iPhone 11 Pro Max Outperforms Competing Smartphones to Earn DisplayMate's Highest Ever A+ Grade
Apple's new iPhone 11 Pro Max has earned display testing and calibration firm DisplayMate's "highest ever A+ grade" for providing "considerably better display performance than other competing smartphones."

DisplayMate tested the iPhone 11 Pro Max's display and found "major" performance improvements compared to the iPhone XS Max's display, including increased peak brightness, improved absolute color accuracy, and slightly lower screen reflectance, all while being up to 15 percent more power efficient.
DisplayMate:
The iPhone 11 Pro Max is a Very Impressive Top Tier Smartphone Display
Apple has continued to raise the on-screen Absolute Picture Quality and Absolute Color Accuracy of their displays by implementing Precision Factory Display Calibration, moving the overall iPhone 11 Pro Max display performance up to Record Setting Outstanding levels, and setting or matching many Display Performance Records, including Absolute Color Accuracy at a very impressive 0.9 JNCD that is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, 4K UHD TV, Tablet, Laptop and computer monitor.
The iPhone 11 Pro Max also has a Record Full Screen Peak Brightness of 770 nits, and 820 nits for the typical Average Picture Level of 50%, which is roughly double of most high-end Smartphones. Compared to the iPhone XS Max, the iPhone 11 Pro Max has a number of notable improvements including 17% higher Full Screen Peak Brightness and up to 15% higher Display Power Efficiency.
Read the full DisplayMate article for in-depth analysis of the iPhone 11 Pro Max's display and the methodology behind its testing.
Popular Stories
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day.
We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass."
Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below.
iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more.
iPadOS 26 supports the following iPad models:iPad Pro (M4)
iPad Pro 12.9-inch (3rd generation and later)
iPad Pro 11-inch (1st generation and later)
iPad Air (M2 and later)
iPad Air (3rd generation and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote today, Apple said that 13...
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more.
Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...