Apple has placed a straight-to-series order for "Swagger," a drama series based on the early life of NBA All-Star Kevin Durant, according to Variety. The series was put into development back in February.
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The series, produced by Durant's Thirty Five Ventures, Imagine Television, and CBS Television Studios, is said to be inspired by Durant's youth basketball experiences. It reportedly explores the world of amateur basketball in the Washington, D.C. area, including players, their families, and coaches.
"Swagger" is said to "walk the fine line between dreams and ambition, and opportunism and corruption." Reggie Rock Bythewood will reportedly serve as writer, director, executive producer, and showrunner.
Durant is a two-time NBA champion with his current Golden State Warriors team, a nine-time NBA All-Star, and was the NBA's Most Valuable Player in 2014 and Rookie of the Year in 2008. He is also a two-time gold medal winner in men's basketball at the 2012 and 2016 Summer Olympic Games.
"Swagger" will be one of well over a dozen original TV series and movies that will be distributed through Apple's widely expected streaming video service, which will reportedly launch in more than 100 countries in 2019. A full list of Apple's planned TV shows and movies is available in our Apple TV roundup.
Top Rated Comments
(View all)That's saying a lot cuz Netflix will buy anything!
You do know the NBA is insanely popular throughout the rest of the world too right? They host events overseas all of the time during the offseason. Hell even NBA stars are signed to Chinese apparel companies. This is just incorrect
Sorry, no. You're confusing NBA advertising with reality.