Costco's member-only prices are between $50 and $200 lower than Apple's prices for select Macs. The base model 2018 MacBook Air with a 1.6GHz processor, 8GB of RAM, and 128GB of storage starts at $999 at Costco, for example, compared to $1,199 on Apple.com. There is a limit of two per customer.
MacBook Air
The wholesale retailer is accepting pre-orders now, with shipments expected to begin the week of December 17. In-store pickup appears to be an option, but it's unclear if Costco warehouses will be selling Macs to walk-in customers.
An annual Costco membership starts at $60 in the United States.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
No surprise here all these crazy deals that even Apple themselves wants to participate. I guess the lackluster launch of iPhones and probably struggling sales during Thanksgiving weeks. Apple is really desperate to rake more dollars from the people they like screwing before the year is over. Good luck Apple hope you’ll hit harder your head with the brick and wake-up from reality.
Perhaps some talk therapy would be useful to work out some anger issues?
$999 for MacBook Air. Good deal. Then add on $500 dollars in things you didn't know you needed, a gallon size jug of maple syrup, and two pieces of greasy pizza.
Apple do not need to be in Costco to generate more sales. They just need to create better products at not overpriced values and customers will line up at the Apple store to buy them. But ALL the latest Macbooks, Pro and Air that have RAM and internal SSD soldered and not upgradable, are a big NO-NO. They overpriced and non upgradable for what they are.
No worries about that. Apple reported $63 Billion in sales for the last quarter, up 20% from the same year ago quarter.
People have voted with their wallets.
"They overpriced and non upgradable for what they are"
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
