Apple Offering T-Shirt Reward in New Mindfulness Monthly Challenge for Employees

Apple has a new employee challenge kicking off this month, this one focused on mindfulness and meditation. Apple is said to have partnered with the app 10% Happier [Direct Link] for the challenge, tasking employees to meditate for a specific amount of time per day for 25 days (via MacGeneration).

While the challenge is focused on 10% Happier, employees can also use any mindfulness app that ties into Apple's Health app on iOS. One of the areas that Health measures is mindfulness, showing you how many "Mindful Minutes" you've accumulated over the past day, week, month, and year. This information can be filled by mindfulness apps like Headspace, Aura, Calm, 10% Happier, and Apple's own Breathe app for Apple Watch.

mindfulness challenge

Image via MacGeneration

Employees who complete the challenge will be awarded with a T-shirt that displays the Breathe app's blue and green logo. Apple has held similar internal challenges for its employees in the past, although they have mostly focused on physical exercise of some kind.

In April 2017, employees who completed the stand, movement, and exercise rings on the Apple Watch each day for a month received an Activity rings pin in gold, silver, or bronze, based on how many days in the month they achieved 100% ring completion. Another competition like this was held earlier this year, but the prize was an exclusive Apple Watch band.

Related Roundup: Apple Watch 10
Tag: Breathe
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

macbeth1026 Avatar
86 months ago
You need an app to tell you to breathe?
I'm hoping this is a joke. It guides you through deep breathing. That's not the same as normal breathing.
Score: 9 Votes (Like | Disagree)
unobtainium Avatar
86 months ago
Lots of hard research showing many benefits of mindfulness meditation. People like to make fun of the Breathe app, but if it can actually prompt people to be more mindful that’s a good thing.
Score: 7 Votes (Like | Disagree)
macbeth1026 Avatar
86 months ago
Lots of hard research showing many benefits of mindfulness meditation. People like to make fun of the Breathe app, but if it can actually prompt people to be more mindful that’s a good thing.
True story. I suffer from generalized anxiety disorder and when I feel an attack coming on, my go to is the breathe app. Unfortunately it doesn't work every time, but it can more often than not.
Score: 6 Votes (Like | Disagree)
EdT Avatar
86 months ago
I don’t disagree necessarily with Mindfulness but since this program is an Apple Employee program and since the general public can’t buy whatever items Apple uses to encourage participation in the program I don’t see a lot of value in reporting this.
Score: 4 Votes (Like | Disagree)
SoN1NjA Avatar
86 months ago
For all of the "tough guys" and "warriors" who think it's pointless, read here (US Navy) ('https://www.med.navy.mil/sites/nmcphc/Documents/health-promotion-wellness/psychological-emotional-wellbeing/Combat-Tactical-Breathing.pdf')

Although anyone that's actually tough need not apply, the EMTs, policemen, and military guys already know it's importance ― but for the armchair experts
Score: 3 Votes (Like | Disagree)
Kabeyun Avatar
86 months ago
Gotta say, as a total skeptic, I’ve been converted to a mindfulness meditator, although just a novice still, and the 10% Happier app has been my introduction. I surprised myself because I’m the last person you’d think would buy in to mediation at all. What appeals to me is that it strips away spiritualism and focuses on practical brain science. Turns out, patience, kindness, and even happiness are skills, not just “the way you are,” that can be developed with exercise. Since that turns out to be true, why not work on that? People don’t scoff at gym workouts, and the interpersonal and even longevity benefits of mindfulness training look like they’re greater. The whole approach is that you can’t screw up meditating. We’re imperfect; if our mind wanders, as it will, just begin again. In the app, Dan Harris is an engaging host and Joseph Goldstein is just wonderful. I love even watching him in an interview. So insightful, unflappable, and even humerous. I’d love to be that serene when life’s crap gets thrown my way.

I like Apple’s recent focus on health, and am happy/impressed that they’re focusing on health of the mind as well as the body.

I’ve never been able to meditate and doing the breathing exercises on the Apple Watch just makes me agitated and more fidgety. My husband swears by the breathe app for helping him lower stress and keep his blood pressure in check. I envy those of you who can benefit from these things.

I’m religious but even so, I can’t pray for more than a few seconds at a time. I joke that my prayers are more like Tweets to God. I’m not ADHD so far as I know. I can focus on most other kinds of tasks where I can see with my eyes something getting finished.

With the breathe app I kind of panic midway through wondering when it is going to end. :(

Edit to add I guess I did okay with the breathing App on the Fitbit. I still don’t think I got out of it what people are supposed to get out of it, but at least I could look at the sparkles on it and not get so twitchy.
You sound like just the kind of person mindfulness mediation could benefit. I suggest you give one of those apps a shot. You can’t fail.
Score: 3 Votes (Like | Disagree)