Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Promotes Music-Making on Mac in New Ad
"From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."
The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3.
The ad is part of Apple's larger "Behind the Mac" campaign launched last year.