Apple Has Encountered 'Little Success' Growing in India Due to High Prices of iPhones

The Wall Street Journal has published an in-depth look at Apple's efforts to grow its sales in India, the "world's biggest untapped tech market." With smartphone sales flattening in saturated markets like the United States, Apple is said to have turned to India for new growth, but with "little success so far."

apple india
The report claims that just one in four Indians own a smartphone, providing Apple with an opportunity to sell iPhones to millions of new customers in the country. The issue is that India is a very price-sensitive market, with more than 75 percent of the smartphones sold in the country costing "less than $250."

Apple-authorized reseller Flipkart continues to sell the iPhone SE in India for around $250, but other iPhone models are priced between the equivalent of $325 and $1,950 in the country, well above the budgets of many Indian customers.

The Wall Street Journal explains:

At the heart of the issue is Apple's reluctance to change its traditional business model for selling the iPhone. Rather than make a range of handsets, it has prioritized a limited number of coveted products, sold at high prices—a strategy that revived the company after near bankruptcy in 1997 and helped make it the first U.S. public company to reach a $1 trillion valuation.

The report claims the number of iPhones shipped in India has fallen 40 percent so far this year compared with 2017, and Apple's market share in the country has dropped to about one percent from about two percent, citing research firm Canalys.

Apple created a five-year plan to increase Apple's sales in India to $5 billion by 2020, but the iPhone maker posted revenues of $1.8 billion in the country in its most recent fiscal year, according to the report, suggesting that the company is unlikely to meet its target without explosive growth within the next fiscal year.

Government policies haven't helped the situation. Apple has faced difficulties in openings its first retail store in India, for example, as the country requires single-brand, majority-foreign-owned retailers to source at least 30 percent of their manufacturing materials from India-based suppliers.

As one would expect, though, Apple CEO Tim Cook remains optimistic about Apple's future in India based on his recent comments.

"We've had really great productive discussions with the Indian government and I fully expect that at some point they will agree to allow us to bring our stores into the country," Cook said on Apple's earnings call last month. "We've been in discussions with them and the discussions are going quite well."

"I am a big believer in India," he added. "I am very bullish on the country, and the people, and our ability to do well there."

Tag: India

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

rgbrock1 Avatar
86 months ago
Trying to sell a phone which costs much more than the annual salary of a perspective customer is an exercise in futility. What is it that Apple doesn't understand about this?
Score: 66 Votes (Like | Disagree)
Abs_p Avatar
86 months ago
I'd say iPhone prices in the US are well above many US customers, not just Indian, and that may be one reason why sales are slowing in the US
Lol this. I am a doctor, make enough money to afford any iPhone on market right now but I still wont ever spend $1400 on an iPhone, even $1000 makes me think twice.
Score: 46 Votes (Like | Disagree)
maflynn Avatar
86 months ago
iPhone models are priced between the equivalent of $325 and $1,950 in the country, well above the budgets of many Indian customers.
I'd say iPhone prices in the US are well above many US customers, not just Indian, and that may be one reason why sales are slowing in the US
Score: 42 Votes (Like | Disagree)
Caliber26 Avatar
86 months ago
I am in shock.
Score: 34 Votes (Like | Disagree)
rbrian Avatar
86 months ago
Trying to sell a phone which costs much more than the annual salary of a perspective customer is an exercise in futility. What is it that Apple doesn't understand about this?
I stopped buying iPhones when they put the price up to more than half my monthly income, and switched to Android.
Score: 26 Votes (Like | Disagree)
Abs_p Avatar
86 months ago
Why does apple even bother with India? Their government imposes ridiculous restrictions on foreign companies and their people are too poor to afford iPhones.
Even if just 5% of Indians bought iPhones, they would still have 50million customers.Not rocket science, is it?
Score: 23 Votes (Like | Disagree)