Kuo: iPhone XR Pre-Order Demand Over First Weekend Exceeded That of iPhone 8 and iPhone 8 Plus

iPhone XR pre-order demand in the first three days of the device's availability was "better than that" of the iPhone 8 and iPhone 8 Plus during the same period last year, according to Apple analyst Ming-Chi Kuo.


In a research note obtained by MacRumors, Kuo said that although pre-order demand immediately after launch has been lower for the iPhone XR versus the flagship iPhone XS models, overall iPhone XR shipment momentum is "more stable" because it will drive more customers to upgrade than the iPhone 8 series over time.


Kuo added that iPhone XR shipping estimates on Apple.com (many models remain available for launch day delivery on Friday) do not indicate exact demand, as the type of customers interested in the device are more general users, with many ordering through carriers to take advantage of promotions.

An excerpt from Kuo's research note with TF International Securities:

We are not surprised that XR's initial delivery times are shorter than those of the iPhone XS series after pre-order open given that XS and XR have different target customers. The former's target customers are Apple fans, who snap up new models rapidly after the pre-order open. The latter's are general users who are used to operating iOS with characteristics including favoring the Apple brand, limited budget, or no urgent replacement demand.

Some other analysts had expressed concerns that the iPhone XR's strong availability implied weak sales of the $749 handset.

Kuo already predicted that iPhone XR demand would be higher than that for the iPhone 8 series last year in a research note shared last week. He also increased his iPhone XR shipment forecast to 36 to 38 million units in the fourth quarter of 2018, up 10 percent from his original estimate of 33 to 35 million units.

Related Roundup: iPhone XR

Top Rated Comments

(View all)
Avatar
21 months ago

Wow, people like to buy reasonably priced iPhones, who would have guessed ?

Not surprising, the low cost is the main driver. Majority of the features, plus new design/colors, at a lower cost - easy sell.

I earn a wage I consider to be robust enough to be able to support buying an Iphone now and then (engineer for 25 years), but anything over $500 for a phone that's likely to require replacement every ~3 years does not seem like "low cost" to me!

Good God, is $750 before Apple Care really considered "low cost" to the admittedly Apple-fanatics (of which I still consider myself one) around these parts?

I’m not calling $750 to be too much or non-justifiable. I can hardly see it be called “low cost” or “reasonably priced.”

What, did the (no longer available) $379 iPhone SE and (currently available) refurbished iPhone 7 for $379 seem like giveaways??
Score: 16 Votes (Like | Disagree)
Avatar
21 months ago
It's a great phone for the price, no one can disagree there.
Score: 8 Votes (Like | Disagree)
Avatar
21 months ago

$750 starting isn't low cost. Xr is pretty much a blown up SE and should be priced accordingly at ~$549. Without the Apple logo it would cost ~$249.

I've heard you spout some dumb stuff on here before, but this has to take it. The best performing chip, one of the top cameras, arguably the most advanced facial recognition, and iOS to top it off, should be the cost of a cheap Android? Haha come on.
Score: 8 Votes (Like | Disagree)
Avatar
21 months ago
He is right, people who pre-order are not the main buyers if the XR. This phone will be the main seller for the average user, the enthusiasts are the ones who pre-order.
Score: 8 Votes (Like | Disagree)
Avatar
21 months ago
Not surprising considering the 8 and 8+ were a marginal update, and the Xr is a radical redesign of the low-end iPhone.
Score: 6 Votes (Like | Disagree)
Avatar
21 months ago
Apple must have done a good job with the supply chain as every colour and size is available even now.
Score: 6 Votes (Like | Disagree)

Top Stories

Leaker Shares Details on 'iPhone 13' Camera [Updated]

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

Apple Begins Selling Refurbished iPhone XR Models

Thursday May 28, 2020 9:50 pm PDT by
Apple today began selling certified refurbished iPhone XR models in select colors and capacities for the first time in the United States. Refurbished iPhone XR models are priced at a roughly 16 percent discount compared to current pricing on brand-new units, knocking $100–120 off of the regular price. In addition to the 64GB and 128GB capacities matching current brand-new iPhone XR models, ...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

More Photos and Video of Apple's Redesigned Leather Loop Watch Band Surface

Thursday May 28, 2020 10:50 am PDT by
Images of a new version of the Leather Loop that Apple appears to have in development surfaced yesterday, and today, Vietnamese site Tinhte.vn has shared additional photos and videos that give us a clearer picture of what to expect from the new band. The bands come in colors that include red, hot pink, blue, black, and brown, with some of the bands featuring different colored accents at the...

Philips Hue Play HDMI Sync Box Gains HDR10+ and Dolby Vision Support, Plus Siri Voice Control

Thursday May 28, 2020 12:00 am PDT by
The Philips Hue Play HDMI Sync Box is receiving a major update today, introducing much-desired features like HDR10+ and Dolby Vision support. Designed by Signify as part of the Philip Hue line of lights and accessories, the Hue Play HDMI Sync Box is designed to let Hue users sync their lights to their home entertainment systems. One of the major complaints about the Hue Play HDMI Sync Box ...

APFS Bug in macOS 10.15.5 Catalina Impacts the Creation of Bootable Backups

Thursday May 28, 2020 3:47 am PDT by
An Apple File System bug has been discovered in macOS 10.15.5 Catalina that can prevent users from making a bootable clone of their system drive, according to the creator of Carbon Copy Cloner. In a blog post on Wednesday, software developer Mike Bombich explained that the CCC team had uncovered the issue in the Apple File System, or APFS, when attempting to create a bootable backup in a...