Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.
Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.
Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.
Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."
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This year, the Chinese New Year falls on January 25.
Top Rated Comments
I also love the title of the short, “Daughter.” At first I thought it was referencing the toddler in the film. It still could be. It could be about two different people in the short, so I found it such a clever title.
this video was powerful...
having lived in China for 7 years, it really captured the subtleties of relationships (between new generation '80s born estranged daughter and mother; between mother and daughter. the expressions of the various people who sit in her taxi and how they interact with the woman and her daughter).
the architecture captured modern china's contradictions as well.
really loved this video...
Do you hate human beings, love, and compassion? Because that’s what this is all about. And to be bothered or offended by it in any capacity is simply mind boggling ... and repulsive.“* *”, the worst visual art I’ve seen from Apple recently.