Puma Debuts $330 iPhone-Connected Self-Lacing Sneakers to Compete With Nike

Nike in January announced the launch of iPhone-controlled self-adjusting basketball shoes, and now another popular shoe brand, Puma, is set to launch its own self-lacing sneaker.

The upcoming Puma Fi, which was able to be tested by Engadget's Richard Lai, has been in development for three years. Puma has experimented with automatic shoe technology before with the laceless Autodisc, and is building on that experience with the new model.

pumafi1
Fi is an all-black shoe with a cordless motor at the top that's designed to fit the shoe around the foot, replacing traditional laces. The motor is attached to blue Dyneema strings (a material used in the fishing industry) that tightens when the motor is activated.

The Fi is powered by a removable battery hidden in a water resistant pocket inside of the shoe, and it can be charged by putting the heel of the shoe on an included Qi wireless charging mat or through a charging case.

There are a series of blue LED lights around the tongue of the Fi that light up when the motor is operational and display battery life. The battery lasts for five to seven days before it needs to be recharged, a process that takes 90 to 120 minutes.

According to Lai, the Fi is comfortable and looks and feels like an ordinary sneaker when in use. You can adjust the fit of the Fi with a touch module on the front that supports swipes for tightening the shoe.

The Fi can also be controlled via an iPhone, and there is included Apple Watch support. Using the ‌iPhone‌ controls, you can change the tightness, see battery life, and make small micro adjustments not possible with the on-shoe controls.

pumafi2
With the motor inside, the Fi weighs 428 grams, but Lai said that the weight "wasn't that noticeable" when wearing the shoe. There is a noticeable mechanical noise when operating the shoe, which Lai said "sounds cool."

There are no activity tracking and GPS tracking features in the Fi, but both the Fi and Nike's smart sneaker are just some of the first smartphone-controlled shoes. If the trend catches on, we could see more capable, feature rich iPhone-connected sneakers in the future.

Puma Fi will launch in spring 2020 and it will be priced at $330. Puma plans to launch an open beta program in the future to allow customers to use the sneakers in exchange for product feedback. Those interested should download Puma's PUMATRAC app, where Puma will announce Fi availability. [Direct Link]

Popular Stories

iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
macOS 16 visionOS Inspired Feature 1

macOS 16: Everything We Know So Far

Tuesday May 20, 2025 7:31 am PDT by
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system. macOS 16 Name? Every year ...
maxresdefault

OpenAI Buys Jony Ive's AI Startup to 'Completely Reimagine What It Means to Use a Computer'

Wednesday May 21, 2025 10:27 am PDT by
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices. In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...

Top Rated Comments

ilikewhey Avatar
82 months ago
thanks but ill save 250 and tie my own shoe lace
Score: 18 Votes (Like | Disagree)
nepalisherpa Avatar
82 months ago
Soon in the future...

Friend: "Hey, wanna go out for drinks?"

Me: "In a bit, my shoes are being updated right now."
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
82 months ago
The Back to the Future fan in me is immensely pleased; the pragmatist is in the ER, having their palm removed from their face.
Score: 14 Votes (Like | Disagree)
Porco Avatar
82 months ago
*Actual genuine mac-based joke alert*

Puma? I’ll wait for Jaguar!
Score: 8 Votes (Like | Disagree)
york2600 Avatar
82 months ago
Those look like something you'd buy at Payless Shoes
Score: 5 Votes (Like | Disagree)
QuarterSwede Avatar
82 months ago
“I’ve got an idea! Let’s make some self lacing shoes that are all black so everyone looks like they work in a restaurant.”

/s
Score: 5 Votes (Like | Disagree)