Three-quarters of Netflix subscribers have no intention of subscribing to either Apple TV+ or Disney+ when they launch next month, according to surveys conducted by Piper Jaffray (via CNBC).

apple tv plus promo image
According to the investment banker's survey of 1,500 Netflix subscribers, roughly 75 percent don't intend to subscribe to the upcoming rival streaming services, although those who do subscribe to ‌Apple TV‌+ or Disney+ also expect to keep their Netflix subscription going.

"Our survey suggests that the majority (~75%) of Netflix subscribers do not intend to subscribe to either Disney+ or Apple TV+. For those that do expect to use one of these offerings, the vast majority expect to also maintain their Netflix subscription," Piper Jaffray analyst Michael Olson said.

"Most existing Netflix subscribers appear to be trending towards multiple streaming video subscriptions, especially as many continue to reduce their spend on traditional TV offerings," Olson said.

The survey should provide some comfort for Netflix investors following news of slowing subscriber growth over the last three months, along with fears about the effect that the new streaming competition will have on the company's stock price.

As CNBC's Michael Bloom notes, optimistic forecasts for Netflix were nearly universal on Wall Street as recently as July, but Netflix stock has since dropped nearly 30 percent and effectively wiped out its 2019 gains.

Amid the challenges, Netflix has been looking at new marketing strategies to help fend off its upcoming rivals. For example, the streaming leader has been offering non-subscribers access to the first episode of its new series, Bard of Blood, for a limited time.

‌Apple TV‌+ launches on November 1, with Disney+ arriving a little over a week after, on November 12. Apple is offering a one-year free trial of ‌Apple TV‌+ to anyone who buys a new iPhone, iPad, ‌Apple TV‌, Mac, or iPod touch.

Top Rated Comments

maflynn Avatar
76 months ago
I'm a netflix subscriber and I'll not be subscribing to apple tv+, its not any sort of anti-apple thing, I'm also not subscribing to CBS, or the soon to be released NBC. I have to draw the line somewhere and none of the content being promoted on apple will justify my paying additional monthly fee.
Score: 6 Votes (Like | Disagree)
asdavis10 Avatar
76 months ago
It's Disney+ that will eat Netflix's lunch.
Score: 4 Votes (Like | Disagree)
Kabeyun Avatar
76 months ago
Title should read “...OR Disney+”

Can’t be selectively Apple-focused, or your headlines may seem, gasp, clickbaity.
Score: 3 Votes (Like | Disagree)
MrGuder Avatar
76 months ago
I’m getting the Disney + and Hulu deal combo. Then cancelling Netflix there just too expensive now.
Score: 3 Votes (Like | Disagree)
SeeYaNetflix Avatar
76 months ago
I definitely will cancel Netflix for Apple TV+ and Disney +.
Score: 3 Votes (Like | Disagree)
sunapple Avatar
76 months ago
I think Netflix being the most populair service right now, people are familiar with their content and therefore like what they have (if they haven't already seen all of it). Once all streaming services are up and content is rearranged (heard lots of titles are moving between services), things might change and people might choose based on subscription costs and content.

Apple TV+ won't be too expensive and can probably live alongside Netflix or another service. Once you want a third though, Netflix may be in trouble being more expensive (€11 for HD here). There's probably a psychological limit to total subscriptions costs of around 15-20 euros or so, or are they betting that will move up?
Score: 3 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...