Best Buy has kicked off a new flash sale today, lasting for one day only and available exclusively to My Best Buy members. To see the sale, head to Best Buy, sign into your account, and browse the discounts before they expire tonight at 11:59 p.m. CT.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Best Buy Flash Sale 9/24
Apple Watch
Best Buy has a few ongoing discounts on the Apple Watch Series 4, including both GPS and cellular models. Starting with GPS models, you can purchase the 40mm devices for $349.00 and the 44mm devices for $379.00 ($50 off). For cellular models, you'll see 40mm sizes priced at $399.00 and 44mm sizes for $429.00 ($50 off).
In both cases, stock for the Apple Watch Series 4 at Best Buy is limited. The retailer does have discounts on Nike+ models as well, where you'll find the same prices listed above for the regular Series 4 models in both Nike+ GPS and Nike+ cellular editions. There aren't any sales on the Apple Watch Series 5 at Best Buy this week.
MacBook Pro and MacBook Air
Best Buy also has the latest MacBook Pro models from mid 2019 on sale, along with an older MacBook Air.
My Best Buy members can save $160 on the new iPad Air with a Smart Keyboard during the new event. If you log into your account, add one of the iPad Air models on this page to your cart, and then add Apple's 10.5-inch Smart Keyboard to your cart, you'll see $160 off the order. That's essentially getting the $159.99 Smart Keyboard for free.
There are even more discounts during Best Buy's Flash Sale today, including discounts on PC laptops, 4K TVs, and wireless headphones. Visit Best Buy to browse the full sale, and head to our own Deals Roundup to check out even more Apple-related sales.
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
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Thursday July 10, 2025 12:38 pm PDT by Juli Clover
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia.
The iPhone 17 Air's expected color options.
According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman.
Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
