Puma Debuts $330 iPhone-Connected Self-Lacing Sneakers to Compete With Nike

Nike in January announced the launch of iPhone-controlled self-adjusting basketball shoes, and now another popular shoe brand, Puma, is set to launch its own self-lacing sneaker.

The upcoming Puma Fi, which was able to be tested by Engadget's Richard Lai, has been in development for three years. Puma has experimented with automatic shoe technology before with the laceless Autodisc, and is building on that experience with the new model.

pumafi1
Fi is an all-black shoe with a cordless motor at the top that's designed to fit the shoe around the foot, replacing traditional laces. The motor is attached to blue Dyneema strings (a material used in the fishing industry) that tightens when the motor is activated.

The Fi is powered by a removable battery hidden in a water resistant pocket inside of the shoe, and it can be charged by putting the heel of the shoe on an included Qi wireless charging mat or through a charging case.

There are a series of blue LED lights around the tongue of the Fi that light up when the motor is operational and display battery life. The battery lasts for five to seven days before it needs to be recharged, a process that takes 90 to 120 minutes.

According to Lai, the Fi is comfortable and looks and feels like an ordinary sneaker when in use. You can adjust the fit of the Fi with a touch module on the front that supports swipes for tightening the shoe.

The Fi can also be controlled via an iPhone, and there is included Apple Watch support. Using the ‌iPhone‌ controls, you can change the tightness, see battery life, and make small micro adjustments not possible with the on-shoe controls.

pumafi2
With the motor inside, the Fi weighs 428 grams, but Lai said that the weight "wasn't that noticeable" when wearing the shoe. There is a noticeable mechanical noise when operating the shoe, which Lai said "sounds cool."

There are no activity tracking and GPS tracking features in the Fi, but both the Fi and Nike's smart sneaker are just some of the first smartphone-controlled shoes. If the trend catches on, we could see more capable, feature rich iPhone-connected sneakers in the future.

Puma Fi will launch in spring 2020 and it will be priced at $330. Puma plans to launch an open beta program in the future to allow customers to use the sneakers in exchange for product feedback. Those interested should download Puma's PUMATRAC app, where Puma will announce Fi availability. [Direct Link]

Popular Stories

Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
M5 MacBook Pro

MacBook Pro to Receive Up to Six New Features by Next Year

Thursday January 22, 2026 9:31 am PST by
Apple is expected to release MacBook Pro models with M5 Pro and M5 Max chips soon, but you might want to pass on them, as bigger changes are around the corner. It has been reported that the MacBook Pro will be receiving a major redesign in late 2026 or in 2027. Six new features have been rumored so far, including an OLED display, touch capabilities, a Dynamic Island, M6 Pro and M6 Max chips...

Top Rated Comments

ilikewhey Avatar
91 months ago
thanks but ill save 250 and tie my own shoe lace
Score: 18 Votes (Like | Disagree)
nepalisherpa Avatar
91 months ago
Soon in the future...

Friend: "Hey, wanna go out for drinks?"

Me: "In a bit, my shoes are being updated right now."
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
91 months ago
The Back to the Future fan in me is immensely pleased; the pragmatist is in the ER, having their palm removed from their face.
Score: 14 Votes (Like | Disagree)
Porco Avatar
91 months ago
*Actual genuine mac-based joke alert*

Puma? I’ll wait for Jaguar!
Score: 8 Votes (Like | Disagree)
york2600 Avatar
91 months ago
Those look like something you'd buy at Payless Shoes
Score: 5 Votes (Like | Disagree)
QuarterSwede Avatar
91 months ago
“I’ve got an idea! Let’s make some self lacing shoes that are all black so everyone looks like they work in a restaurant.”

/s
Score: 5 Votes (Like | Disagree)