Oral-B and Colgate, two major oral health brands, have announced new iPhone-connected electric toothbrushes at CES 2020 in Las Vegas.

A ‌CES 2020‌ Innovation Awards honoree, the new Oral-B iO toothbrush uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles for a smoother and quieter brushing experience, according to parent company Procter & Gamble.

oral b io
The toothbrush also features a redesigned brush head with twisted bristles that has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations to ensure a deep clean.

Through the Oral-B app, the Bluetooth-enabled toothbrush provides real-time individual tracking and coaching, based on artificial intelligence from thousands of recorded brushing sessions. The app guides users through a two-minute brushing session with 3D teeth tracking to ensure the best cleaning possible.

Equipped with a smart pressure sensor, the Oral-B iO provides positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. A tiny display on the toothbrush greets and motivates users throughout the cleaning process, with up to seven personalized brushing modes available.

Procter & Gamble says the Oral-B iO will be available for purchase beginning August 2020. Pricing has not been disclosed.

The recipient of a ‌CES 2020‌ Best of Innovation Award, Colgate's new Plaqless Pro toothbrush features new optic sensor technology that can detect plaque in the mouth so that it can be removed while brushing. The toothbrush will flash blue when buildup has been found in an area of the mouth, and then white when that area is clean.

colgate plaqless pro
Like the Oral-B iO, the Plaqless Pro is a Bluetooth-enabled toothbrush that can be paired with the Colgate Connect app for a personalized brushing experience. Sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth, showing areas that are clean or may need further brushing.

Colgate says the Plaqless Pro will be available at some point later this year. Pricing has not been disclosed.

Top Rated Comments

Justanotherfanboy Avatar
42 months ago

Its all bullcrap. Any dentist will tell you that all you need is just a simple brush that you frequently changed once the fiber gets messy. These high tech gadgets are usually useless. It really is only for the purpose to get your money. Nothing else. Good brushing, flossing and those little dental brushes are key for healthy gums and teeth. :)
Nope.
Don’t know what who your “any” dentist is... but a Sonicare works SIGNIFICANTLY better than a simple brush & no dentist I’ve ever met is shy to make their patients aware of that fact.
It’s like midway between a normal toothbrushing & an actual teeth cleaning.
Score: 8 Votes (Like | Disagree)
retta283 Avatar
42 months ago
I know this will make me sound old and outdated, but is this really needed? If you don't know how to care for your teeth on your own you need to buy something more than a Bluetooth toothbrush...
Score: 7 Votes (Like | Disagree)
now i see it Avatar
42 months ago
a totally unnecessary gadget with only one purpose in mind - getting your money.
Why not go all the way and make smart toilet paper too?
Score: 4 Votes (Like | Disagree)
ruslan120 Avatar
42 months ago
Needed? No.

It could save a ton down the line on dental costs by identifying problematic areas*.

*Assuming the toothbrush is smart enough to identify those areas correctly, sadly there's a gap between how well Smart/IOT devices are advertised to function and how well they do.
Score: 3 Votes (Like | Disagree)
BigMcGuire Avatar
42 months ago

Nope.
Don’t know what who your “any” dentist is... but a Sonicare works SIGNIFICANTLY better than a simple brush & no dentist I’ve ever met is shy to make their patients aware of that fact.
It’s like midway between a normal toothbrushing & an actual teeth cleaning.
Correct. Been using Philips Sonicare and Oral B Pro 1000s for the last 15+ years. Haven't had a cavity or any problems during that entire time and I (and my dentist) definitely attribute it to these toothbrushes (usually brush 2x a day). If I brush 3 times I use a normal toothbrush (also use a normal toothbrush at work/travel).

While this toothbrush interests me, if you follow the 30 second quadrant rule most of these things have, you don't really need an app telling you what you missed.

The Oral B ones are REALLY loud (they don't bother me). The Philips Sonicare ones are much more quiet, but also much more expensive - and tickle like hell until you get used to them. Definitely need to watch videos on proper use.

Take care of them and they'll last forever (years and years and years). I think I used my first Sonicare 7 years before I got rid of it for an Oral B - which I used for another 7 years before deciding to get a Philips Sonicare again recently (I use the Oral B and Sonicare back and forth).
Score: 3 Votes (Like | Disagree)
mrongey Avatar
42 months ago
People saying electric toothbrushes are unnecessary have clearly never tried them. Maybe the bluetooth and coaching features are a bit over the top, but the first time I used an electric my teeth felt like they came straight from the dentist. I was shocked at how much junk I had been leaving on my teeth that came off after one brushing! Now that I think about it, a toothbrush that helped improve my brushing technique would probably help my mouth stay even cleaner between dentist cleanings.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
iPhone 15 Pro Mock Feature Buttonless

iPhone 15 Pro Max to 'Break Record' for Thinnest Bezels on a Smartphone

Friday March 17, 2023 2:59 am PDT by
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past. Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Launching This Year With These 11 New Features

Monday March 13, 2023 6:47 am PDT by
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more. Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple continues to test iOS 16.4, which includes a handful of new features and changes for the iPhone. Below, we have recapped five new features coming with the software update, including new emoji, push notifications from websites, and more. Apple says iOS 16.4 will be available in the spring, which begins today. In his newsletter this weekend, Bloomberg's Mark Gurman said the update should ...