iPhone XS 'BeautyGate' Test Tricks Viewers to Challenge Preconceived Notions

Following the launch of the iPhone XS and XS Max, owners began pointing out that the selfies captured on the new devices appear to apply a sort of smooth effect on the user's skin in certain lighting scenarios. This was quickly dubbed "BeautyGate," with some users accusing Apple of building the new iPhone models with an internal "beauty filter" for better-looking selfies that aren't 100% honest.

Photos via @tldtoday on Instagram
In an effort to combat the BeautyGate claims, YouTuber Jonathan Morrison posted a series of selfies on Instagram and Twitter over the weekend. In captions, Morrison said these were captured on the Google Pixel 2's Portrait Mode, and asked his fans their thoughts on how the images came out, particularly if they were better than the iPhone XS.

Commenters said that the images rivaled DSLR shots and that the Pixel 2 was still among the best smartphone cameras, based on the pictures. Some even commended Google for producing high-quality selfies without the need for having a so-called make-up effect, and argued that the Pixel 2 had the best Portrait Mode of any smartphone.

After all of this, Morrison on Sunday revealed that both images were not taken on a Pixel 2, but instead captured on an iPhone XS Max.

BeautyGate talk starts at around 3:00

So I just wanted it to be a little bit of a lesson out there: don't let a preconceived notion or headline skew your judgement. Because clearly, everyone who thought that it was a Pixel automatically assumed it was much better than the iPhone, when in fact that was the same iPhone XS Max that apparently had all of the BeautyGate problems.

Still, Morrison explains that there is something happening on the front-facing cameras of the iPhone XS and XS Max, but it's not a beauty filter. Apple's latest smartphones take multiple pictures at varying exposure levels, requiring noise reduction that creates a smoothing effect over the entire image, not just on skin tones.

Halide went into detail on the issue in a blog post last week:

The iPhone XS merges exposures and reduces the brightness of the bright areas and reduces the darkness of the shadows. The detail remains, but we can perceive it as less sharp because it lost local contrast. In the photo above, the skin looks smoother simply because the light isn’t as harsh.

Observant people noticed it isn’t just skin that’s affected. Coarse textures and particularly anything in the dark— from cats to wood grain— get a smoother look. This is noise reduction at work. iPhone XS has more aggressive noise reduction than previous iPhones.

It's unclear if Apple will choose to decrease the amount of noise reduction on the front-facing cameras of the iPhone XS and XS Max as a result of the user complaints.