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Apple Shares 'Behind the Scenes' Look at iPhone 11 Pro Photography

Apple today shared a new "Behind the Scenes" video highlighting how some of its iPhone 11 Pro footage used for promoting its newest devices was filmed.


The video demonstrates the photography rig used to capture Apple's professional footage, and the process that photographer Justin Bettman used to get some of the shots.
Photographer Justin Bettman creates elaborate and detailed scenes in unexpected locations. Check out the process behind the production as Justin creates a bigger picture using the triple-camera system of ‌iPhone 11 Pro‌.
Photographs created by Bettman have been shared on Apple's Instagram account to highlight the ‌iPhone 11 Pro‌'s new triple-lens camera system with wide, ultra wide, and telephoto lenses.

Top Rated Comments

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4 weeks ago
Nice $75,000 worth of lighting rigs to take video with a $1,000 phone. :D
Rating: 6 Votes
4 weeks ago
Apple basically keeps selling the same phone three years in a row and so many fall for it. Yes, what you see on stage is amazing, but most of us won’t be doing that. Sure, we are gonna take our selfies and group photos, but any phone can do this, even the Android phone the guy used at the Apple New York store re-opening seemed sufficient enough. What extreme measure are really trying to capture? We are sharing it on IG and Facebook where it still gets downgraded. What’s the point of having a library of 200,000 photos when you won’t have the time to even look through 25?

Yes, a decent smartphone is good and capturing some memories are good too. But sometimes, we need to save the money and live in the moment. Apple shareholders have enough. I say this out of pure concern because of the extreme level of consumerism I sometimes see and the revolving debt some of us put ourselves in just to keep up with the Joneses.

Sure, I’m gonna upgrade, maybe about 2022 or 2023, but thats a savings of nearly $7,000 in yearly upgrades. It can be done, because see people everyday on the streets, buses, at karaoke with that old iPhone 6 or sometimes an iPhone 5 series devices. Their world did not come crashing down.
Rating: 5 Votes
4 weeks ago


Got my 11 pro this morning and took my first wide angle shot of the queen’s borough bridge when I got back home. I will not lie, I am a bit disappointed in the wide angle camera quality even out in broad day light. It could be just a tad bit more defined/ sharp and I would’ve been the happiest man alive.

I don't mean to be rude with the comment, but this is not a good photo composition to try and judge a wide angle camera/lens. You need something interesting in the foreground near you or its just going to look like a boring flat photo. I suspect 90% of people complaining about the wide angle lens don't know how to compose an interesting photo with one.
Rating: 3 Votes
4 weeks ago


I'm still not sure about this "Pro" name. The camera is almost the same as the iPhone 11 camera...

There should have been something more: completely redefined Camera app (with all the settings in app), possibility to disable OIS (for Osmo Mobile and other gimbals) and other "automatic" features, shooting RAW video?! (I know the files are huge, but you know... PRO), 1st party lens accessories...

I don't think it deserves the Pro name.


We all know by now that "Pro" is just a marketing term and nothing else.
And it looks like it worked out again perfectly fine for Apple ;)

Apple is King in cool marketing terms with their devices and it's capabilities.

But again, nothing really Pro with these iPhone 11 Pro (Max).
Rating: 3 Votes
4 weeks ago


My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV


giving joe blow a $100,000 cinema camera is not going to magically make him a cinematographer, just like giving a regular guy a sports car is not going to make him a great driver all of a sudden. the skills lie in the person, the equipment is not going to magically add skills.
Rating: 3 Votes
4 weeks ago
I'm still not sure about this "Pro" name. The camera is almost the same as the iPhone 11 camera...

There should have been something more: completely redefined Camera app (with all the settings in app), possibility to disable OIS (for Osmo Mobile and other gimbals) and other "automatic" features, shooting RAW video?! (I know the files are huge, but you know... PRO), 1st party lens accessories...

I don't think it deserves the Pro name.
Rating: 3 Votes
4 weeks ago


Anyone else notice how horrible the wide-angle camera is on the iPhone 11 Pro Max? Mine looks like it's taking a picture from a 2010 Android phone.


It's really disappointing. The lack of detail and the unavailability of night mode...

timestamp 7:25 youtu.be/kgbz5KbIatI?t=446 ('https://youtu.be/kgbz5KbIatI?t=446')


timestamp 14:31 youtu.be/kgbz5KbIatI?t=872 ('https://youtu.be/kgbz5KbIatI?t=872')
Rating: 3 Votes
4 weeks ago
My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
Rating: 3 Votes
4 weeks ago


Anyone else notice how horrible the wide-angle camera is on the iPhone 11 Pro Max? Mine looks like it's taking a picture from a 2010 Android phone.

I have not picked up the new 11 Pro yet, but MKBHD made a comment about it not being too great as well in his review
Rating: 2 Votes
4 weeks ago
I was hoping the “rig” would be explained. That video didn’t really show anything of value in the production process.
Rating: 2 Votes

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