Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Game Developers Discuss How Apple Could Improve Gaming on Apple TV
Last week, Minecraft: Apple TV Edition was removed from the tvOS App Store and developer Mojang announced that anyone who was still playing the game on Apple TV would no longer see any updates or further support. In a statement, the company said that it needed to reallocate resources "to the platforms that our players use the most."
In a new article shared over the weekend, Ars Technica spoke with a few game developers in the wake of Minecraft's removal from the tvOS App Store, attempting to gain a consensus on what they think Apple needs to do to make the Apple TV a true gaming device. Strange Flavour CEO Aaron Fothergill said that Apple could do this by doing a better job of supporting Game Center across platforms, and creating its own gaming controller to bundle in with an Apple TV, "so there's an Apple TV being sold specifically for games."
Developer Patrick Hogan also indicated support for Apple to build its own full-featured gaming controller and include it in "every" Apple TV box, while other developers Ars Technica spoke with believed an optional gaming Apple TV bundle would suffice. Continuing, Hogan said Apple's marketing for Apple TV should emphasize gaming more, and the company should "spend a lot of money on funding platform exclusives, ports, and presence at every major gaming expo and conference to break the chicken-egg problem of getting customers to make it viable to devs."
Apple also hindered gaming development on tvOS at the start by forcing developers to build in support for its touch-based Siri Remote in every gaming app, despite the fact that the Apple TV supports third-party Bluetooth controllers. Apple dropped this requirement within the fourth-generation Apple TV's first year on the market, but many developers mentioned that this left a poor first impression for the Apple TV as a true gaming device.
Still, most of the developers that Ars Technica spoke to remain positive about Apple TV's future as a gaming device. Team Alto lead Ryan Cash commented on the removal of Minecraft, bemused that Mojang and Microsoft completely axed the game as the Apple TV platform "continues to grow."
In a new article shared over the weekend, Ars Technica spoke with a few game developers in the wake of Minecraft's removal from the tvOS App Store, attempting to gain a consensus on what they think Apple needs to do to make the Apple TV a true gaming device. Strange Flavour CEO Aaron Fothergill said that Apple could do this by doing a better job of supporting Game Center across platforms, and creating its own gaming controller to bundle in with an Apple TV, "so there's an Apple TV being sold specifically for games."
Developer Patrick Hogan also indicated support for Apple to build its own full-featured gaming controller and include it in "every" Apple TV box, while other developers Ars Technica spoke with believed an optional gaming Apple TV bundle would suffice. Continuing, Hogan said Apple's marketing for Apple TV should emphasize gaming more, and the company should "spend a lot of money on funding platform exclusives, ports, and presence at every major gaming expo and conference to break the chicken-egg problem of getting customers to make it viable to devs."
Most of the developers I spoke with seemed to believe the same thing I did when I reviewed the Apple TV: there's a lot of potential here for this to be the Apple gaming console that people have speculated about for years. But, they add, Apple just isn't trying hard enough to let consumers know what the TV can do or to make it easy for them to use the TV explicitly for gaming purposes.Although the fourth and fifth-generation Apple TV devices have the hardware for powerful gaming support, Apple's actions so far have not indicated it intends to lean into presenting the Apple TV as a video game console. Even Game Center, which previously had a dedicated iOS app and social features, was downgraded to an optional integration for third-party gaming apps in iOS 10.
Apple also hindered gaming development on tvOS at the start by forcing developers to build in support for its touch-based Siri Remote in every gaming app, despite the fact that the Apple TV supports third-party Bluetooth controllers. Apple dropped this requirement within the fourth-generation Apple TV's first year on the market, but many developers mentioned that this left a poor first impression for the Apple TV as a true gaming device.
Still, most of the developers that Ars Technica spoke to remain positive about Apple TV's future as a gaming device. Team Alto lead Ryan Cash commented on the removal of Minecraft, bemused that Mojang and Microsoft completely axed the game as the Apple TV platform "continues to grow."
