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Disney Offers First Look at Upcoming Disney+ App, Launching in November for $6.99 Per Month [Update: Will Be Available on Apple Devices]
The dedicated Disney+ app, which will house Disney+ content, looks rather similar to other streaming television apps, such as Apple's own TV app and Netflix.
The screenshot shared by Disney CEO Bob Iger features a dark interface with individual categories for different Disney franchises, including standard Disney fare, Pixar, Star Wars, Marvel, and National Geographic, complete with a "Continue Watching" feature and recommendations.
Disney+ content will be available through the Disney+ app on web browsers, smartphones, smart TVs, tablets, and game consoles, essentially everywhere you can watch most streaming services. Deals have already been secured with Roku and Sony for a PS4 version of the app.
Individual profiles for each user in the household will be supported, and Disney plans to allow content to be downloaded for offline viewing. Disney will provide TV shows and movies in 4K HDR.
When Apple launches its TV+ service with its original content this fall and Disney launches Disney+, the two companies are set to become serious competitors, as both services will offer up exclusive content unavailable on other platforms.
Disney+ will house existing Disney content, but Disney is also developing new content for the streaming service. Some of the announced TV shows include "Falcon and Winter Soldier" based on the two Avengers characters, "WandaVision" with Wanda Maximoff and The Vision, a TV show based on "Monsters, Inc.," a TV show based on "High School Musical," a Frozen 2 documentary, a Star Wars series, a live-action version of "Lady and the Tramp," two projects featuring Marvel characters Loki and Hawkeye, and much more. All Pixar content will be on Disney+ the first year of launch, as will all Pixar theatrical shorts and all Star Wars films.
Disney may also be planning to offer bundled content, perhaps providing a discount for subscribers who purchase Disney+, Hulu, and ESPN+, but little detail was provided on Disney's bundling plans.
Disney plans to launch Disney+ on November 12, 2019, and it will be priced at $6.99 per month, which is much lower than other streaming services on the market. Disney is also offering a yearly subscription price of $69.99, which is even cheaper. Disney is planning to roll the service out to many other countries over the course of the next two years.
With its fall launch, Disney+ will be coming out right around the same time that Apple TV+ launches. Apple hasn't provided a specific launch date, but has said that the new streaming service will come out in the fall.
Update: In an interview with Bloomberg, Disney CEO Bob Iger said that the Disney+ app will "in all likelihood be available through traditional app distributors, with Apple being one of them." There was no official announcement Disney about platforms beyond Roku and Sony because Disney hasn't "made deals with all of them yet."