Apple Shares New 'Test the Impossible' Behind the Mac Ad - MacRumors
Skip to Content

Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.

Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

Popular Stories

Ads Are Coming to Apple Maps Feature

Apple Announces Ads Are Coming to Apple Maps

Tuesday March 24, 2026 9:22 am PDT by
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer." Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app. "Ads on Maps will appear when users search in Maps, and can appear at the top...
little finder guy macbook neo top

Apple Leans Into Little Finder Guy With New TikTok Videos

Monday March 30, 2026 4:47 pm PDT by
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos. Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
iPhone 17 Pro Stickers Ad

Apple Covers iPhone 17 Pro in Stickers in New Ad

Thursday April 16, 2026 8:25 am PDT by
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....

Top Rated Comments

Howard Ellacott Avatar
88 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
Score: 16 Votes (Like | Disagree)
88 months ago
Deleted.
Score: 13 Votes (Like | Disagree)
512ke Avatar
88 months ago
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
Score: 9 Votes (Like | Disagree)
phalseHUD Avatar
88 months ago
Totally agree with the glowing logo sentiments. Bring it back... It is iconic!
Same with MagSafe! I mean my iPhone just autocorrected the word MagSafe so it appears as you see it!!!
Score: 7 Votes (Like | Disagree)
88 months ago
The "Impossible" being using a Macbook for six months without a keyboard replacement?
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
88 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
Score: 6 Votes (Like | Disagree)