Apple today quietly released new iPhone XS and iPhone XS Max silicone cases, as well as Apple Watch Sport Bands, in three new colors: Hibiscus, Mellow Yellow, and Pacific Green. In addition, Apple has begun selling the new Nike Sport Loop and Sport Band options that debuted on nike.com earlier this month in Celestial Teal, Olive Flak, and Smokey Mauve.
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
I just dont get apple here. The XR is the higher selling model and they dont sell cases for it. Apples cases are almost entirely profit for them. They sell $5 worth of case for $50. Why on earth arent they making cases for the XR?
I wonder why the lack of XR cases. Seems like an easy quick buck for Apple, without much effort, especially since the XR is the best selling model this year.
