Apple Business Chat Expands Beyond United States to 10 Countries and 30 More Brands

Apple Business Chat, a platform for businesses to provide customer service through iMessage, is now available in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Japan, Switzerland, and the United Kingdom. The feature launched in the United States earlier this year.

apple business chat harvey norman vodafone 800
The international expansion coincides with 30 additional businesses adopting Apple Business Chat around the world today, adding to 15 brands in the United States that have been using the platform, which remains in beta.

For example, luxury fashion brand Burberry is integrating with Apple Business Chat worldwide to enable clients to check availability on items nearby, ask questions about the size and fit of clothing and accessories, and get help placing an order. Customers can also inquire about special events like fashion shows.

Hotel chain Four Seasons is expanding its adoption of Apple Business Chat to reach 88 properties across the globe with Four Seasons Chat's capabilities to communicate with real people at each property in more than 100 languages, with response times averaging 90 seconds or less.

The full list of brands launching Apple Business Chat today:

North America

  • 1-800 Contacts

  • DIRECTV NOW

  • Fairmont Hotels, including the Claremont Club & Spa in Berkeley

  • Kimpton Hotels

  • Freshly

  • Mall of America

  • Macerich malls, including Scottsdale Fashion Square and Santa Monica Place

  • Men's Wearhouse

  • Jos A. Bank

  • Overstock.com

  • Quicken Loans

  • West Elm

  • Hendrick Automotive Group

  • Lithia Group

  • SnapTravel (US & Canada)

Worldwide

  • Burberry (Worldwide)

  • matchesfashion.com (UK)

  • NH Hotels (Europe)

  • nPower (UK)

  • Robins & Day (UK)

  • buddybank (Italy)

  • Engie (France)

  • La Redoute (France)

  • AXA Insurance (Switzerland)

  • Swisscom (Switzerland)

  • Vodafone (Germany)

  • Credit Suisse (Hong Kong and Singapore)

  • Telstra (Australia)

  • Harvey Norman (Australia)

  • KDDI (Japan)

Apple Business Chat launched in iOS 11.3 in March, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app.

Business Chats must be initiated on an iPhone or iPad, but they can be continued on any other iPhone, iPad, Mac, or Apple Watch signed into the same Apple ID. You can start a conversation by searching for a business in Maps, Safari, Siri, or Search and tapping on the Messages bubble where available.

Other brands using Business Chat include Apple itself, DISH, Aramark, Four Seasons, Harry & David, American Express, Discover, Hilton, The Home Depot, Lowe's, Marriott, Newegg, T-Mobile, Ameritrade, Wells Fargo, and 1-800-Flowers.

Business Chat requires iOS 11.3 or later. Also note that while the feature has expanded to additional countries, availability varies by brand. For example, when we tried to message Apple through Business Chat in Canada, an automatic reply indicated that the feature remains unavailable in that country.

Update: This article has been updated with additional information from Apple's announcement.

Top Rated Comments

cmaier Avatar
37 months ago
I still haven’t he slightest idea how to use this in the U.S.
Score: 6 Votes (Like | Disagree)
AngerDanger Avatar
37 months ago
Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
And it's even worse if you read [USER=893553]@LandRovers[/USER] post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, [USER=696996]@Joe Rossignol[/USER]. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
Score: 4 Votes (Like | Disagree)
gwhizkids Avatar
37 months ago
My apologies for the initially patronizing response. It seems to work with Home Depot (I searched with Spotlight and tapped the chat bubble under the "Business" result), but it doesn't show up when I type "Dish" into Spotlight.

Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
Score: 3 Votes (Like | Disagree)
mthomas184 Avatar
37 months ago
And it's even worse if you read [USER=893553]@LandRovers[/USER] post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, [USER=696996]@Joe Rossignol[/USER]. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
One thing to consider, Home Depot, Lowes, T-Mobile etc have iMessage extensions so its easier to message them without having to search etc.

Not sure about Dish.
Amex I dont have an Amex card so I cant verify, but I do see there is an iMessage extension so it may work.
Score: 2 Votes (Like | Disagree)
LandRovers Avatar
37 months ago
No, I mean I can’t figure out how to actually do it. Say I want to chat with Dish. How? It says “search in iOS for dish.” I tried that. Doesn’t show up.
I search “Dish Network near me” in either spotlight search or Safari, and the option appears that has their website, a phone call button, and a messages button, which should initiate the Business Chat. “Near me” was needed, as it doesn’t show up without that.
Score: 1 Votes (Like | Disagree)
bluecoast Avatar
37 months ago
I wonder how many people will accidentally end up sexting businesses?
Score: 1 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...