirPods Pro‌ manufacturing could be impacted by the coronavirus outbreak, leading to greater supply shortages.

In a January investor note, Apple analyst Ming-Chi Kuo said he expects Chinese company Goertek to begin assembly of ‌AirPods Pro‌ in the first half of the year. The addition of a second supplier alongside Luxshare Precision should help improve supply of the popular earphones, which continue to face multi-week shipping estimates on Apple.com.

Apple is rumored to be considering bundling AirPods with future iPhone models coming in 2020. Given the high price of AirPods, though, and their popularity as a standalone product, it seems unlikely that will happen.

Rumors suggest Apple plans to round out its audio wearable lineup with a set of high-end over-ear headphones, which, according to Kuo, are under development at Apple's Cupertino headquarters. Kuo did not provide any details about these headphones beyond claiming that they will support Bluetooth. Bloomberg's Mark Gurman previously reported that Apple-branded over-ear headphones were under development, but it is unclear if they were canceled, became the Beats Solo Pro, or otherwise.

Popular Stories

ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
sequoia

macOS Sequoia and iPadOS 18 Drop Support for These Macs and iPads

Monday June 10, 2024 4:13 pm PDT by
macOS Sequoia is still compatible with several Intel-based Macs, but it does drop support for 2018 and 2019 models of the MacBook Air. macOS Sequoia is compatible with the following Macs, according to Apple: MacBook Pro: 2018 and later MacBook Air: 2020 and later Mac mini: 2018 and later iMac: 2019 and later iMac Pro: 2017 Mac Studio: 2022 and later Mac Pro: 2019 and later The...
maxresdefault

Everything Apple Announced at WWDC 2024 in Nine Minutes

Monday June 10, 2024 7:59 pm PDT by
Apple crammed an overwhelming number of new features into its WWDC 2024 keynote event, introducing Apple Intelligence, iOS 18, iPadOS 18, macOS Sequoia, visionOS 2, watchOS 11, and tvOS 18. It was hard to keep up with everything that Apple highlighted, so we did a video of all of the new additions you won't want to miss. Subscribe to the MacRumors YouTube channel for more videos. We've also...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...

Top Rated Comments

kimmen Avatar
57 months ago
"Hearable"???
Score: 25 Votes (Like | Disagree)
mac_geof Avatar
57 months ago
Might as well start talking of seeables and touchables!
Score: 4 Votes (Like | Disagree)
I7guy Avatar
57 months ago

"Hearable"???
You heard it “hear” first. But that’s a lot of headsets.
Score: 3 Votes (Like | Disagree)
WWPD Avatar
57 months ago
Apple is way behind the curve here...where are the smellables??
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
57 months ago
Interesting to me, Beats has the 8th highest volume but the 2nd highest revenue. Beaten (intended) only by parent company product. Beats, love 'em or hate 'em, is still printing money. Bad buy, Apple... bad buy. :rolleyes:

Also, "hearables"? Absolutely terrible moniker. Wireless headphones.
Score: 2 Votes (Like | Disagree)
Adam Warlock Avatar
57 months ago
Apple to get in the hearing aid business.
Score: 2 Votes (Like | Disagree)