CES 2020: Oral-B and Colgate Unveil New iPhone-Connected Smart Toothbrushes

by

Oral-B and Colgate, two major oral health brands, have announced new iPhone-connected electric toothbrushes at CES 2020 in Las Vegas.

A ‌CES 2020‌ Innovation Awards honoree, the new Oral-B iO toothbrush uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles for a smoother and quieter brushing experience, according to parent company Procter & Gamble.


The toothbrush also features a redesigned brush head with twisted bristles that has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations to ensure a deep clean.

Through the Oral-B app, the Bluetooth-enabled toothbrush provides real-time individual tracking and coaching, based on artificial intelligence from thousands of recorded brushing sessions. The app guides users through a two-minute brushing session with 3D teeth tracking to ensure the best cleaning possible.

Equipped with a smart pressure sensor, the Oral-B iO provides positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. A tiny display on the toothbrush greets and motivates users throughout the cleaning process, with up to seven personalized brushing modes available.

Procter & Gamble says the Oral-B iO will be available for purchase beginning August 2020. Pricing has not been disclosed.

The recipient of a ‌CES 2020‌ Best of Innovation Award, Colgate's new Plaqless Pro toothbrush features new optic sensor technology that can detect plaque in the mouth so that it can be removed while brushing. The toothbrush will flash blue when buildup has been found in an area of the mouth, and then white when that area is clean.


Like the Oral-B iO, the Plaqless Pro is a Bluetooth-enabled toothbrush that can be paired with the Colgate Connect app for a personalized brushing experience. Sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth, showing areas that are clean or may need further brushing.

Colgate says the Plaqless Pro will be available at some point later this year. Pricing has not been disclosed.

Top Rated Comments

(View all)
Avatar
26 weeks ago


Its all bullcrap. Any dentist will tell you that all you need is just a simple brush that you frequently changed once the fiber gets messy. These high tech gadgets are usually useless. It really is only for the purpose to get your money. Nothing else. Good brushing, flossing and those little dental brushes are key for healthy gums and teeth. :)

Nope.
Don’t know what who your “any” dentist is... but a Sonicare works SIGNIFICANTLY better than a simple brush & no dentist I’ve ever met is shy to make their patients aware of that fact.
It’s like midway between a normal toothbrushing & an actual teeth cleaning.
Score: 8 Votes (Like | Disagree)
Avatar
26 weeks ago
I know this will make me sound old and outdated, but is this really needed? If you don't know how to care for your teeth on your own you need to buy something more than a Bluetooth toothbrush...
Score: 7 Votes (Like | Disagree)
Avatar
26 weeks ago
a totally unnecessary gadget with only one purpose in mind - getting your money.
Why not go all the way and make smart toilet paper too?
Score: 4 Votes (Like | Disagree)
Avatar
26 weeks ago
Needed? No.

It could save a ton down the line on dental costs by identifying problematic areas*.

*Assuming the toothbrush is smart enough to identify those areas correctly, sadly there's a gap between how well Smart/IOT devices are advertised to function and how well they do.
Score: 3 Votes (Like | Disagree)
Avatar
26 weeks ago


Nope.
Don’t know what who your “any” dentist is... but a Sonicare works SIGNIFICANTLY better than a simple brush & no dentist I’ve ever met is shy to make their patients aware of that fact.
It’s like midway between a normal toothbrushing & an actual teeth cleaning.

Correct. Been using Philips Sonicare and Oral B Pro 1000s for the last 15+ years. Haven't had a cavity or any problems during that entire time and I (and my dentist) definitely attribute it to these toothbrushes (usually brush 2x a day). If I brush 3 times I use a normal toothbrush (also use a normal toothbrush at work/travel).

While this toothbrush interests me, if you follow the 30 second quadrant rule most of these things have, you don't really need an app telling you what you missed.

The Oral B ones are REALLY loud (they don't bother me). The Philips Sonicare ones are much more quiet, but also much more expensive - and tickle like hell until you get used to them. Definitely need to watch videos on proper use.

