Apple to Hold Four Day Shopping Event Starting on Black Friday

Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase.

On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale.

appleblackfridaydeals
Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals.

Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.

Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision.

We'll have in-depth Black Friday coverage later this week, and to plan ahead, make sure to check out our Black Friday roundup where we're aggregating all of our Black Friday deals.

Related Forum: Community Discussion

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
iPhone 14 Pro Dynamic Island

iPhone 17 May See 'Significant' Dynamic Island Changes

Monday July 14, 2025 12:11 am PDT by
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor. Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...

Top Rated Comments

catportal Avatar
87 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling.
Score: 49 Votes (Like | Disagree)
CooKieMoNs7eR Avatar
87 months ago
Lol they’re struggling with selling those $1500 iPhones lolllllllll
Score: 37 Votes (Like | Disagree)
fumi2014 Avatar
87 months ago
In 2018, the words 'Apple' and 'Discounts' don't really belong in the same sentence.
Score: 36 Votes (Like | Disagree)
obiwan Avatar
87 months ago
I can't wait for the £1 discount for a £3299 Mac!! - I might even get a free carrier bag (normally 5p!!)
Score: 31 Votes (Like | Disagree)
9081094 Avatar
87 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.
You’re seeing it wrong. First they up the prices by 30% and then they give 20% rebates on Black Friday. A lot will think it’s a bargain :rolleyes:
Score: 24 Votes (Like | Disagree)
seatton Avatar
87 months ago
I am excited to save 5 dollars off from the new iPad Pro on Black Friday / s
Score: 20 Votes (Like | Disagree)