Apple Hosting Augmented Reality Art Walk in Multiple Cities

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.

[AR]T is a curation of augmented reality pieces that are being featured in a series of guided walks, where people can use iPhones to view the creations. The art walks were first announced in July, but are set to kick off tomorrow.

artwalk

Image of New York [AR]T walk via The New York Times

Apple is hosting walking tours that are free and open to the public starting this Saturday. Each tour begins at an Apple Store location and features the same art work. Pieces are only accessible at certain points on the walk, providing multi-city open-air virtual exhibits. [AR]T includes pieces from Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno, artists picked by the New Museum.

A piece by Nick Cave called "Amass" will also be on view at every Apple retail location, and Apple will host a lab for those who are interested in learning more about augmented reality.

amass
The New York walk starts at the Apple Fifth Avenue and then heads into central park, while the San Francisco walk starts at Apple Union Square and heads down Post street. Viewers are provided with an iPhone and a set of headphones (though you can also use your own AirPods). Each walk is approximately 1.5 miles, and attendees can sign up on Apple's website.

Details on each artist and the type of art you can expect to see on the [AR]T walk can be found on Apple's Today at Apple page for the experience.

Popular Stories

iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
iOS 18

5 New Things Your iPhone Can Do in iOS 18.3

Friday January 24, 2025 1:55 am PST by
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
iPhone SE 4 Single Camera Thumb 3

iOS 18.3 Leak Provides Clue About iPhone SE 4, iPad 11, and iPad Air 7 Launch Timing

Wednesday January 22, 2025 9:39 am PST by
New information has surfaced that indicates the rumored iPhone SE 4, iPad 11, and new iPad Air models are nearing launch. A private account on social media platform X today revealed that iOS 18.3 or iPadOS 18.3 will be preinstalled on all of those upcoming devices when they are released. It is still unclear exactly when the devices will launch, but this information suggests that Apple will...

Top Rated Comments

needfx Avatar
71 months ago
here I am hoping some hacker uploads a mildly nsfw artwork unbeknownst to apple just to mess with them
Score: 7 Votes (Like | Disagree)
BootsWalking Avatar
71 months ago
It's been a while since I've been wowed by an idea or technology but the notion of enabling art to be seen only at a particular location, overlaid with a specific backdrop/scene that the artist himself envisioned, is really innovative.
Score: 5 Votes (Like | Disagree)
Mac4Brains Avatar
71 months ago
the key thing apple has yet to tell us is how to access the AugRealty. is there an app, what is the name of it? I spent all this time thinking that it was something that would come out with the next iOS.
Score: 3 Votes (Like | Disagree)
needfx Avatar
71 months ago
It’s not a matter of being serious or not. It's more about not being juvenile.
nothing wrong with the occasional juvenile joke, it was hardly distasteful on top of that
Score: 2 Votes (Like | Disagree)
MisterSavage Avatar
71 months ago
I would love to do this!
Score: 2 Votes (Like | Disagree)
needfx Avatar
71 months ago
Why?

Sounds like something a high school student would do.
why so serious?
Score: 1 Votes (Like | Disagree)