Apple Hit With Securities Fraud Lawsuit for Hiding iPhone Sales Drop
Apple is facing a class action lawsuit accusing the company of securities fraud for making false statements and failing to disclose adverse information regarding its business prospects. These actions allegedly led to an artificially inflated stock price.
Specifically, the lawsuit claims that Apple was not initially forthcoming about a drop in demand for the iPhone due to poor sales in China and the 2018 battery replacement program, both of which contributed to lower than expected iPhone sales in the first fiscal quarter of 2019.

Apple is also accused of hiding the fact that production orders from suppliers had been slashed and prices had been cut, Apple's decision not to provide unit sales for iPhones and other hardware is also cited as a method Apple used to cause stock prices to rise to $209 per share.
When Apple did reveal the dip in iPhone sales and announced that it would not make its quarterly revenue forecast, Apple's stock fell $15 per share from $157.92 on January 2 to $142.19 per share on January 3. According to the lawsuit, Apple knew its iPhone sales weren't on track months before the information was shared.
The lawsuit, filed by the City of Roseville employees' retirement fund, is aiming to recover damages on behalf of people who purchased Apple stock between November 2, 2018 and January 2, 2019. Tim Cook and Luca Maestri are both named as defendants.
Update: A second law firm has filed a class action lawsuit against Apple, which is essentially identical to the first lawsuit. It also accuses Apple of securities fraud for concealing the iPhone's decline in sales.
Popular Stories
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how NameDrop functions. As noted by The Washington...
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
Apple is discontinuing in-house modem development after several unsuccessful attempts to perfect its own custom 5G modem chip, according to unconfirmed reports coming out of Asia. According to the operator of news aggregator account "yeux1122" on the Naver blog, supply chain sources related to Apple's 5G modem departments claim that the company's attempts to develop its own modem have...
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...
Top Rated Comments
Really don't like what the guys been doing over the years, stalling consumer technology progress.
People get mad when then sell stock too low.
They didn’t “hide” anything. They told investors they would no longer report unit sales in 2019, which is their choice. You could sell if you thought that ruined the company (lol).
Tons of public companies don’t report metrics investors might like to know. Ever look at Google’s financials? Impossible to understand. No Pixel sales. Microsoft doesn’t report unit sales for their hardware and Samsung doesn’t even report Galaxy unit sales.
In this case, we're talking about the head that revolutionized Apple's supply chain, buying up millions of CNC machines the early 200s, and enabling Jony Ive's designs to be realized on a mass scale, right? Prior to Cook's intervention, Macs were made in multiple countries with parts being flown back and forth at various stages of assembly. A part from California would by flown to Amsterdam for additional work before being flown back to California.
Again, he's responsible for coordinating manufacturing that every tech company on the world has adopted as standard. I just got done with Ive's biography, and it seems to me that people advocating against Cook have a rather myopic view of Apple.
At the turn of the century, Apple was like every other tech company; engineers made things and then designers added their "skinned" them. Jobs returned a few days before Ive wanted to quit and reemphasized Apple's ethos: to make great products.
Everything was turned on its head. Function followed form; if the Mac mini were a couple mm larger, it could've housed a less expensive full-sized drive, but Ive and Jobs had twenty models constructed and liked the feeling of the ever-so-slightly-smaller design.
The unibody enclosures that are now characteristic of Apple products were only possible because of the manufacturing Tim secured, the complaints that Animoji and other superficial **** are taking focus away from functionality mirror those of people who believed that Apple's stupid attention to form inhibited function. And Apple's prices have always sucked; the Mac, the iMac, and the iPod were all extremely pricey relative to the competition and their own intended prices.
Nonetheless, Apple has pushed the industry forward, and each of Ive's reductionist designs are copied by all of the competition about half a decade later. No disk drive on the iMac, no CD drive on 2012 MacBooks, and no headphone jack on the iPhone. Some of these decisions were executed under Jobs and are now carried out by Tim.
tl;dr: you can put an "r" between "C" and "ook" all you want, you can claim you're thinking different (even though it's similar to a lotta thinking on this site), but that doesn't change the fact that the Animoji-obsessed, price gouging Tim Cook has pushed the industry forward and is partially responsible for all of Apple's success since the early 2000s.
What if I told you Apple stock is back at $200 now?