Apple Shares New 2018 Holiday Gift Guide

Apple today updated its website to introduce its annual holiday gift guide, recommending Apple products for people to purchase for friends and family this holiday season.

This year's gift guide is streamlined and simple, focusing primarily on Apple's newest selection of devices organized into different color collections.

giftguideapplewatch
The $999 iPhone XS, the $159 AirPods, and the Apple Watch Series 4, starting at $499, are the top three recommendations in the gift guide and these are the devices that are also likely to top many holiday wishlists.

Apple's AirPods in particular have been an incredibly popular gift choice since they launched and their popularity has shown no signs of waning.

iPhone XS cases, stainless steel Apple Watch Series 4 models, and Apple Watch Sport Loops in shades of pink, gray, and brown are also top picks, but scrolling down on the page, there's an iPhone XR-focused section.

In this portion of the guide, Apple recommends the $749 iPhone XR, which comes in a variety of colors, along with the $349 HomePod, iTunes gift cards, and Apple Watch bands and iPhone XS cases in shades of gray, blue, and cream.

giftguidexrhomepod
Apple can't recommend iPhone XR cases in this iPhone XR section because it hasn't come out with first-party iPhone XR case options.

A third section recommends devices like the new iPad Pro, which starts at $799, the Apple Pencil 2, and the Smart Keyboard Folio for the iPad, while other recommendations further in the guide cover the Apple TV 4K, the Magic Mouse 2, the 13-inch MacBook Air, and more.

giftguideipadpro
Apple usually recommends some third-party products in its gift guide, but has not done so this year, choosing instead to focus on its own devices.

In addition to sharing its gift guide, Apple today also kicked off its holiday return period, offering a holiday extension on its typical two week return period. Most Apple products purchased between November 14, 2018 and December 25, 2018 can be returned to Apple through January 8, 2019.

Extended holiday returns are available in the United States, Canada, Australia, the UK, and other select regions. As is typical, Apple is offering two-day shipping on all purchases, and later in December, will likely offer one-day shipping options for last minute shoppers.

Top Rated Comments

1080p Avatar
29 months ago




The $999 iPhone XS, the $159 AirPods, and the Apple Watch Series 4, starting at $499, are the top three recommendations in the gift guide and these are the devices that are also likely to top many holiday wishlists.

Apple recommends it's most expensive model of iPhone for Christmas? Tell me more!
Score: 26 Votes (Like | Disagree)
ericinboston Avatar
29 months ago
This should really be titled, "Apple Shares New 2018 Holiday Gift Leaflet". Seriously, Apple sells 4 products (iPhone, iPad, Mac desktops, Mac laptops) and 319 adapters to make them more useful.

The only advertisement more of a joke than this Guide is the ad for Spatula City.
Score: 12 Votes (Like | Disagree)
now i see it Avatar
29 months ago
Apple gift guide. Now that's funny
Score: 10 Votes (Like | Disagree)
DrJohnnyN Avatar
29 months ago

Not everyone is poor or thinks Apple products are expensive. Many see value.

Apple products are tools for tasks.
Score: 9 Votes (Like | Disagree)
iapplelove Avatar
29 months ago
Too late, I’ve already spoiled myself this fall with Apple products :)
Score: 8 Votes (Like | Disagree)
Rrr “That’s Impossible” Avatar
29 months ago

Not everyone is poor or thinks Apple products are expensive. Many see value.

An amazing job! Slowing phones in order to sell new ones. Engineering Apple charger lines to not last. Last thing...Apple is not anything special anymore..plenty of competition that doesn’t engage in shady business practices...
Score: 7 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...