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Nike Debuts $350 iPhone-Controlled Self-Adjusting Basketball Shoes

Nike today introduced new iPhone-controlled self-adjusting basketball shoes based on its latest FitAdapt technology.


The new Nike Adapt BB shoes feature an advanced power-lacing system with a custom motor that senses the tension needed by the foot and adjusts accordingly to ensure a snug fit. Using buttons on the shoe or the Nike Adapt app for smartphones, basketball players can adjust the fit on the fly during a game.

For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, Nike says players will also be able to prescribe a different tightness setting for warm-ups.

The shoes are equipped with a 505 mAh battery that can last between 10 and 20 days and charge wirelessly on Nike's shoe-sized Qi-compatible mat in three hours.


Nike says its new Adapt BB shoes are an evolution of its HyperAdapt 1.0 shoes from 2016, the athletic wear company's first multipurpose performance shoe to feature power lacing. The Adapt BB shoes will also be Nike's first continually updated performance product, as they will receive opt-in firmware updates.

The shoes are priced at $350 in the United States and will begin shipping on February 16, according to Nike's online store.

Tag: Nike+

Top Rated Comments

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10 months ago
A solution to a problem that doesn't exist!
This is tech for the sake of tech in my opinion.

"I'll meet you there, I need to charge my shoes first"
Rating: 44 Votes
10 months ago
The first thing I thought of is a fan hacking into the shoes of the opposite team to loosen them at a crucial point in the game. ;-)
Rating: 42 Votes
10 months ago
Just awesome to see what tech can do these days. Any remarks on pricing, or potential problems are irrelevant for these types of products; it's purely Nike showing off what they can do. And you can buy it too!
Rating: 13 Votes
10 months ago
Whats the next item I will have to charge? My underwear?
Rating: 12 Votes
10 months ago
[MEDIA=youtube]28Wa5L-fkkM[/MEDIA]
Rating: 12 Votes
10 months ago
"Internet of things" really is synonymous with solutions for problems that don't exist.
Rating: 9 Votes
10 months ago
I can see it now:
Help! My self lacing sneakers are pulled too tightly, it's cutting off circulation to my foot. My iPhone has lost its charge.
Rating: 8 Votes
10 months ago

solution to a problem that doesn't exist!


I just logged in to type the very same words. But without the exclamation mark!
Rating: 8 Votes
10 months ago
Interesting, but it's a solution to a problem that doesn't really exist. We're pretty good at adjusting our shoes manually.
Rating: 6 Votes
10 months ago

A solution to a problem that doesn't exist!


The problem statement is: People need a way to show off conspicuously that they have disposable income.
Solution: Put LEDs and whirring motors in a shoe, add bluetooth, give people a reason to take out their iPhone and mess with settings, and put the marketing might of big Nike behind it.
Rating: 5 Votes

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