Industry Group Representing Apple, Google, Amazon and Others Releases User Privacy Framework to Guide Policymakers

The Information Technology Industry Council (ITI), a technology lobbying group that represents companies like Apple, Google, Microsoft, Amazon, and Facebook, and more, today released a framework for regulations to protect user privacy.

The ITI's guidelines [PDF] are designed to provide information and guidance for policymakers both in the United States and abroad as they tackle the issue of data privacy online.

The purpose of this framework is to inform the development of legislation or the promulgation of rules that enhance personal data protection, further the trust relationship between companies and their customers, and enable innovation while also avoiding regulatory fragmentation that undermines all three goals.

Inspired by Europe's General Data Protection Regulation and privacy protections put in place in other countries, the document suggests individuals should have full rights to control the use of their personal data, and is built on the following principles:

Enhance Transparency. The framework ensures individuals are informed when their personal data is collected or used so they have a better understanding of what they are or are not consenting to.

Increase Consumer Control. The framework gives individuals the right to expressly and affirmatively consent to the use of their sensitive personal data, and further allows individuals to access, correct, port, delete, and object to the use of their personal data where it is appropriate to the context of the use of such personal data.

Establish Company Accountability and Expands Responsibility. The framework lays out clear mechanisms for regulators to hold companies responsible for their data practices, including recommending subjecting companies in violation of a national privacy law to a meaningful penalty on the first offense. It also requires companies to identify, monitor and document uses of known personal data, and ensure all uses are legitimate as defined by that law.

Promotes Security. The framework mandates companies put into place comprehensive security programs that support and protect their operations, activities and the sensitive information they control.

The text of the document was drafted after "dozens" of meetings with outside groups and policymakers, as well as experts from some of the ITI's member companies, ITI president Dean Garfield told Axios. He says that the framework goes "deeper" than other privacy proposals that have been developed.

The ITI is hoping the framework will serve as a model for governments worldwide and a "workable alternative" to a "patchwork of laws" that could ultimately lead to uncertainty over the protections that individual consumers are entitled to.

The ITI's full document with a complete list of suggested guidelines for government reference can be viewed on its website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

(View all)
Avatar
23 months ago
This is like asking the fox how to guard the hen house.
Score: 6 Votes (Like | Disagree)
Avatar
23 months ago
Pretty hilarious that Google and Facebook support an advocacy group for private data protection. These are the most anti-privacy companies I can think of. Not to mention they get hacked every other week.
Score: 5 Votes (Like | Disagree)
Avatar
23 months ago
a little late after untold billions of users have had their personal lives slurped up and sold.
Perhaps it's a gesture of good will, but the data miners got everything they wanted these last twenty years.
Score: 3 Votes (Like | Disagree)
Avatar
23 months ago
How about just pay me $100,000 each time my information is stolen. If you don’t want to pay, then don’t keep my info.
Score: 2 Votes (Like | Disagree)
Avatar
23 months ago
I don't use the cloud for anything don't trust it and never will.
Score: 2 Votes (Like | Disagree)
Avatar
23 months ago
Yeah that should end well.

Time to move off the cloud.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...