Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right shoe size to wear.

nike fit image

Image via Engadget

To use the feature, you'll navigate to a product page in the app, and next to the normal shoe size menu there will be a new option to measure your feet. This will open the iPhone camera, and the app will ask you to stand next to a wall and point the device down at your feet. Once everything is level and your feet are recognized along with the environment, your correct Nike shoe size will be showcased.

"The entire process takes less than a minute," Engadget reported.

Nike Fit will measure your feet virtually down to the millimeter size, and it can tell you if your right foot is larger than your left one, or vice versa. The company says that, based on early testing, it is quite confident on the technology, so much so that it plans to make it a core feature of its Nike app -- it's not just an experiment or a marketing move.

The company plans to take this data even further, allowing retail workers to scan a QR code in your Nike app to get all of your shoe size data and build recommendations based on your profile. Employees will also have their own version of Nike Fit on smartphones to get shoe sizes of customers who haven't used the feature yet. With the data, they'll be able to scan any shoe box and have Nike's system tell them the best size and model.

The Nike Fit data is also saved permanently in the app so that you don't have to use it every time you shop for a new shoe, although different Nike styles fit differently and the app will intelligently recommend the correct size based on whether a style runs smaller or has a narrower fit.

Nike Fit will launch this July in the mobile app for United States users, and those in Europe will see the feature added later in the summer.

Tag: Nike+

Top Rated Comments

H3LL5P4WN Avatar
35 months ago
If this works as intended, this is a godsend.

I only wear Nike and over the years, the differences in size (particularly width) have meant that I have to try the shoes on; I can't just order a pair in my size and expect them to fit properly.
Score: 7 Votes (Like | Disagree)
bchery21 Avatar
35 months ago
This definitely will help for those of us who order online and can't try on the shoe like you can at a store before purchasing. I'm team three stripes so hoping Adidas does this too!

That said, my shoe size is almost always 10.5 with the shoes I buy...
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
35 months ago
Who would have thought that in 2007 when the iPhone was launched that we would be able to do random but amazing and helpful things like this? This is awesome, if it turns out to be reliable.
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
35 months ago
This is where AR technology will really change the way we use our phones.

Eventually we’ll have (and are already seeing) AR for most purchases: trying on shirts, furniture for the house, anything like that. Just boring stuff that gets a little easier.

IMO it’s that every day usage which will make AR ubiquitous, rather than crazy futuristic leaps with AR wearables.
Score: 4 Votes (Like | Disagree)
Romeo_Nightfall Avatar
35 months ago
this is what i like on technology and companies. sometimes they come up with really nice advances!
measuring your feet, knowing internally the cut of their shoes makes online ordering way easier!
Score: 3 Votes (Like | Disagree)
TantalizedMind Avatar
35 months ago
I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...