Best Buy has kicked off a new flash sale today, lasting for one day only and available exclusively to My Best Buy members. To see the sale, head to Best Buy, sign into your account, and browse the discounts before they expire tonight at 11:59 p.m. CT.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Best Buy Flash Sale 9/24
Apple Watch
Best Buy has a few ongoing discounts on the Apple Watch Series 4, including both GPS and cellular models. Starting with GPS models, you can purchase the 40mm devices for $349.00 and the 44mm devices for $379.00 ($50 off). For cellular models, you'll see 40mm sizes priced at $399.00 and 44mm sizes for $429.00 ($50 off).
In both cases, stock for the Apple Watch Series 4 at Best Buy is limited. The retailer does have discounts on Nike+ models as well, where you'll find the same prices listed above for the regular Series 4 models in both Nike+ GPS and Nike+ cellular editions. There aren't any sales on the Apple Watch Series 5 at Best Buy this week.
MacBook Pro and MacBook Air
Best Buy also has the latest MacBook Pro models from mid 2019 on sale, along with an older MacBook Air.
My Best Buy members can save $160 on the new iPad Air with a Smart Keyboard during the new event. If you log into your account, add one of the iPad Air models on this page to your cart, and then add Apple's 10.5-inch Smart Keyboard to your cart, you'll see $160 off the order. That's essentially getting the $159.99 Smart Keyboard for free.
There are even more discounts during Best Buy's Flash Sale today, including discounts on PC laptops, 4K TVs, and wireless headphones. Visit Best Buy to browse the full sale, and head to our own Deals Roundup to check out even more Apple-related sales.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.