Six months after MoviePass began placing numerous restrictions on its subscribers in an attempt to prevent the service from completely shutting down, the company today has relaunched with a new advertising campaign and the promise of a new unlimited plan.

As reported by Variety, the so-called "MoviePass 2.0" is rolling out with a few new plans this month, with prices that change depending on your region. Plans start at $9.95/month for three movies per month, but you're limited to only a selection of specific films available each day. This "Select" plan is cheaper for people in the middle of the country, because tickets are generally cheaper in smaller cities, and in big cities it'll be priced at $14.95/month.

moviepass august 2018
There's a mid-tier "All Access" plan priced at $14.95 in small cities, allowing access to all 2D films with the usual three films per month limit. Lastly, the top-tier plan is called "Red Carpet," and it is priced at $19.95/month. On this plan, subscribers can see any three movies of their choosing per month, even in IMAX, 3D, and other premium formats. In big cities, Red Carpet will cost as much as $24.95/month.

All of these new plans still restrict every MoviePass subscriber to just three movies per month, but MoviePass executive vice president Khalid Itum said that the company is gearing up to reintroduce an unlimited subscription plan very soon. Next week, a form of the original MoviePass unlimited plan will be unveiled, but pricing and specific plan details were not covered today.

MoviePass says that after losing subscribers steadily over the past few months, it has started to again increase its numbers and customer sentiment has improved.

Prior to launching the new plans, only 44% of customers had a positive feeling towards MoviePass, according to data collected by NetBase. Last week, that rose to 59% of respondents having a positive view.

“I feel like we’re turning a corner,” said Itum.

In total, Itum says that MoviePass will stop focusing on being a "disruptor" of the industry in attempt to remove the friction between itself and theater chains. This means it will no longer take large cuts of any concessions it helps to sell by getting people to theaters, but will instead charge a small service fee for items it sells. The company will also no longer ask theaters to give MoviePass a discount on tickets that it sells.

Itum is also working on a "red label" solution for exhibitors, which would help them to launch their own theater subscription programs using the MoviePass platform and existing technology. Overall, the vice president described MoviePass as adopting a "more humble" posture in 2019: "Our new business strategy is stabilize, optimize, and grow," he said.

Whether that works for the company remains to be seen. MoviePass originally made waves in August 2017 as the company dropped the price of its main subscription plan to just $9.95/month, allowing users to watch one standard 2D film every day of each month. That price point lasted for nearly one year, and eventually the company added on surge pricing, blockbuster movie restrictions, price hikes, and removed the unlimited monthly plan completely.

Top Rated Comments

vicviper789 Avatar
87 months ago
Unlimited? Fool me once...
Score: 16 Votes (Like | Disagree)
mgollaher92 Avatar
87 months ago
MoviePass changing up their plans again? Didn’t know it was that time of the month already.
Score: 14 Votes (Like | Disagree)
Exile714 Avatar
87 months ago
MoviePass needs critical mass to make this profitable. Losing subscribers is the inverse of that. They need the majority of their users to not use the entire allocation...just like people who pay for streaming and listen a few times a day to offset the cost of streamers who leave their music playing 24/7. If they have 50K people watching 3 movies a month, they're going to go out of business soon. They need another 100K people watching 1 movie a month.
MoviePass reminds me of that episode of The Office where the new paper company sits down with a financial advisor and learns they’re going broke. “I looked at the numbers and as sales grow we’ll be profitable.” “Under a fixed cost system yes, but that’s not how it works.” “Crunch the numbers again.” “It’s a program, you can’t just...” “Just, crunch them.”

They could ONLY ever be profitable under the gym membership model, as in 90% of people PAY, but don’t ever use the facilities.
Score: 8 Votes (Like | Disagree)
JohnnyApple$eed Avatar
87 months ago
Just stop
Score: 7 Votes (Like | Disagree)
Zoboomafoo Avatar
87 months ago
Lol, that’s some awesome statistical manipulation. Of course your customer sentiment is going to go up when you’re bleeding customers. The customers that don’t like you left!
Score: 5 Votes (Like | Disagree)
Lord Hamsa Avatar
87 months ago
Meanwhile, for $20/month, I can see any three (non-special event) screenings pre WEEK at AMC, plus get their benefits of their VIP program. (Regal are you listening?)

MoviePass lost all market credibility with their constant changes for the worse. I can't see how anyone can ever trust them again to provide even this minimal level of service without yanking out the rug under them on no notice.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...