Puma Debuts $330 iPhone-Connected Self-Lacing Sneakers to Compete With Nike

Nike in January announced the launch of iPhone-controlled self-adjusting basketball shoes, and now another popular shoe brand, Puma, is set to launch its own self-lacing sneaker.

The upcoming Puma Fi, which was able to be tested by Engadget's Richard Lai, has been in development for three years. Puma has experimented with automatic shoe technology before with the laceless Autodisc, and is building on that experience with the new model.

pumafi1
Fi is an all-black shoe with a cordless motor at the top that's designed to fit the shoe around the foot, replacing traditional laces. The motor is attached to blue Dyneema strings (a material used in the fishing industry) that tightens when the motor is activated.

The Fi is powered by a removable battery hidden in a water resistant pocket inside of the shoe, and it can be charged by putting the heel of the shoe on an included Qi wireless charging mat or through a charging case.

There are a series of blue LED lights around the tongue of the Fi that light up when the motor is operational and display battery life. The battery lasts for five to seven days before it needs to be recharged, a process that takes 90 to 120 minutes.

According to Lai, the Fi is comfortable and looks and feels like an ordinary sneaker when in use. You can adjust the fit of the Fi with a touch module on the front that supports swipes for tightening the shoe.

The Fi can also be controlled via an iPhone, and there is included Apple Watch support. Using the ‌iPhone‌ controls, you can change the tightness, see battery life, and make small micro adjustments not possible with the on-shoe controls.

pumafi2
With the motor inside, the Fi weighs 428 grams, but Lai said that the weight "wasn't that noticeable" when wearing the shoe. There is a noticeable mechanical noise when operating the shoe, which Lai said "sounds cool."

There are no activity tracking and GPS tracking features in the Fi, but both the Fi and Nike's smart sneaker are just some of the first smartphone-controlled shoes. If the trend catches on, we could see more capable, feature rich iPhone-connected sneakers in the future.

Puma Fi will launch in spring 2020 and it will be priced at $330. Puma plans to launch an open beta program in the future to allow customers to use the sneakers in exchange for product feedback. Those interested should download Puma's PUMATRAC app, where Puma will announce Fi availability. [Direct Link]

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...

Top Rated Comments

ilikewhey Avatar
89 months ago
thanks but ill save 250 and tie my own shoe lace
Score: 18 Votes (Like | Disagree)
nepalisherpa Avatar
89 months ago
Soon in the future...

Friend: "Hey, wanna go out for drinks?"

Me: "In a bit, my shoes are being updated right now."
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
89 months ago
The Back to the Future fan in me is immensely pleased; the pragmatist is in the ER, having their palm removed from their face.
Score: 14 Votes (Like | Disagree)
Porco Avatar
89 months ago
*Actual genuine mac-based joke alert*

Puma? I’ll wait for Jaguar!
Score: 8 Votes (Like | Disagree)
york2600 Avatar
89 months ago
Those look like something you'd buy at Payless Shoes
Score: 5 Votes (Like | Disagree)
QuarterSwede Avatar
89 months ago
“I’ve got an idea! Let’s make some self lacing shoes that are all black so everyone looks like they work in a restaurant.”

/s
Score: 5 Votes (Like | Disagree)