'The Morning Show' Producers on Negative Reviews: 'There Were a Lot of Apple Haters and Wanting Apple to Fail'

A few weeks after the premiere of Apple TV+, the executive producers of "The Morning Show" have decided to respond to the show's more negative critics at the Recode Code Media conference in Los Angeles (via Recode).

morning show image
According to Mimi Leder and Kerry Ehrin, many of the negative reviews came from writers who went into the show with the purpose of hating it, due to Apple. Leder summed this up by stating that some reviews "felt like an attack on Apple."

“When those reviews came in, I didn’t know what show they were watching. And I just kind of thought they were nuts,” said Leder, director and executive producer of the show, who is known for her previous work on shows like ER and The West Wing. “I just felt there were a lot of Apple haters and wanting Apple to fail.”

“We’re focused on the story we’re telling, the characters. We’re inside of it. So when you see reviews that are looking at it from the whole business aspect, like, ‘What is Apple doing?’ and, ‘They spent this much money on it’ — it’s kind of separate from us.”

"The Morning Show" has its fair share of both critics and fans, currently sitting at a 63 percent on Rotten Tomatoes with a more favorable 95 percent audience score. Leder referenced statistics like these and said, "The good news is that people love the show, and we love the show, and that's what matters."

At the same time, another ‌Apple TV‌+ show is getting ready to launch on the service in just over a week. On November 28, Apple will debut the first three episodes of "Servant" from producer M. Night Shyamalan, and afterwards new episodes will debut every Friday, similar to the current release schedule of "The Morning Show," "See," and "For All Mankind."

servant premiere
Ahead of the streaming launch, "Servant" premiered at the BAM Howard Gilman Opera House in Brooklyn, New York, where stars Toby Kebbell, Lauren Ambrose, Nell Tiger Free, and Rupert Grint were in attendance. The show's writer and creator Tony Basgallop was also at the premiere, as well as Shyamalan, who will direct the series.

servant premiere 2
The first full trailer for "Servant" premiered a few weeks ago. The show follows a Philadelphia couple who are in mourning after a tragedy strikes their family. Soon after, they hire a young nanny to take care of their child and unknowingly set a series of strange events into motion.

Head to the MacRumors Apple TV+ forum to join in discussions for all of the new shows that have launched, and will soon launch, on Apple's streaming service.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...

Top Rated Comments

bbednarz Avatar
81 months ago
Ya know, I don't doubt that at all tbh.


Isn't this line of argument akin to victim blaming?!?

It's not the show stinking. It's that the audience is messed up.
When critics say is is bad, but the general population says its great... Maybe it's just the critics.
Score: 37 Votes (Like | Disagree)
JosephAW Avatar
81 months ago
Or constructive criticism?
Score: 34 Votes (Like | Disagree)
iGeneo Avatar
81 months ago
The audience score versus the critic score is quite telling
Score: 32 Votes (Like | Disagree)
smaffei Avatar
81 months ago
Isn't this line of argument akin to victim blaming?!?

It's not the show stinking. It's that the audience is messed up.
Score: 30 Votes (Like | Disagree)
costeta Avatar
81 months ago
Or maybe the show genuinely sucks?
Score: 26 Votes (Like | Disagree)
profmjh Avatar
81 months ago

Isn't this line of argument akin to victim blaming?!?
No. If Rotten Tomatoes is anything to go by, the viewers love it.

It's the critics who are being, er, critical.

I always judge movies etc by the audience score, not the critics score.
Score: 26 Votes (Like | Disagree)