Apple Orders Drama Series 'Swagger' Based on Early Life of NBA All-Star Kevin Durant

Apple has placed a straight-to-series order for "Swagger," a drama series based on the early life of NBA All-Star Kevin Durant, according to Variety. The series was put into development back in February.


The series, produced by Durant's Thirty Five Ventures, Imagine Television, and CBS Television Studios, is said to be inspired by Durant's youth basketball experiences. It reportedly explores the world of amateur basketball in the Washington, D.C. area, including players, their families, and coaches.

"Swagger" is said to "walk the fine line between dreams and ambition, and opportunism and corruption." Reggie Rock Bythewood will reportedly serve as writer, director, executive producer, and showrunner.

Durant is a two-time NBA champion with his current Golden State Warriors team, a nine-time NBA All-Star, and was the NBA's Most Valuable Player in 2014 and Rookie of the Year in 2008. He is also a two-time gold medal winner in men's basketball at the 2012 and 2016 Summer Olympic Games.

"Swagger" will be one of well over a dozen original TV series and movies that will be distributed through Apple's widely expected streaming video service, which will reportedly launch in more than 100 countries in 2019. A full list of Apple's planned TV shows and movies is available in our Apple TV roundup.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

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22 months ago
All of Apple's show purchases sound like things Netflix passed on!

That's saying a lot cuz Netflix will buy anything!
Score: 19 Votes (Like | Disagree)
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22 months ago
are they aware that no one has a clue who this guy is outside of the USA ??? who the hell is he , and who cares
Score: 15 Votes (Like | Disagree)
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22 months ago
Who cares about the life of athletes?
Score: 12 Votes (Like | Disagree)
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22 months ago
Wow cant wait to hear the life story of a snake.......
Score: 9 Votes (Like | Disagree)
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22 months ago
Apple going full speed down the road to irrelevance.
Score: 9 Votes (Like | Disagree)
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22 months ago

You do know the NBA is insanely popular throughout the rest of the world too right? They host events overseas all of the time during the offseason. Hell even NBA stars are signed to Chinese apparel companies. This is just incorrect

Sorry, no. You're confusing NBA advertising with reality.
Score: 6 Votes (Like | Disagree)

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