Apple Business Chat Expands Beyond United States to 10 Countries and 30 More Brands

Apple Business Chat, a platform for businesses to provide customer service through iMessage, is now available in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Japan, Switzerland, and the United Kingdom. The feature launched in the United States earlier this year.

apple business chat harvey norman vodafone 800
The international expansion coincides with 30 additional businesses adopting Apple Business Chat around the world today, adding to 15 brands in the United States that have been using the platform, which remains in beta.

For example, luxury fashion brand Burberry is integrating with Apple Business Chat worldwide to enable clients to check availability on items nearby, ask questions about the size and fit of clothing and accessories, and get help placing an order. Customers can also inquire about special events like fashion shows.

Hotel chain Four Seasons is expanding its adoption of Apple Business Chat to reach 88 properties across the globe with Four Seasons Chat's capabilities to communicate with real people at each property in more than 100 languages, with response times averaging 90 seconds or less.

The full list of brands launching Apple Business Chat today:

North America

  • 1-800 Contacts

  • DIRECTV NOW

  • Fairmont Hotels, including the Claremont Club & Spa in Berkeley

  • Kimpton Hotels

  • Freshly

  • Mall of America

  • Macerich malls, including Scottsdale Fashion Square and Santa Monica Place

  • Men's Wearhouse

  • Jos A. Bank

  • Overstock.com

  • Quicken Loans

  • West Elm

  • Hendrick Automotive Group

  • Lithia Group

  • SnapTravel (US & Canada)

Worldwide

  • Burberry (Worldwide)

  • matchesfashion.com (UK)

  • NH Hotels (Europe)

  • nPower (UK)

  • Robins & Day (UK)

  • buddybank (Italy)

  • Engie (France)

  • La Redoute (France)

  • AXA Insurance (Switzerland)

  • Swisscom (Switzerland)

  • Vodafone (Germany)

  • Credit Suisse (Hong Kong and Singapore)

  • Telstra (Australia)

  • Harvey Norman (Australia)

  • KDDI (Japan)

Apple Business Chat launched in iOS 11.3 in March, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app.

Business Chats must be initiated on an iPhone or iPad, but they can be continued on any other iPhone, iPad, Mac, or Apple Watch signed into the same Apple ID. You can start a conversation by searching for a business in Maps, Safari, Siri, or Search and tapping on the Messages bubble where available.

Other brands using Business Chat include Apple itself, DISH, Aramark, Four Seasons, Harry & David, American Express, Discover, Hilton, The Home Depot, Lowe's, Marriott, Newegg, T-Mobile, Ameritrade, Wells Fargo, and 1-800-Flowers.

Business Chat requires iOS 11.3 or later. Also note that while the feature has expanded to additional countries, availability varies by brand. For example, when we tried to message Apple through Business Chat in Canada, an automatic reply indicated that the feature remains unavailable in that country.

Update: This article has been updated with additional information from Apple's announcement.

Top Rated Comments

cmaier Avatar
43 months ago
I still haven’t he slightest idea how to use this in the U.S.
Score: 6 Votes (Like | Disagree)
AngerDanger Avatar
43 months ago
Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
And it's even worse if you read @LandRovers post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, @Joe Rossignol. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
Score: 4 Votes (Like | Disagree)
gwhizkids Avatar
43 months ago
My apologies for the initially patronizing response. It seems to work with Home Depot (I searched with Spotlight and tapped the chat bubble under the "Business" result), but it doesn't show up when I type "Dish" into Spotlight.

Thanks for posting that. That is really, really unintuitive. Never would have thought to look in Spotlight. I stay at Marriotts almost weekly and could never figure out how to use this to contact them.
Score: 3 Votes (Like | Disagree)
mthomas184 Avatar
43 months ago
And it's even worse if you read @LandRovers post above yours. It would be better if you could search the business name right from messages.

I've searched MacRumors' previous articles, and I don't think there is one detailing the… nuance… required to get Apple Business Chat to work. Might be some thing to consider, @Joe Rossignol. :)

E.g. Home Depot → Spotlight search for "Home Depot"
Dish → Spotlight search for "Dish Network near me"
American Express → (still haven't figured that one out)
One thing to consider, Home Depot, Lowes, T-Mobile etc have iMessage extensions so its easier to message them without having to search etc.

Not sure about Dish.
Amex I dont have an Amex card so I cant verify, but I do see there is an iMessage extension so it may work.
Score: 2 Votes (Like | Disagree)
LandRovers Avatar
43 months ago
No, I mean I can’t figure out how to actually do it. Say I want to chat with Dish. How? It says “search in iOS for dish.” I tried that. Doesn’t show up.
I search “Dish Network near me” in either spotlight search or Safari, and the option appears that has their website, a phone call button, and a messages button, which should initiate the Business Chat. “Near me” was needed, as it doesn’t show up without that.
Score: 1 Votes (Like | Disagree)
bluecoast Avatar
43 months ago
I wonder how many people will accidentally end up sexting businesses?
Score: 1 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...