Take care of them and they'll last forever (years and years and years). I think I used my first Sonicare 7 years before I got rid of it for an Oral B - which I used for another 7 years before deciding to get a Philips Sonicare again recently (I use the Oral B and Sonicare back and forth).
Score: 3 Votes (Like | Disagree)
Avatar
26 weeks ago
People saying electric toothbrushes are unnecessary have clearly never tried them. Maybe the bluetooth and coaching features are a bit over the top, but the first time I used an electric my teeth felt like they came straight from the dentist. I was shocked at how much junk I had been leaving on my teeth that came off after one brushing! Now that I think about it, a toothbrush that helped improve my brushing technique would probably help my mouth stay even cleaner between dentist cleanings.
Score: 2 Votes (Like | Disagree)

Top Stories

5.4-Inch iPhone 12 Model Size Compared to Original iPhone SE and iPhone 7

Saturday July 4, 2020 9:44 pm PDT by
iPhone 12 dummy models based on leaked schematics have been starting to circulate online and in online marketplaces. Not happy with the circulating size comparisons between the rumored 5.4" iPhone 12 and the original iPhone SE models, MacRumors forum user iZac took matters into his own hands and purchased his own 5.4" dummy model to provide more detailed size comparisons between the original...

Apple Survey Asks iPhone Users What They Do With Old Power Adapters

Friday July 3, 2020 10:13 am PDT by
Amid multiple reports that Apple will no longer include a power adapter in its iPhone boxes starting with the iPhone 12 later this year, it appears Apple is surveying recent iPhone buyers to ask about what they've done with the power adapters that came with their previous iPhones. Screenshot via Twitter user @bedabb_ Apple's surveys typically cover numerous aspects of its products, but...

Top Stories: iPhone 12 Rumors, Apple's A12Z-Based Mac mini, Leaked iMac, and More!

Saturday July 4, 2020 6:00 am PDT by
With WWDC now behind us, our attention this week largely turned back to rumors, led by increasing claims that Apple controversially won't be including a power adapter in the box with the iPhone 12. We also saw a few other iPhone 12 rumors, signs of an upcoming iMac update, and some more information on timing of updates for Apple's smaller iPads. The other big topic this week was Apple's...

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

Kuo: Largan to Ship 'High-End' Camera Lenses for 'iPhone 12' From Mid-July

Friday July 3, 2020 1:56 am PDT by
Apple's upcoming "iPhone 12" will feature "high-end" lens arrays in the rear camera to improve image quality, according to respected analyst Ming-Chi Kuo. In a new research note seen by MacRumors, Kuo says Largan will supply the premium camera lenses to Apple for the phones from mid-July, although Apple has received the same components slightly earlier in the last couple of years....

First Arm-Based Macs to Be 13-Inch MacBook Pro and Redesigned iMac, Launches Coming in Late 2020 or Early 2021

Sunday June 21, 2020 9:18 am PDT by
Apple plans to introduce its Arm-based custom designed chips for Macs at WWDC, Apple analyst Ming-Chi Kuo said in a note to investors today, agreeing with an earlier report from Bloomberg. Kuo says that the first Mac models to adopt Arm-based chips will be the 13.3-inch MacBook Pro and an iMac with a redesigned form factor, with Apple planning to launch the new models in the in fourth...

Apple Bolsters Supply Chain for Future Mini-LED iPad Pro and MacBook Pro Models

Thursday July 2, 2020 3:03 am PDT by
Apple is rumored to be releasing a mini LED-backlit iPad Pro and a new mini-LED MacBook Pro series over the next 18 months, and the devices have just picked up two new suppliers, according to industry sources. DigiTimes today reports that two former Apple suppliers, Taiwan's Zhen Ding Technology and Flexium Interconnect, have entered the supply chain to make the flexible printed circuit...

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

Friday July 3, 2020 3:44 am PDT by
A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters. Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

LinkedIn Says iOS App Reading Clipboard With Every Keystroke is a Bug, Fix Coming

Friday July 3, 2020 1:08 pm PDT by
iOS 14 introduces a feature that alerts users when apps access their clipboards, and tons of apps have been caught clipboard snooping. LinkedIn is one of the iOS apps that has been reading user clipboards, and iPhone owners have complained that the app copies the contents of the clipboard with every keystroke. LinkedIn is copying the contents of my clipboard every keystroke. IOS 14 allows ...