Apple's vice president of communications, Steve Dowling, is leaving the company after 16 years, reports Recode.
Dowling in 2014 took over from Katie Cotton, Apple's former PR lead who left the company. Since then, he's been running Apple's PR team.
Dowling first joined Apple in 2003, serving as Apple's head of corporate public relations under Katie Cotton until assuming the vice president position after Cotton's departure.
In a memo to staff, Dowling this week said that "it's time" and that he plans to take time off from working.
After 16 years at Apple, countless keynotes, product launches and the occasional PR crisis, I've decided that the time is right for me to step away from our remarkable company. This is something that has been on my mind for a while, and it came into sharp focus during the latest -- and for me, last -- launch cycle. Your plans are set and the team is executing brilliantly as ever. So, it's time.
Phil will be managing the team on an interim basis starting today, and I'll be available through the end of October to help with the transition. After that, I plan to take a good, long stretch of time off before trying something new. At home I have a supportive, patient spouse in Petra and two beautiful children blossoming into their teen years. I'm looking forward to creating more memories with the three of them while I have the chance.
My loyalty to Apple and its people knows no bounds. Working with Tim and this team, accomplishing all we have done together, has been the highlight of my career. I want to thank you for your hard work, your patience and your friendship. And I wish you every success.
I will always bleed six colors.
Dowling
In a statement on Dowling's departure, Apple said that it's grateful for all that Dowling has done for the company.
"Steve Dowling has been dedicated to Apple for more than 16 years and has contributed to the company at every level through many of its most significant moments. From the first iPhone and App Store to Apple Watch and AirPods, he has helped tell Apple's story and share our values with the world. Following another successful product launch, he has decided to leave Apple to spend some much deserved time with his family. He leaves behind a tremendous legacy that will serve the company well into the future. We're grateful to him for all that he's given to Apple and wish him the best."
Dowling will remain at Apple until the end of October. Marketing chief Phil Schiller will take over for Dowling in the interim while Apple looks to fill its lead PR role. Apple is said to be considering both internal and external candidates.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
I wonder if this is related to the lame NYT article. I hope not. I totally enjoy Apple events. No one does them better.
Well, it sounds like he’s in the same situation with his family that my husband and I are in with kids entering the teen years. It can get more challenging for one parent to do everything and this is the time it really hits that your time with your kids is running down. You feel that countdown to the empty nest.
So maybe he and his wife really do appreciate him stepping away from a high pressure job to be around more. Also this is the time that stress and aging starts taking a toll on health. A lot of us at the same stage of life with family and career can certainly empathize. And note that he’s not the only longtime high level employee to leave recently that sounds a little burned out or worn down, yet still fond of Apple. So there probably is a confluence of the personal with the professional.
But he does actually say a lot about the professional in his own words. And it sounds like he’s taken a lot of accumulated hits for the kinds of criticisms we’ve all gathered annually to level at the keynotes.
I think the WWDC one was a refreshing upswing. But this recent iPhone announcement had all shades of awkward and something awry behind the scenes to it. Presentations that should have been brief were allowed to drag. Details that would have been exciting were rushed or omitted altogether.
It was still better than the competition generally is able to pull off. But Apple is supposed to be the best. Probably because this man gave it his best for so many years.
He sounds like a very dedicated professional and a loving family man. His family will be fortunate to have him home for awhile and his next employer will be lucky to get him. I wish him and his family the best.
