Apple Shares New 2018 Holiday Gift Guide

Apple today updated its website to introduce its annual holiday gift guide, recommending Apple products for people to purchase for friends and family this holiday season.

This year's gift guide is streamlined and simple, focusing primarily on Apple's newest selection of devices organized into different color collections.

giftguideapplewatch
The $999 iPhone XS, the $159 AirPods, and the Apple Watch Series 4, starting at $499, are the top three recommendations in the gift guide and these are the devices that are also likely to top many holiday wishlists.

Apple's AirPods in particular have been an incredibly popular gift choice since they launched and their popularity has shown no signs of waning.

iPhone XS cases, stainless steel Apple Watch Series 4 models, and Apple Watch Sport Loops in shades of pink, gray, and brown are also top picks, but scrolling down on the page, there's an iPhone XR-focused section.

In this portion of the guide, Apple recommends the $749 iPhone XR, which comes in a variety of colors, along with the $349 HomePod, iTunes gift cards, and Apple Watch bands and iPhone XS cases in shades of gray, blue, and cream.

giftguidexrhomepod
Apple can't recommend iPhone XR cases in this iPhone XR section because it hasn't come out with first-party iPhone XR case options.

A third section recommends devices like the new iPad Pro, which starts at $799, the Apple Pencil 2, and the Smart Keyboard Folio for the iPad, while other recommendations further in the guide cover the Apple TV 4K, the Magic Mouse 2, the 13-inch MacBook Air, and more.

giftguideipadpro
Apple usually recommends some third-party products in its gift guide, but has not done so this year, choosing instead to focus on its own devices.

In addition to sharing its gift guide, Apple today also kicked off its holiday return period, offering a holiday extension on its typical two week return period. Most Apple products purchased between November 14, 2018 and December 25, 2018 can be returned to Apple through January 8, 2019.

Extended holiday returns are available in the United States, Canada, Australia, the UK, and other select regions. As is typical, Apple is offering two-day shipping on all purchases, and later in December, will likely offer one-day shipping options for last minute shoppers.

Top Rated Comments

Agent OrangeZ Avatar
40 months ago



The $999 iPhone XS, the $159 AirPods, and the Apple Watch Series 4, starting at $499, are the top three recommendations in the gift guide and these are the devices that are also likely to top many holiday wishlists.

Apple recommends it's most expensive model of iPhone for Christmas? Tell me more!
Score: 26 Votes (Like | Disagree)
ericinboston Avatar
40 months ago
This should really be titled, "Apple Shares New 2018 Holiday Gift Leaflet". Seriously, Apple sells 4 products (iPhone, iPad, Mac desktops, Mac laptops) and 319 adapters to make them more useful.

The only advertisement more of a joke than this Guide is the ad for Spatula City.
Score: 12 Votes (Like | Disagree)
now i see it Avatar
40 months ago
Apple gift guide. Now that's funny
Score: 10 Votes (Like | Disagree)
DrJohnnyN Avatar
40 months ago
Not everyone is poor or thinks Apple products are expensive. Many see value.
Apple products are tools for tasks.
Score: 9 Votes (Like | Disagree)
iapplelove Avatar
40 months ago
Too late, I’ve already spoiled myself this fall with Apple products :)
Score: 8 Votes (Like | Disagree)
Rrr “That’s Impossible” Avatar
40 months ago
Not everyone is poor or thinks Apple products are expensive. Many see value.
An amazing job! Slowing phones in order to sell new ones. Engineering Apple charger lines to not last. Last thing...Apple is not anything special anymore..plenty of competition that doesn’t engage in shady business practices...
Score: 7 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...