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Apple Orders Drama Series 'Swagger' Based on Early Life of NBA All-Star Kevin Durant

Apple has placed a straight-to-series order for "Swagger," a drama series based on the early life of NBA All-Star Kevin Durant, according to Variety. The series was put into development back in February.


The series, produced by Durant's Thirty Five Ventures, Imagine Television, and CBS Television Studios, is said to be inspired by Durant's youth basketball experiences. It reportedly explores the world of amateur basketball in the Washington, D.C. area, including players, their families, and coaches.

"Swagger" is said to "walk the fine line between dreams and ambition, and opportunism and corruption." Reggie Rock Bythewood will reportedly serve as writer, director, executive producer, and showrunner.

Durant is a two-time NBA champion with his current Golden State Warriors team, a nine-time NBA All-Star, and was the NBA's Most Valuable Player in 2014 and Rookie of the Year in 2008. He is also a two-time gold medal winner in men's basketball at the 2012 and 2016 Summer Olympic Games.

"Swagger" will be one of well over a dozen original TV series and movies that will be distributed through Apple's widely expected streaming video service, which will reportedly launch in more than 100 countries in 2019. A full list of Apple's planned TV shows and movies is available in our Apple TV roundup.

Related Roundups: Apple TV, tvOS 12
Buyer's Guide: Apple TV (Caution)


Top Rated Comments

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6 days ago at 10:48 am
All of Apple's show purchases sound like things Netflix passed on!

That's saying a lot cuz Netflix will buy anything!
Rating: 19 Votes
6 days ago at 11:05 am
are they aware that no one has a clue who this guy is outside of the USA ??? who the hell is he , and who cares
Rating: 15 Votes
6 days ago at 10:51 am
Who cares about the life of athletes?
Rating: 12 Votes
6 days ago at 01:26 pm
Apple going full speed down the road to irrelevance.
Rating: 9 Votes
6 days ago at 10:51 am
Wow cant wait to hear the life story of a snake.......
Rating: 9 Votes
6 days ago at 02:16 pm

You do know the NBA is insanely popular throughout the rest of the world too right? They host events overseas all of the time during the offseason. Hell even NBA stars are signed to Chinese apparel companies. This is just incorrect

Sorry, no. You're confusing NBA advertising with reality.
Rating: 6 Votes
6 days ago at 01:03 pm

You do know the NBA is insanely popular throughout the rest of the world too right? They host events overseas all of the time during the offseason. Hell even NBA stars are signed to Chinese apparel companies. This is just incorrect

Sorry, never heard of him over here. Wake me up for an interesting show :rolleyes:
Rating: 5 Votes
6 days ago at 12:45 pm

You do know the NBA is insanely popular throughout the rest of the world too right? They host events overseas all of the time during the offseason. Hell even NBA stars are signed to Chinese apparel companies. This is just incorrect


Well if you are a fan of the NBA then you will know him. I have never heard of him since like most people in Germany we don't care for basketball. I can hardly name you two NBA teams. Maybe three if you give me a minute. Most germans will not be able to name you one NBA team or player though.
Rating: 5 Votes
6 days ago at 01:12 pm
Does Apple release any genres I’m interested in?

Sci-fi like the first Alien movies

Thrillers like the Sinner, Ozark, etc.

Horror like the haunting of hill house

I could make a big list but I’m not interested in ‘political correct movies’ I mean, come on... there has to be some entertainment factor in it... need o escape real life drama from time to time ;)
Rating: 4 Votes
6 days ago at 10:51 am

All of Apple's show purchases sound like things Netflix passed on!

That's saying a lot cuz Netflix will buy anything!

Yeah, it seems like this whole venture is designed to fail from the beginning.
Rating: 4 Votes

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