Apple Business Chat Expands Beyond United States to 10 Countries and 30 More Brands

Apple Business Chat, a platform for businesses to provide customer service through iMessage, is now available in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Japan, Switzerland, and the United Kingdom. The feature launched in the United States earlier this year.

apple business chat harvey norman vodafone 800
The international expansion coincides with 30 additional businesses adopting Apple Business Chat around the world today, adding to 15 brands in the United States that have been using the platform, which remains in beta.

For example, luxury fashion brand Burberry is integrating with Apple Business Chat worldwide to enable clients to check availability on items nearby, ask questions about the size and fit of clothing and accessories, and get help placing an order. Customers can also inquire about special events like fashion shows.

Hotel chain Four Seasons is expanding its adoption of Apple Business Chat to reach 88 properties across the globe with Four Seasons Chat's capabilities to communicate with real people at each property in more than 100 languages, with response times averaging 90 seconds or less.

The full list of brands launching Apple Business Chat today:

North America

  • 1-800 Contacts

  • DIRECTV NOW

  • Fairmont Hotels, including the Claremont Club & Spa in Berkeley

  • Kimpton Hotels

  • Freshly

  • Mall of America

  • Macerich malls, including Scottsdale Fashion Square and Santa Monica Place

  • Men's Wearhouse

  • Jos A. Bank

  • Overstock.com

  • Quicken Loans

  • West Elm

  • Hendrick Automotive Group

  • Lithia Group

  • SnapTravel (US & Canada)

Worldwide

  • Burberry (Worldwide)

  • matchesfashion.com (UK)

  • NH Hotels (Europe)

  • nPower (UK)

  • Robins & Day (UK)

  • buddybank (Italy)

  • Engie (France)

  • La Redoute (France)

  • AXA Insurance (Switzerland)

  • Swisscom (Switzerland)

  • Vodafone (Germany)

  • Credit Suisse (Hong Kong and Singapore)

  • Telstra (Australia)

  • Harvey Norman (Australia)

  • KDDI (Japan)

Apple Business Chat launched in iOS 11.3 in March, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app.

Business Chats must be initiated on an iPhone or iPad, but they can be continued on any other iPhone, iPad, Mac, or Apple Watch signed into the same Apple ID. You can start a conversation by searching for a business in Maps, Safari, Siri, or Search and tapping on the Messages bubble where available.

Other brands using Business Chat include Apple itself, DISH, Aramark, Four Seasons, Harry & David, American Express, Discover, Hilton, The Home Depot, Lowe's, Marriott, Newegg, T-Mobile, Ameritrade, Wells Fargo, and 1-800-Flowers.

Business Chat requires iOS 11.3 or later. Also note that while the feature has expanded to additional countries, availability varies by brand. For example, when we tried to message Apple through Business Chat in Canada, an automatic reply indicated that the feature remains unavailable in that country.

Update: This article has been updated with additional information from Apple's announcement.

Top Rated Comments

cmaier Avatar
57 months ago
I still haven’t he slightest idea how to use this in the U.S.
Score: 6 Votes (Like | Disagree)
AngerDanger Avatar
57 months ago
Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
And it's even worse if you read @LandRovers post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, @Joe Rossignol. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
Score: 4 Votes (Like | Disagree)
gwhizkids Avatar
57 months ago
My apologies for the initially patronizing response. It seems to work with Home Depot (I searched with Spotlight and tapped the chat bubble under the "Business" result), but it doesn't show up when I type "Dish" into Spotlight.

Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
Score: 3 Votes (Like | Disagree)
mthomas184 Avatar
57 months ago
And it's even worse if you read @LandRovers post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, @Joe Rossignol. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
One thing to consider, Home Depot, Lowes, T-Mobile etc have iMessage extensions so its easier to message them without having to search etc.

Not sure about Dish.
Amex I dont have an Amex card so I cant verify, but I do see there is an iMessage extension so it may work.
Score: 2 Votes (Like | Disagree)
LandRovers Avatar
57 months ago
No, I mean I can’t figure out how to actually do it. Say I want to chat with Dish. How? It says “search in iOS for dish.” I tried that. Doesn’t show up.
I search “Dish Network near me” in either spotlight search or Safari, and the option appears that has their website, a phone call button, and a messages button, which should initiate the Business Chat. “Near me” was needed, as it doesn’t show up without that.
Score: 1 Votes (Like | Disagree)
bluecoast Avatar
57 months ago
I wonder how many people will accidentally end up sexting businesses?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
magsafe duo perspective feature

Apple Releases New MagSafe Duo Firmware

Tuesday February 7, 2023 12:41 pm PST by
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0. The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
oneplus 11 3

Camera Comparison: Apple's iPhone 14 Pro Max vs. OnePlus 11 5G

Tuesday February 7, 2023 10:11 am PST by
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up. Subscribe to the MacRumors YouTube channel for more videos. Apple's...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple iPad 10th gen Magic Keyboard Folio Apple Pencil Feature Blue

Apple Could Break an iPad Tradition This Year

Wednesday February 8, 2023 3:13 am PST by
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention. When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...