Three-quarters of Netflix subscribers have no intention of subscribing to either Apple TV+ or Disney+ when they launch next month, according to surveys conducted by Piper Jaffray (via CNBC).

apple tv plus promo image
According to the investment banker's survey of 1,500 Netflix subscribers, roughly 75 percent don't intend to subscribe to the upcoming rival streaming services, although those who do subscribe to ‌Apple TV+‌ or Disney+ also expect to keep their Netflix subscription going.

"Our survey suggests that the majority (~75%) of Netflix subscribers do not intend to subscribe to either Disney+ or Apple TV+. For those that do expect to use one of these offerings, the vast majority expect to also maintain their Netflix subscription," Piper Jaffray analyst Michael Olson said.

"Most existing Netflix subscribers appear to be trending towards multiple streaming video subscriptions, especially as many continue to reduce their spend on traditional TV offerings," Olson said.

The survey should provide some comfort for Netflix investors following news of slowing subscriber growth over the last three months, along with fears about the effect that the new streaming competition will have on the company's stock price.

As CNBC's Michael Bloom notes, optimistic forecasts for Netflix were nearly universal on Wall Street as recently as July, but Netflix stock has since dropped nearly 30 percent and effectively wiped out its 2019 gains.

Amid the challenges, Netflix has been looking at new marketing strategies to help fend off its upcoming rivals. For example, the streaming leader has been offering non-subscribers access to the first episode of its new series, Bard of Blood, for a limited time.

‌Apple TV+‌ launches on November 1, with Disney+ arriving a little over a week after, on November 12. Apple is offering a one-year free trial of ‌Apple TV+‌ to anyone who buys a new iPhone, iPad, Apple TV, Mac, or iPod touch.

Top Rated Comments

maflynn Avatar
46 months ago
I'm a netflix subscriber and I'll not be subscribing to apple tv+, its not any sort of anti-apple thing, I'm also not subscribing to CBS, or the soon to be released NBC. I have to draw the line somewhere and none of the content being promoted on apple will justify my paying additional monthly fee.
Score: 6 Votes (Like | Disagree)
asdavis10 Avatar
46 months ago
It's Disney+ that will eat Netflix's lunch.
Score: 4 Votes (Like | Disagree)
Kabeyun Avatar
46 months ago
Title should read “...OR Disney+”

Can’t be selectively Apple-focused, or your headlines may seem, gasp, clickbaity.
Score: 3 Votes (Like | Disagree)
MrGuder Avatar
46 months ago
I’m getting the Disney + and Hulu deal combo. Then cancelling Netflix there just too expensive now.
Score: 3 Votes (Like | Disagree)
SeeYaNetflix Avatar
46 months ago
I definitely will cancel Netflix for Apple TV+ and Disney +.
Score: 3 Votes (Like | Disagree)
sunapple Avatar
46 months ago
I think Netflix being the most populair service right now, people are familiar with their content and therefore like what they have (if they haven't already seen all of it). Once all streaming services are up and content is rearranged (heard lots of titles are moving between services), things might change and people might choose based on subscription costs and content.

Apple TV+ won't be too expensive and can probably live alongside Netflix or another service. Once you want a third though, Netflix may be in trouble being more expensive (€11 for HD here). There's probably a psychological limit to total subscriptions costs of around 15-20 euros or so, or are they betting that will move up?
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...