Apple Promotes Music-Making on Mac in New Ad

Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.

"From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."


The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3.

The ad is part of Apple's larger "Behind the Mac" campaign launched last year.

Popular Stories

iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
primeday2020 feature3

The Best Early Prime Day Deals on Apple Products

Saturday July 13, 2024 6:23 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for just two days from July 16-17. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...

Top Rated Comments

markfc Avatar
67 months ago
Aaaaaaaah look at all the cool MacBooks with their glowing Apple logos that you got rid of... :-(

Edit: sorry there was 1 new non glowing MacBook there and I’m pretty sure one of those pics was Michael fassbender playing Steve Jobs
Score: 18 Votes (Like | Disagree)
swingerofbirch Avatar
67 months ago
Cheese grater Mac Pro or PowerMac G5 at 31 seconds.

By far the best part of the ad.

Although it's for a product they haven't sold in a long, long time.
Score: 15 Votes (Like | Disagree)
keysofanxiety Avatar
67 months ago
LPX is amazing. By far my favourite DAW.
Score: 11 Votes (Like | Disagree)
VeryVito Avatar
67 months ago
That's a really good ad for pre-2016 MacBooks. Look at all those glowing Apple logos.
Score: 9 Votes (Like | Disagree)
PickUrPoison Avatar
67 months ago
Half the people in the ad aren’t singers, they are just people who say a load of swear words which rhyme
Music isn’t limited to voice, and voice isn’t limited to singing. Open your mind; think different.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
67 months ago
What about bringing back USB-A port? Or accompanying some fundamental ports that musicians use a lot? Or all of a sudden they are abandoning their working reliable $10k+ equipment to embrace USB-C?

Oh, I am sorry. We have DONGLES. My bad. Just pack dongles with their MacBook Pro. That's fine.
I really hate to bring common sense into this, but people who have $10k audio equipment are either:

a) Rich enough to afford a $10 USB-C to USB-A converter
b) Prioritise audio latency & I/O and therefore are happier to migrate to TB3 interfaces

Not only that but you seem to be implying that these people carting around their MacBook Pros also have their $10K worth of audio equipment with them, which is clearly not the case.

And if you're implying that they use their MBP as a workstation when they get to the studio, then it's even more beneficial to have USB-C rather than USB-A. This is due to its throughput and its daisy chaining. You can have your workstation set up with charging, external monitors, external audio devices, and then it all comes to life when you plug in one cable when you get back into the studio - rather than, say, eight.

There were some earlier issues with the T2 interface working with legacy USB-A devices but I've seen lots of patches for that in the last few macOS updates.

Whilst I think you're overreacting a lot about a dongle, I think you're concentrating solely on the drawbacks based on an older way of working, rather than the benefits that the previous gens didn't have.

It seems odd that people always want "the old Apple" back, yet when Apple humbly ask their users to "Think different", all they get is negative feedback. Not that it's all unwarranted. But sometimes it is. ;)
Score: 8 Votes (Like | Disagree)