Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide
Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro.
Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.
Apple has also shared a
Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.
Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family."
This year, the Chinese New Year falls on January 25.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
Apple has asked the Indian government to exempt existing iPhones from new rules that require smartphones sold in the country to have a USB-C charging port, reports Reuters. India wants to replicate an upcoming European Union rule that requires all smartphones to implement the USB-C charging standard. However, according to a new report, Apple has told India its local production targets will...
Top Rated Comments
I also love the title of the short, “Daughter.” At first I thought it was referencing the toddler in the film. It still could be. It could be about two different people in the short, so I found it such a clever title.
this video was powerful...
having lived in China for 7 years, it really captured the subtleties of relationships (between new generation '80s born estranged daughter and mother; between mother and daughter. the expressions of the various people who sit in her taxi and how they interact with the woman and her daughter).
the architecture captured modern china's contradictions as well.
really loved this video...