Nike today introduced new iPhone-controlled self-adjusting basketball shoes based on its latest FitAdapt technology.
The new Nike Adapt BB shoes feature an advanced power-lacing system with a custom motor that senses the tension needed by the foot and adjusts accordingly to ensure a snug fit. Using buttons on the shoe or the Nike Adapt app for smartphones, basketball players can adjust the fit on the fly during a game.
For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, Nike says players will also be able to prescribe a different tightness setting for warm-ups.
The shoes are equipped with a 505 mAh battery that can last between 10 and 20 days and charge wirelessly on Nike's shoe-sized Qi-compatible mat in three hours.
Nike says its new Adapt BB shoes are an evolution of its HyperAdapt 1.0 shoes from 2016, the athletic wear company's first multipurpose performance shoe to feature power lacing. The Adapt BB shoes will also be Nike's first continually updated performance product, as they will receive opt-in firmware updates.
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Update — July 28: Apple Upgrade has officially launched.
In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."
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Just awesome to see what tech can do these days. Any remarks on pricing, or potential problems are irrelevant for these types of products; it's purely Nike showing off what they can do. And you can buy it too!
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