"If I were in charge of the game though, I think I'd really try to stay there. While the platform certainly isn't the biggest, it continues to grow, and it's a great way for certain types of audiences to experience gaming, often for their first time."As of now, Apple's focus on the Apple TV is likely its upcoming string of exclusive television shows, which are rumored to be free to customers who own an Apple TV, iPhone, or iPad. Looking to the future, the successor to the Apple TV 4K isn't expected until 2019 or later, as Apple typically goes a few years in between generations of Apple TV, unlike its other products which get more consistent annual updates. Because of this, there have not been any solid rumors yet as to what features or improvements will be coming to the next Apple TV.
Tag: Apple TV Guide
Buyer's Guide: Apple TV (Don't Buy)
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Top Rated Comments
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10 months ago
Apple didn't want Steam Link on their platform, so in my opinion that just makes them anti gaming. They take protectionism to the next level.
They have never even mentioned the steam link drama anymore.
They have never even mentioned the steam link drama anymore.
10 months ago
Too little. Too late. Most people who want to play good games have a console (or more) already. PS4 / Xbox / Switch are cheap enough and readily available. Why spend money on a device that doesn't give you a top tier experience?
10 months ago
No matter what era, the Apple TV has always been a product of undertapped potential. Ours is our main media source for the tv. We got rid of the fios box for Directv now, and Plex, Netflix and HBO apps have replaced the Blu-ray player. Apple TV could be our game box too (native, plus Steamlink) if they’d just take it a little more seriously.
10 months ago
Apple carrying about what consumers and developers want?
L
O
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They tell us what we want, because we don't even know what we want, right?
I think Jobs said something like that at some point, but Cook & Co have carried this to the extreme.
L
O
L
They tell us what we want, because we don't even know what we want, right?
I think Jobs said something like that at some point, but Cook & Co have carried this to the extreme.
10 months ago
Too little. Too late. Most people who want to play good games have a console (or more) already. PS4 / Xbox / Switch are cheap enough and readily available. Why spend money on a device that doesn't give you a top tier experience?
Because it wouldnt take a lot for the Apple TV to be a decent gaming platform for those people who have had no interest in a console. Kinda of similar to how the Wii combined with certain games was credited with getting folks gaming who never traditionally would purchase a gaming platform.
Apple TV is already widely popular for video streaming, it represents an opportunity to expand services & software for Apple. Now given how wealthy Apple is nowadays, they probably dont care as it's too small an opportunity for them. (frankly, im surprised they havent ditched Apple TV completely given the revenue level)
10 months ago
1) Better Graphics APIs, 2) Better hardware.
We now have metal that's a nice touch, but considering DirectX came out in 1995. I think Apple has a long way before it takes those kinds of APIs seriously. We are unlikely to get better hardware until there is an administration change. 11 years ago I brought a MBP with a NVIDIA graphics card that was mere months old, and smoked many desktops. Now we buy MBPs with middling underclocked ATI cards, or worse intel integrated cards. RAM is always the bare minimum with Apple products, as is storage. The Deltas between Apple and other PC manufacturers have been getting worse for years now, as is price. Apple needs to stop trying to cut corners and make beasts again, at reasonable prices, not "grandma spec" at fashion accessory prices. THEN we can talk about gaming on Apple products.
We now have metal that's a nice touch, but considering DirectX came out in 1995. I think Apple has a long way before it takes those kinds of APIs seriously. We are unlikely to get better hardware until there is an administration change. 11 years ago I brought a MBP with a NVIDIA graphics card that was mere months old, and smoked many desktops. Now we buy MBPs with middling underclocked ATI cards, or worse intel integrated cards. RAM is always the bare minimum with Apple products, as is storage. The Deltas between Apple and other PC manufacturers have been getting worse for years now, as is price. Apple needs to stop trying to cut corners and make beasts again, at reasonable prices, not "grandma spec" at fashion accessory prices. THEN we can talk about gaming on Apple products.
10 months ago
Apple, at the very least, you could change the marketing tagline.
Because that hasn't exactly panned out.
Because that hasn't exactly panned out.
10 months ago
Using his pipeline to enhance his tunnel vision, visionary Tim Cook is only able see Apple TV as a streaming box.
10 months ago
Apple is not going to include a controller in the box, it will likely be a $50 accessory, but that's not the biggest problem. If they had to design a controller it would probably be terrible. Their track record on input devices like the hockey-puck mouse, the Magic Mouse, and horrible Apple TV remote speaks for itself. Form over function :rolleyes:
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