Apple Promotes Music-Making on Mac in New Ad
Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.
"From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."
The ad is accompanied by a
new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3.
The ad is part of Apple's larger "Behind the Mac" campaign launched last year.
Top Stories
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo.
In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color.
iPhone 12 mini and iPhone 12
The iPhone 12 mini and iPhone...
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home.
The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option.
A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future.
The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Wednesday September 25, 2019 12:02 pm PDT by
Juli CloverApple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard.
"Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software.
Memories in the Photos app are created ...
Popular writing app Ulysses today received its 22nd major release, introducing new publishing features and additional options for users to customize the visual appearance of their writing environment.
As well as providing a focused writing environment, Ulysses offers ways to publish texts from within the app to various blogging platforms. Version 22 adds the ability to publish to Micro.blog, ...
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip.
"After another year which saw record numbers of people switching to Affinity, it's exciting to...
Top Rated Comments
Edit: sorry there was 1 new non glowing MacBook there and I’m pretty sure one of those pics was Michael fassbender playing Steve Jobs
By far the best part of the ad.
Although it's for a product they haven't sold in a long, long time.
a) Rich enough to afford a $10 USB-C to USB-A converter
b) Prioritise audio latency & I/O and therefore are happier to migrate to TB3 interfaces
Not only that but you seem to be implying that these people carting around their MacBook Pros also have their $10K worth of audio equipment with them, which is clearly not the case.
And if you're implying that they use their MBP as a workstation when they get to the studio, then it's even more beneficial to have USB-C rather than USB-A. This is due to its throughput and its daisy chaining. You can have your workstation set up with charging, external monitors, external audio devices, and then it all comes to life when you plug in one cable when you get back into the studio - rather than, say, eight.
There were some earlier issues with the T2 interface working with legacy USB-A devices but I've seen lots of patches for that in the last few macOS updates.
Whilst I think you're overreacting a lot about a dongle, I think you're concentrating solely on the drawbacks based on an older way of working, rather than the benefits that the previous gens didn't have.
It seems odd that people always want "the old Apple" back, yet when Apple humbly ask their users to "Think different", all they get is negative feedback. Not that it's all unwarranted. But sometimes it is. ;)