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Apple Hosting Augmented Reality Art Walk in Multiple Cities

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.

[AR]T is a curation of augmented reality pieces that are being featured in a series of guided walks, where people can use iPhones to view the creations. The art walks were first announced in July, but are set to kick off tomorrow.

Image of New York [AR]T walk via The New York Times

Apple is hosting walking tours that are free and open to the public starting this Saturday. Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum.

A piece by Nick Cave called "Amass" will also be on view at every Apple retail location, and Apple will host a lab for those who are interested in learning more about augmented reality.


The New York walk starts at the Apple Fifth Avenue and then heads into central park, while the San Francisco walk starts at Apple Union Square and heads down Post street. Viewers are provided with an iPhone and a set of headphones (though you can also use your own AirPods). Each walk is approximately 1.5 miles, and attendees can sign up on Apple's website.

Details on each artist and the type of art you can expect to see on the [AR]T walk can be found on Apple's Today at Apple page for the experience.

Related Roundup: Apple Stores


Top Rated Comments

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2 weeks ago
here I am hoping some hacker uploads a mildly nsfw artwork unbeknownst to apple just to mess with them
Rating: 7 Votes
2 weeks ago
It's been a while since I've been wowed by an idea or technology but the notion of enabling art to be seen only at a particular location, overlaid with a specific backdrop/scene that the artist himself envisioned, is really innovative.
Rating: 5 Votes
2 weeks ago
the key thing apple has yet to tell us is how to access the AugRealty. is there an app, what is the name of it? I spent all this time thinking that it was something that would come out with the next iOS.
Rating: 3 Votes
2 weeks ago
I would love to do this!
Rating: 2 Votes
2 weeks ago

It’s not a matter of being serious or not. It's more about not being juvenile.


nothing wrong with the occasional juvenile joke, it was hardly distasteful on top of that
Rating: 2 Votes
2 weeks ago

here I am hoping some hacker uploads a mildly nsfw artwork unbeknownst to apple just to mess with them


Why?

Sounds like something a high school student would do.
Rating: 1 Votes
2 weeks ago

Why?

Sounds like something a high school student would do.


why so serious?
Rating: 1 Votes

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