Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide
Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.
Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.
Apple has also shared a
Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.
Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."
This year, the Chinese New Year falls on January 25.
Popular Stories
Apple has slashed prices on the iPhone 17 Pro series in China by 1,000 yuan (around $138) in anticipation of the annual 618 shopping festival, one of the country's largest mid-year online retail events.
The cuts went live on Friday on JD.com and Tmall, with Apple's official store on the latter platform applying a direct 1,000-yuan discount on the iPhone 17 Pro series. On JD.com, taking into ...
The new enhanced Siri AI features that Apple announced today at WWDC 2026 will not be available in the European Union or in China when they are released in beta later this year.
Apple said that while Siri AI will be available for free with the new upcoming OS releases, it will not be available in the EU on iOS and iPadOS until it can find a path forward for regulatory approval.
Apple said ...
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona reopened today, after being closed for around three months for renovations.
According to the Spanish blog Applesfera, the store's large video wall has been replaced with a dedicated Apple Pickup station for online orders. The indoor trees and wood cube seats that surrounded the screen have also been removed. With these...
