Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year
Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke.
Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.
The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.
The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone."
Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to customers.
Popular Stories
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman.
Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues.
Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
