Nike today introduced new iPhone-controlled self-adjusting basketball shoes based on its latest FitAdapt technology.
The new Nike Adapt BB shoes feature an advanced power-lacing system with a custom motor that senses the tension needed by the foot and adjusts accordingly to ensure a snug fit. Using buttons on the shoe or the Nike Adapt app for smartphones, basketball players can adjust the fit on the fly during a game.
For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, Nike says players will also be able to prescribe a different tightness setting for warm-ups.
The shoes are equipped with a 505 mAh battery that can last between 10 and 20 days and charge wirelessly on Nike's shoe-sized Qi-compatible mat in three hours.
Nike says its new Adapt BB shoes are an evolution of its HyperAdapt 1.0 shoes from 2016, the athletic wear company's first multipurpose performance shoe to feature power lacing. The Adapt BB shoes will also be Nike's first continually updated performance product, as they will receive opt-in firmware updates.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
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"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo.
The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip. The A20 Pro chip will be the...
Just awesome to see what tech can do these days. Any remarks on pricing, or potential problems are irrelevant for these types of products; it's purely Nike showing off what they can do. And you can buy it too!
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
