Apple in Discussions With Private Medicare Plans to Offer Apple Watch to Seniors

Apple is in talks with at least three private Medicare plans in regards to subsidizing the Apple Watch for people over the age of 65. The news comes from a report today by CNBC, citing sources familiar with Apple's plans.

apple watch series 3 close your rings ad
The discussions are centered around subsidizing the cost of an Apple Watch Series 3 or Series 4 -- which currently start at $279 for the Series 3 38mm Aluminum version -- for older Medicare users who can't afford the cost of the device. Series 4 models would be most beneficial for elderly users, thanks to the new fall detection and ECG features.

Apple's talks with the Medicare companies have not resulted in any official deals yet. The Cupertino company has paid visits to several large insurers in the market, as well as some smaller Medicare Advantage plans, but no specific names of the insurers were given.

“Avoiding one emergency room visit would more than pay for the device,” said Bob Sheehy, CEO of Bright Health, an insurance start-up with a Medicare Advantage plan and the former CEO of United Healthcare.

Apple Watch has been associated with insurance coverage a few times in the past, including discounted versions of the wearable offered to Aetna insurance customers. Apple's device was also integrated into the United Healthcare wellness program, providing participants access to an Apple Watch that they could use to earn up to $1,000 in incentives per year by meeting daily walking goals.

Related Roundup: Apple Watch 11
Tag: CNBC
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
tesla red orange bg feature

Tesla Could Be Planning to Support Apple Car Keys

Sunday December 28, 2025 4:24 am PST by
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys. According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...
samsung glitter blue

Samsung's Year End Sale Introduces Major Discounts on Popular Monitors and TVs

Monday December 29, 2025 6:29 am PST by
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...

Top Rated Comments

fastlanephil Avatar
91 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
This sounds like a broad generalization. My mother has steady hands and still plays the piano. She’ll be 96 this month.
Score: 9 Votes (Like | Disagree)
John Lobert Avatar
91 months ago
How is that going to work with their flip phones? Or older gen Android phones (Galaxy S8, J7, etc.) which are what are part of those low costs $10-20/mo packages sold to seniors (see Consumer Cellular). Up to 50% of all Seniors don't have $400+ to spend on a phone.
[doublepost=1547654323][/doublepost]

Is the $79 the Medicare co-pay?
Is this supposed to be a joke of some sort? I’m 74 and have owned almost every iPhone iteration since the first. Just because we’re old doesn’t mean we use Consumer Cellular or their flip phones.
Score: 9 Votes (Like | Disagree)
FlyBry Avatar
91 months ago
First, welcome to the forums and your first posts.

Second, Your not the norm. Most seniors cannot afford to upgrade their phones except for every 4 or 5 years. Look at the stats. Median incomes for people in your age group is in the $40K range. Buying a new $1000+ phone every year is not within their means. Paying for food, housing, and utilities are their top priorities. And the ones that need this device the most will be the ones with the most health issues, and largest health expenses with co-pays for doctors, prescriptions, etc. eating their funds.
I'm a senior with an iPhone 7 and a Series 4 cellular. From what I have observed in my area I am on the low end. Many seniors are sporting a iPhone X.
Score: 4 Votes (Like | Disagree)
StyxMaker Avatar
91 months ago
And how many of those are hand me down iPhone 3,4, and 5 that don't run IOS11 and above required for the Watch 4.
I’m 69 several people have iOS devices because I’ve handed then down to younger people, and taught them how to use the equipment. I’ve been using iPhones since version 1 and I’ve been using iPads and Apple watches since version 1 and series 0.

I’ve just upgraded to 11” iPad Pro and gave my 9.7 version 1 iPad Pros to (younger) friends of the family that can’t afford to buy new ones. I’ve had Apple Watch series 0 and 2. I will be upgrading to series 4 next month. I’ve also passed my used Apple Watches to younger family members/friends who cant afford to buy new. I’m also the one who every member of the family call for advice on all computer related problems.

There has been a virulent strain of agism infesting this forum for years. These people do not realize that the people they collectively believe cannot use technology forget that we are the generation that invented the PC, cell phone, etc.
Score: 4 Votes (Like | Disagree)
burgman Avatar
91 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
Not sure if it’s ignorance or ageism, or both but not all seniors are in their late seventies, or infirm, or tech challenged. Medicare coverage starts at 65.
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
91 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.

Edit: Actually, I just remembered there’s an even more physically challenging part before that - actually putting it on. I’m perfectly able-bodied but it was initially taking ~5 minutes to put the watch on. It took a week before I could get it on in ~30 seconds.
Score: 3 Votes (Like | Disagree)