Apple Envisioned New Mac Pro's 'Cheese Grater' Design Years Ago

Following the reveal of its much-anticipated Mac Pro redesign at WWDC 2019 on Monday, a handful of reporters met with Apple's marketing chief Phil Schiller and other executives to learn a bit more about the powerhouse machine.

mac pro 2019 verge

Apple's all-new Mac Pro and Pro Display XDR via The Verge

Ina Fried of Axios has provided a few key takeaways from the conversation:

  • Apple's vision for the new ‌Mac Pro‌'s design changed some and it took somewhat longer than it was anticipating.

  • The circular cutouts on the front and back of the new ‌Mac Pro‌ are made by machining out spheres from the solid aluminum chassis. This particular aspect of the design was floating around in Apple's design labs before the new ‌Mac Pro‌ was even on its roadmap.

  • For those who missed the news, Apple is planning a rack-mounted version of the ‌Mac Pro‌ with a different chassis appropriate for a data center. Apple says this version will be available in the fall.

  • The new Pro Display XDR was "front and center" to Apple and is designed to rival so-called reference monitors that can cost over $10,000.

Other tidbits may surface from other reporters who attended this press briefing, in which case we'll update this post.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Top Rated Comments

MacFather Avatar
24 months ago
Deleted.
Score: 164 Votes (Like | Disagree)
Saipher Avatar
24 months ago
I think it’s a beautiful machine.
Score: 53 Votes (Like | Disagree)
iSuitUp Avatar
24 months ago
Just for reference, this is the sort of monitors the new Apple Pro Display XDR is set to compete with:
https://www.bhphotovideo.com/c/product/1403557-REG/tvlogic_lum_318g_31_1_true_4k_monitor_4096x2160_10.html

They will sell these to entertainment studios mainly and these won't care about having to pay for a stand for $999, they will probably get the VESA adapter or maybe even get custom adapters to fit exactly what they need so the all outrage about the stand price is ridiculous when you put things in context.

It's like Sunday drivers feeking outraged at the price price of Formula 1 tyres as if they could use the Formula 1 to its full potential in the first place.
Score: 50 Votes (Like | Disagree)
trusso Avatar
24 months ago
Nope, not with those ports on the front.
Yes, exactly with those ports on the front. :rolleyes:
Score: 27 Votes (Like | Disagree)
keysofanxiety Avatar
24 months ago
This design is over 15 years old and still looks better...

How odd! Before you were complaining about form over function. Now they're giving function over form. The new MP has much better cooling than the 2012. Surely that's important for a real Pro ;)

Mac designs developed under clueless Tim Cook's leadership: 2013 Mac Pro, 2015 MacBook, 2016 MacBook Pro. Form over function. Greed, arrogance and fashion.
Just goes to show where your priorities are: rather than actually wanting Apple to release a product you need or are going to buy, you're just going to find something to complain about instead.
Score: 24 Votes (Like | Disagree)
dominiongamma Avatar
24 months ago
This design is over 15 years old and still looks better...

Classic design that still hold up pretty well
[doublepost=1559664396][/doublepost]
Let the past die.
This design is so much better then hot mess that was shown yesterday
Score: 24 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...