This pricing strategy aligns with similar student offers from rivals like Apple Music and Spotify, which both let students subscribe to their services for just $4.99/month. Similar to YouTube Music, Apple Music didn't debut a student discount until nearly a year after the service first launched.
Students will also be able to subscribe to YouTube Premium for $6.99/month instead of $11.99/month (if students sign up by January 31, 2019, they'll only have to pay $5.99/month). YouTube Premium is the ad-free version of YouTube that includes offline viewing and some exclusive YouTube Originals.
As more services emerge, companies have begun rolling out more enticing discounts and bundles to offer students. In August, Spotify announced that its Spotify + Hulu bundle for $4.99/month was expanding to also include Showtime, without increasing the cost of the bundle. For non-student users, Spotify and Hulu offer a $12.99/month combo deal, but as of yet the Showtime bundle hasn't expanded beyond students.