Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at the Dreamforce 2019 conference on Tuesday at approximately 1:30 p.m. Pacific Time at the Yerba Buena Theater. A live stream will be available.
Apple and Salesforce formed a strategic partnership in 2018. Salesforce has since redesigned its customer relationship management app with support for the latest features on iPhone and iPad, including Siri Shortcuts and Face ID. The new Salesforce app is available in the App Store.
Salesforce has also announced a Trailhead GO learning app with more than 700 modules covering business and tech skills. Trailhead GO is available on the App Store for iPhone and iPad. Additional features, including support for Dark Mode and Sign in with Apple, are expected to be available later this year.
Last, the two companies have announced a new Salesforce mobile SDK, optimized for Swift and iOS 13. The new SDK, coming later this year, will help developers to build and deploy native Salesforce apps for iPhone and iPad.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Apple is expanding its partnership with the Save The Music Foundation, a non-profit organization dedicated to supporting music education in U.S. public schools. The organization donates musical instruments and technology to schools and much more.
"We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country," said Apple...
Tuesday March 17, 2026 11:03 am PDT by Joe Rossignol
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement.
Cook said the idea that he wants to step back at Apple is merely "a rumor."
Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple."
The full interview clip is ...
Wednesday March 18, 2026 6:20 am PDT by Joe Rossignol
Apple CEO Tim Cook is in China, where he attended one of the company's 50th anniversary events outside of its Taikoo Li retail store in Chengdu today. The event revolved around a performance by Chinese singer Li Yuchun, and it comes after Apple hosted a surprise Alicia Keys concert at its Grand Central store in New York last week.
According to the China Daily, Cook is scheduled to attend the ...
Isn't salesforce an app that make it so that it is easy to control salespeople, and also easy to fire them, so that they are nothing more than widgets? I've heard friends say they despise the salesforce app as it completely dehumanizes you in a company.
Salesforce is CRM, or customer relationship management, software nothing more. While I do not care for Salesforce due to their price gouging tactics, their software hardly dehumanizes anyone.
Ya know what the Eagles had to say about lawyers. These days I think salespeople are getting close to qualifying, as well. Basically, they are incented to "do whatever it takes" to make a sale. In their case, I personally see management as the root cause, as several posts above assert as well.
