Everything Apple Announced at Today's 'It's Show Time' Event in 6 Minutes

Apple today held its first ever services-centric event, where the company introduced several new and upcoming service products with no hardware announcements at all.

It took Apple almost two hours to introduce Apple News+, Apple Arcade, Apple Card, and Apple TV+, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of everything Apple announced today.


The only service that's available today, ‌Apple News‌+, is designed to provide access to hundreds of magazines and a handful of paywalled news sources for $9.99 per month. Everyone on a Family Sharing plan can access ‌Apple News‌+ for that $9.99 per month fee.

‌Apple Card‌ is a new credit card Apple's offering in partnership with Goldman Sachs. Starting this summer, you can sign up for an ‌Apple Card‌ right on the iPhone and start using it immediately for Apple Pay purchases. You can make digital payments with ‌Apple Pay‌ using the card, but for non-Apple Pay payments, Apple is giving customers a slick titanium card with no visible credit card info like number and CVV (all of that info is in Wallet, though).

With ‌Apple Card‌, you get 1% cash back for standard card purchases, 2% cash back for ‌Apple Pay‌ purchases, and 3% cash back for Apple purchases. Cash back is provided to you on a daily basis and you can use it for paying your balance, making purchases, or sending ‌Apple Pay‌ Cash in Messages. There are also unique budgeting and tracking tools for monitoring spending along with support via the Messages app. There are no fees, and Apple plans to offer low interest rates.

‌Apple Arcade‌ is Apple's new cross-platform subscription gaming service that will provide access to more than 100 iOS games from publishers like Disney, Sega, LEGO, Cartoon Network, Konami, and more when it launches this fall in over 150 countries. Apple hasn't announced pricing, but an ‌Apple Arcade‌ subscription will include full access to all games with no additional in-app purchases necessary to unlock content.

Apple's final services announcement was ‌Apple TV+‌, which will house all of the company's original TV content. Apple has more than a dozen original shows in the works from creators like Steven Spielberg, J.J. Abrams, and Oprah. Pricing hasn't been announced because it's not launching till the fall, but ‌Apple TV+‌ will be available in Apple's revamped TV app, coming in May.

The new TV app, which will be available on iOS devices, Apple TV, Mac (in the fall) and third-party Smart TVs from Sony, LG, Samsung, and Vizio, features better than ever recommendations built on machine learning and a new "Channels" option that will let you subscribe to and watch content from providers like Starz, Showtime, and HBO.

Below, we've rounded up all of our coverage from today's event if you missed it:

Make sure to stay tuned to MacRumors because we'll have more coverage of Apple's new services including detailed guides coming this week.

Top Rated Comments

Retsiem Avatar
25 months ago
Worst keynote ever.
Score: 104 Votes (Like | Disagree)
Moonlight Avatar
25 months ago
Ugh, I usually berate others for being negative...but after watching this today, I am not sure they know what they are doing at all with these things. :(
Score: 70 Votes (Like | Disagree)
gugy Avatar
25 months ago
As I was expecting, a very underwhelming announcement.
ATV+ I have the feeling will be an expensive Netflix.
Card could be interesting.
News, seems expensive and not sure I want another subscription.
Maybe if Apple combine all the above plus Music and storage for a great price, then maybe.

Finally....Come on Apple, bring that Mac Pro and displays at WWDC. Enough of this madness.
Score: 56 Votes (Like | Disagree)
iapplelove Avatar
25 months ago
Why can’t we just stream everything in iTunes for one monthly price? Music, movies etc.

They already have the established library.

This was never what I wanted from Apple, ever.
Score: 50 Votes (Like | Disagree)
gugy Avatar
25 months ago
My feeling is that Apple is trying to juggle too many balls at the same time.
I always think of Steve when he returned to Apple, simplified the hardware line and focused on software big time. While I get we live in different times, I wish Apple could focus on what matters most and stop trying to jump all over the place.
Score: 41 Votes (Like | Disagree)
TheYellowAudi Avatar
25 months ago
Yeah, I really couldn’t care much less. I am intrigued by the credit card, but mostly because it fits into what Apple is (or has been) as a company; a hardware + software company that excels at seamlessly merging the two for a clean, ‘it just works’ user experience.

I’m a total Apple nut, but I feel like they’re moving more into the services arena because they KNOW they aren’t innovating like they used to. I feel like very soon, their products are just going to disappear into the crowd, instead of REALLY standing out as they have in the past. Since that equates to less revenue, boom! we jump into services for more revenue.

I’d prefer to see them double down their focus on products, both hardware & software & continue to innovate there.
Score: 35 Votes (Like | Disagree)

Top Stories

2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
14

iOS 14.5 to Make Zero-Click Attacks 'Significantly Harder'

Monday February 22, 2021 9:05 am PST by
Apple's impending iOS and iPadOS 14.5 update will make zero-click attacks considerably more difficult by extending PAC security provisions, according to Motherboard. Apple has made a change to the way in which it secures its code in the latest betas of iOS 14.5 and iPadOS 14.5 to make zero-click attacks much harder. The change, spotted by security researchers, has now been confirmed by...