JCPenney Removes Apple Pay Support From Its Retail Stores and Mobile App [Updated]

American department store JCPenney has quietly removed support for Apple Pay from its retail stores, it has emerged.


The withdrawal of support for Apple's digital payment system was confirmed on Saturday by the company's customer service Twitter account in response to a query, but offered no reason for its decision.


The option to use ‌Apple Pay‌ at checkout in the JCPenney iOS app has also been removed, reports Appleosophy, catching many mobile shoppers off guard.

The retailer began trialing ‌Apple Pay‌ in late 2015, before rolling it out to all of its stores across the United States and adding support for the payment method to its app for iPhone and iPad shortly after.

JCPenney also made its credit card available on ‌Apple Pay‌, enabling customers to earn shopping points through its JCPenney Rewards loyalty program, directly in the Wallet app on ‌iPhone‌.

Assuming JCPenney still takes NFC contactless payments, it's unclear whether the company has switched merchant account providers to one that doesn't support ‌Apple Pay‌, or has simply disabled support for Apple's digital wallet at its transaction terminals. We've contacted JCPenney for more information on their reasoning behind the decision and will update this article if we learn more.

Update: In a statement to TechCrunch, JCPenney says that it stopped supporting ‌Apple Pay‌ and other contactless payments because of an April 13 deadline from Visa for retiring legacy magnetic stripe (MSD) contactless technology in favor of more secure EMV technology.

A third-party credit card brand made the requirement for all merchants to actively support EMV contactless functionality effective April 13, retiring the legacy MSD contactless technology in place. Given the resources and lead time associated with meeting the new mandate, JCPenney chose to suspend all contactless payment options until a later date. Customers still have the ability to complete their transactions manually by inserting or swiping their physical credit cards at our point-of-sale terminals in stores, an option employed by the vast majority of JCPenney shoppers.

Rather than upgrading its technology, JCPenney opted to discontinue contactless payment support, at least for the time being.

Related Roundup: Apple Pay

Top Rated Comments

(View all)
Avatar
19 months ago

Not surprising that iPhone is losing features (headphone jack, 32bit support, apple pay).

It's great to see someone stepping up to lead the charge for the return of 32bit support!
Score: 72 Votes (Like | Disagree)
Avatar
19 months ago

My best guess: Apple was trying to hike fees and milk them some more - and since JCP are already not doing great, they had to call it quits.

it's more likely that using Apple pay prevents JCP from gathering purchase data since Apple Pay encrypts it
Score: 71 Votes (Like | Disagree)
Avatar
19 months ago
And Apple is really worried about losing a company that doesn't look like it's going to make it much longer anyway.
Score: 42 Votes (Like | Disagree)
Avatar
19 months ago

My best guess: Apple was trying to hike fees and milk them some more - and since JCP are already not doing great, they had to call it quits.

What fees? Apple Pay is just contactless payment, you can accept it without even knowing Apple exist.
Score: 42 Votes (Like | Disagree)
Avatar
19 months ago

Can’t say I use Apple Pay at stores as it is. Too much hassle. Not enough incentive from Apple. This Apple card on the way is a joke gesture from them.

Hassle? What hassle? It takes 2 seconds to process. The chip takes 10 seconds.
Score: 38 Votes (Like | Disagree)
Avatar
19 months ago

Can’t say I use Apple Pay at stores as it is. Too much hassle. Not enough incentive from Apple. This Apple card on the way is a joke gesture from them.

Too much hassle? I could pay 3 times with AP before you get out your CC and swipe it
Literally it couldn’t be easier, but you searching through wallet or purse is?
Score: 37 Votes (Like | Disagree)

Top Stories

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...

Epic Games Announces 'Fortnite: Save the World' Will No Longer Be Playable on macOS

Friday September 18, 2020 4:50 am PDT by
Epic Games has announced that "Fortnite: Save the World" will no longer be playable on macOS, after Apple terminated Epic Games' developer account. Fortnite has been in violation of the ‌App Store‌ rules since August 13, when it introduced a direct payment option that skirted Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly...

Deals: Cellular Carriers Introduce First Offers on Apple Watch Series 6 and SE

Friday September 18, 2020 7:43 am PDT by
With the launch of the Apple Watch Series 6 and Apple Watch SE today, cellular carriers have now introduced special offers for these new wearable devices. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with AT&T, if you buy one Apple Watch Series 3, Series...